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Audi has pulled the covers back on the first ad for its S line ahead of the spot's launch during the NFL kickoff game this evening. The ad will serve as the country's first taste of a full host of S vehicles, and features the S8 adding a bit of spice to an otherwise droll errand run. Audi threw in a few themes from our favorite heist flicks to keep things interesting, and the videography is as sharp as we've come to expect from the German automaker's ad house.

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2017 Audi S8
MSRP: $115,900 - $115,900
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2015 Audi S8
MSRP: $114,900 - $114,900