J.D. Power confirms auto voice-recognition tech is as lousy as we think
According to the industry analysts at J.D. Power, the solution to this automotive scourge is incredibly simple – dump them and figure out the basics first. During a speech at the 2014 Management Briefing Seminars, the company's executive director of interaction Kristin Kolodge lambasted voice recognition in cars, according to Automotive News. She said that a third of the organization's infotainment-related complaints are due to this tech, but the industry isn't listening. "Only one of the motorists we talked to wanted more features. The majority just wanted their systems to work," she said.
Her talk echoed J.D. Power's own 2014 Initial Quality Survey where it said, "the increase in problems among all-new vehicles is found mainly in the areas of voice recognition, Bluetooth pairing and audio systems." Kolodge's recommendation was for automakers to perfect basic functions like phone calls and navigation first, then they could move to more advanced functions.
Of course, Kolodge's suggestion isn't likely to gain much traction in the industry. Few automakers are going to welcome removing features that cost millions to develop. That doesn't mean it wouldn't be worth considering, though.
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