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0Opinion: Qoros could finally be the Chinese brand to fear in the west 1366844400
Can Qoros Make A Difference Outside The Walls Of China? I know of no sober industry executive who fears a Chinese entry into the US. Qoros is a venture between the Israeli Israel Corp. and state-owned Chinese company Chery. Chery, up to now, has been known mostly for "appropriating" ...
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Opinion: Lincoln needs a farewell address, not a new marketing plan 1365547440
The trouble with Ford's Lincoln brand is that no one cares about it any more. Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO ...
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Opinion: General Motors shaking up its marketing... again 1363213860
One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days – strong rumors that the Chevrolet and Cadillac ad accounts are ...
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Exclusive: Mercedes says it's tops in luxury sales for 2012, not BMW 1361314740
It turns out that Mercedes-Benz North America has legitimate claim to being the top selling luxury nameplate in the US in 2012. While sources such as Autodata had put BMW in the top spot, registration data from R.L. Polk shows that Mercedes customers registering new vehicles topped the Bavarian ...
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Opinion: Analyzing De Nyscchen's 25-year comeback plan for Infiniti 1358600400
"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time." When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis ...
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Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans 1358553660
As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing. "This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice." There just aren't that many real characters left in the auto ...
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Can the Chinese rescue Fisker? 1358197200
Fisker Automotive is aggressively courting Chinese automakers to bail it out of its financial problems. Executives with knowledge of the discussions told Autoblog that Fisker representatives have made recent trips to China to discuss deals that include capital investment and outright acquisition ...
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Honda and Acura throw $700 million ad accounts to the Mad Men 1354811400
In the world of advertising, it's the equivalent of the Chicago Cubs winning the pennant or a Republican carrying Massachusetts in a presidential election. American Honda Motor Company has decided to hold a review of its $700 million ad account, which has been held by Santa Monica-based RPA ...
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Opinion: Mazda has right mix to chase 120,000 more US sales 1354739400
The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. ...
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Official: Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos] 1349806500
Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February. Last year, the company made an ad featuring Hollywood icon Clint ...

