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432015 Audi A8 rises to meet the challenge [w/video]

It's turnover time in the extra large premium sedan segment. With Mercedes having stuffed HAL 9000 in its new S-Class, other luxury marques are quickly updating their own super sleds to keep up with this persistent march of technology. While far from a full redesign, the Audi A8 has changed enough for 2015 in terms of styling, powertrains and new technology to keep it in the conversation.

18Audi A8 and S8 get another video tease

If there was any doubt before about which car(s) Audi recently teased in a video, now we know for sure. Audi has released another teaser video that confirms we'll at least be seeing the 2015 Audi S8 (and very likely the A8 as well) in the near future, but the big surprise is just how soon we'll see the new flagship sedan. We originally expected to see the sedan receive its official debut at the Frankfurt Motor Show, but now Audi says that the car will be presented about three weeks before the ev

47S8 ad to air in NFL kickoff game tonight as Audi recommits to Super Bowl

Audi has pulled the covers back on the first ad for its S line ahead of the spot's launch during the NFL kickoff game this evening. The ad will serve as the country's first taste of a full host of S vehicles, and features the S8 adding a bit of spice to an otherwise droll errand run. Audi threw in a few themes from our favorite heist flicks to keep things interesting, and the videography is as sharp as we've come to expect from the German automaker's ad house.

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