Here in Detroit, getting an automaker's friends and family pricing is not hard. Virtually everyone in southeastern Michigan has a relative, friend, or neighbor working for the Detroit Three or one of their suppliers – and that's not an exaggeration. Considering how popular Ford's employee, retiree, and friends plans – known internally as A, Z, and X-plan pricing, respectively – are here in the Detroit area, though, it seems strange that the company's latest nationwide promotion, called the Friends & Neighbors program, flopped so horribly.

Despite being heavily featured on the company's consumer website – configurator pricing annoyingly showed F&N pricing by default – the promotion is being cancelled well before its early January termination date. Buyers that took advantage of the plan were able to slash up to $2,000 off the entire Ford lineup, aside from stuff like the Mustang, the company's commercial pickups, and Lincoln-badged vehicles. While that sounds like a good deal, consumers simply didn't respond.

"We're thrilled it's coming to an end," Bob Kain, the general manager at a Versailles, KY Ford dealership, told The Detroit News. The promotion confused consumers, who were expecting a bigger savings, Kain said. The dealer did salute Ford's vigilant response to the plan's shortcomings.

"Dealers offered insights on the kinds of offers resonating most with customers in-market, and we are updating our plan based on their feedback," the company said in a statement, The News reports. "We will continue to be competitive yet disciplined on incentives and offers for customers."

The Friends & Neighbors campaign will be replaced this week with a separate Holiday Sales Event. The details of the new plan were not available at the time of this writing.

Related Video:

2016 Ford GT Interior: Moray Callum, Ford VP of Design Interview


From Our Partners

You May Like
Links by Zergnet
Share This Photo X