• Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
Casual motorcycle fans will know Ducati best as purveyors of cutting-edge superbikes and nakeds, but with the market for retro cycles heating up, the Italian manufacturer has finally unleashed its long-awaited Scrambler. First shown earlier this week at the International Motorcycle Fair in Cologne, Germany, the new bike has also been revealed here at the Paris Motor Show adjacent to offerings from its parent automakers Audi and Lamborghini.

The Scrambler's upright design is seemingly a mix of dirt bike cues and vintage '60s Ducati flair, and it features an 803cc L-twin engine rated at 74 horsepower and 50 pound-feet of torque. The oil- and air-cooled engine employs a six-speed gearbox and a chain drive to get power to the ground, and anti-lock brakes are standard fit. Weight is quoted at 375 pounds dry or 410 pounds all wet and ready to play.

At first blush, we're quite taken with the 2015 Scrambler, as it promises both a more comfortable riding position and real versatility to go along with its handsome trellis frame, thin-spoke wheels backed by Brembo brakes and throwback big-eyed headlamp – the latter secreting LED guts.

When it arrives stateside in January, the Scrambler will carry an unusually accessible price point for a Ducati, as well, starting from $8,495, with an additional trio of trims – Classic, Full Throttle and Urban Enduro to follow wearing $9,995 MSRPs.
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Ducati presents the Ducati Scrambler brand in Cologne

Ducati presents the Ducati Scrambler brand in Cologne and its iconic style, modern design and creative spirit

Ducati, a solid, steadily growing company, looks to the future with confidence

Ducati celebrates a historic win in the German Superbike Championship (IDM)


Cologne (Germany), 30 September 2014 – At the end of the first day of Intermot 2014 – the International Motorcycle Fair being held in Cologne (Germany) from 30 September to 6 October –Ducati finally unveiled one of the most eagerly awaited new bikes to go on show there; the Ducati Scrambler brand immediately became the focus of media and public attention, and the undisputed star of this key German fair.

Re-proposing the yellow containers that characterised the original, highly creative launch phase, Ducati set up a Ducati Scrambler brand-dedicated space in the exhibition area of its Intermot 2014 stand. This symbolic opening-up of a "new world" at the end of the press-dedicated day involved both public and media in an original presentation that was fully in keeping with the language and style of this exciting new concept.

"This year Intermot is especially meaningful for Ducati", stated Claudio Domenicali, CEO of Ducati Motor Holding, during the press conference. "Ducati continues to grow steadily as it has done for several years now. The last 12 months confirm this positive trend with a growth over 5% compared to the previous ones, a new sales record. I'm also particularly proud to be celebrating, here at Intermot, Ducati's historic win in the German Superbike Championship where the performance of the 1199 Panigale R has allowed us to take both the Constructors and Riders title - thanks to the prowess of Xavi Fores and Max Neukirchner."

"Presenting the new Ducati Scrambler brand means for us opening the doors to an entirely new, fascinating, and absolutely contemporary world", said Cristiano Silei, Vice President of Sales and Marketing at Ducati Motor Holding, during the unveiling of the new bikes. "We have reinterpreted an iconic motorcycle, part of our history for more than 50 years, in a fully modern way, designing and building the Ducati Scrambler as if we'd never stopped making it. The four bikes of the Ducati Scrambler family represent starting points on a path to personalisation that will make every single Ducati Scrambler a unique, free-spirited bike as individual as the person riding it."

The waiting is finally over. The Ducati Scrambler is finally out of the yellow container that has so jealously guarded it over the last few months and is now – after the previews granted to employees and Ducatisti at World Ducati Week 2014 - officially ready. This is more than just a new bike: it's a whole new world, one that expresses itself via a range of options and versions that provide a starting point for satisfying the different needs and wants of individual motorcyclists.

The Ducati Scrambler is a contemporary bike that expresses the pure essence of motorcycling. Tried and tested materials such as the aluminium of the rear swingarm and engine covers and the steel of the teardrop tank and frame are combined with new-generation components such as front and rear LED lighting and LCD instruments. Wide handlebars and a long seat provide a comfortable, relaxed riding position and, together with the low weight, low centre of gravity and slightly knobby tires, ensure pure riding fun whatever the situation.

"Post-heritage" design gives a contemporary take on the iconic bike built by Ducati back in the 60s and 70s. This Ducati Scrambler, though, is no retro bike: it is, rather, intended to be just how the legendary Bologna-built motorcycle would be today if Ducati had never stopped building it.

The Icon version, in yellow and red, is joined by three others - Urban Enduro, Full Throttle and Classic - each offering its own style and performance-related interpretation of the Scrambler spirit. The Urban Enduro, with its "Wild Green" paintjob, is for enduro style enthusiasts and ready to switch from city streets to country backroads in an instant. The Full Throttle is for riders enthralled by the flat-track racing world who have a penchant for pushing things to the limit. And the Classic is for devotees to details and a 1970s look who want the uncompromising riding pleasure and comfort of a modern-day bike.

The headlamp, together with the tank, forms a key part of the Ducati Scrambler look. Rounded, classically designed yet extremely modern (i.e. post-heritage) it features a glass parabola and an ultra-modern LED light guide around the rim that acts as a side light.

Seat and tank have been carefully designed to give the Ducati Scrambler appealing proportions. A compact bike, the Ducati Scrambler instils confidence from the very moment you set eyes on it. It's been sized to make it accessible to all motorcyclists while the long seat maximises comfort and can also accommodate a passenger comfortably.

An oil and air-cooled L-twin two-valve 803 cc engine powers the Ducati Scrambler; it has an 88 mm bore, a 66 mm stroke and has been redesigned to give smooth acceleration throughout the rev range.

Moreover, thanks to a vast range of apparel and bike accessories, to be presented in November, the Ducati Scrambler offers a virtually unlimited range of exclusive personalisation and lifestyle options.

The Ducati Scrambler name has much in common with the verb to scramble - mixing up, blending, letting the imagination run free, sharing with others. The Ducati Scrambler is the two-wheeled alter ego of those who ride it, a cultural movement in and of itself. It's free-spirited, positive and anti-conformist, open to encounters with other philosophies and styles. Ducati Scrambler isn't just a bike, it's a world.

The Ducati Scrambler will be in Ducati Dealerships starting form the end of January 2015 and the first of the four versions to become available will be the Icon.

For further information on the Ducati Scrambler world go to www.scramblerducati.com or the Scrambler Facebook page www.facebook.com/scramblerducati and share the content through #scramblerducati or #scrambleryouare.

2015 Scrambler Pricing (MSRP)

Icon Red $8,495 (USA), $9,295 (Canada), $129,990 (Mexico)
Icon Yellow $8,595 (USA), $9,395 (Canada), $131,490 (Mexico)
Full Throttle $9,995 (USA), $10,995 (Canada), $149,990 (Mexico)
Urban Enduro $9,995 (USA), $10,995 (Canada), $149,990 (Mexico)
Classic $9,995 (USA), $10,995 (Canada), $149,990 (Mexico)

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