Apple and Google are rapidly opening a new front in the on-going tech wars, as the two giants move out of your pocket and into your car. For Apple, it's using its CarPlay system, while Google will offer its newly unveiled Android Auto operating system.

While these two both offer their own distinct aesthetics, the overall function is the same. You'll plug your phone into the car via USB, and then all of the functions from your overpriced slab of aluminum, glass, plastic and silicon will be automagically added to your car's infotainment display.

Bloomberg TV has an excellent video on the two competing systems that explains why these two titans of technology are so keen on expanding into the dashboard, and what it means for you, the average motorist.

Scroll down for the video, and then be sure to register your opinion in our unofficial poll.

Would you rather have Apple or Google integration for your in-car systems?
I'd rather use Apple. 1 (33.3%)
I'd rather use Google. 1 (33.3%)
I'm not sure. 1 (33.3%)

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X