Subaru Surges Ahead Of Accelerating Industry Sales



It finally feels like the auto industry has found firm footing on the other side of a river of trouble it's been swimming in for years. An economic crisis, natural disasters and record-breaking recalls are all to blame for sales being up or down for this or that automaker in months past, but as we look back at June and the first half of sales for 2013, it feels like all of the industry's players are finally on an even field now, and it's product versus product from here on out.

Toyota knows this more than most, having survived all three of the aforementioned currents that were dragging it down, and a recent report revealed it intended do everything necessary to keep the best-selling sales crown for the Camry. It's working so far, as Toyota sales were up 10.21 percent in June, with Camry sales topping all passenger cars at 35,870 units.

The second-best-selling car in June, however, was not the Honda Accord, Nissan Altima or even the Ford Fusion. Rather, the Chevy Cruze came in right behind the Camry with sales of 32,871. Coincidentally, it was June 2011 when the Cruze overtook the Camry in sales for a single month, though we expect a healthy serving of fleet sales had something to do with the Chevy's surge both then and now.

The Detroit 3 also posted healthy sales gains last month, with Ford Motor Company sales rising 13.42 percent, Chrysler Group up 8.2 percent and General Motors up 6.47 percent. Nissan North America also performed well with sales rising 12.89 percent, and Honda was not to be outdone, nearly matching Toyota Motor Company's percentage gains with a 9.7-percent increase of its own.

While Jaguar posted the largest sales gain of 58.93 percent in June, its total sales were just 1,637 units. When volume is taken into consideration, no brand was more impressive than Subaru, which posted a 41.63-percent increase on sales of 39,235 units thanks to big bumps from the Forester and Outback, as well as new sales from the XV Crosstrek that seemingly avoided cannibalizing any customers from the standard Impreza, sales of which were flat last month.



*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in June 2013 and 27 selling days in June 2012, so there is a difference between the change in monthly sales volume and the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.


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    • 1 Second Ago
  • 117 Comments
      mikeybyte1
      • 1 Year Ago
      AB it would be great if you would include a summary breakdown of the top 5 sales in each class of car as well. I know you often post those later on, as well as comment on some key ones in this article. But a quick list of top 5 for compact, mid-size, etc., would be nice to see. Many other sites give those breakdowns which are often more interesting than just total sales.
      Jesse Gurr
      • 1 Year Ago
      UH OH... Lexus is up 6.66% That means they are the devil!!1!!1!! /s
      truckguy
      • 1 Year Ago
      How many 2014 chevy silverados GMC sierras? Should be a class in in own
        • 1 Year Ago
        @truckguy
        [blocked]
      Avinash Machado
      • 1 Year Ago
      What about Mitsubishi?
        • 1 Year Ago
        @Avinash Machado
        [blocked]
      bh
      • 1 Year Ago
      Here are sales charts of the top-30 best-selling individual models, year-to-date: http://www.examiner.com/article/america-s-most-popular-cars-the-top-30-best-selling-vehicles-so-far-2013
      knightrider_6
      • 1 Year Ago
      What happened to Volkswagen? People suddenly realized how crappy they are?
        Louis MacKenzie
        • 1 Year Ago
        @knightrider_6
        They went backward like the previous 'NEW' Honda Civic. That's what.
        • 1 Year Ago
        @knightrider_6
        [blocked]
      Spies1
      • 1 Year Ago
      More FACTS for NSXrules. FLEET SALES AS PCT. OF TOTAL Chrysler 200 52% Chevrolet Malibu 39% Ford Fusion 34% Nissan Altima 33% Toyota Camry 20% Hyundai Sonata 17% Honda Accord 1%
        Yoseph Madre
        • 1 Year Ago
        @Spies1
        I really wished they would remove fleet sales from the figures and post them separately. Then it could be easily seen that the Accord is really the sales champ to actual BUYERS as opposed to rental agencies and driver training schools.
          789dm
          • 1 Year Ago
          @Yoseph Madre
          We have a lot of Nissan Altima Hybrid, Camry Hybrid, Fusion hybrid as NYPD, Sanitation, Yellow cab and Limo service cars. So I believe the number is correct. That is also fleet sales too right?
      Terry Actill
      • 1 Year Ago
      The bell tolls for thee, The Lincoln Motor Company...
        Hello, Brian
        • 1 Year Ago
        @Terry Actill
        Based upon what? The only new product they have (the MKZ) is doing well, with its best month ever. I agree that the rest of the product line bleeding badly, but new product is on the way, and hopefully, will not meet with the same production hiccups that the MKZ did at launch. For the first time in years, things may, finally, be looking up for Lincoln.
        Jesus!
        • 1 Year Ago
        @Terry Actill
        Actually from what I read the MKZ had its best June ever. You have to read from multiple sources to get ALL the information. In fact, if you go to detnews.com, it states Ford looks to outpace industry growth, and thats where I found out about Lincolns success with the MKZ.
      FIDTRO
      • 1 Year Ago
      65,007 Hyundai buyers will soon experience the dismal Korean quality.
        • 1 Year Ago
        @FIDTRO
        [blocked]
      Lightning
      • 1 Year Ago
      Subaru's on a roll with no sign of letting up. They've really earned it :)
        Lightning
        • 1 Year Ago
        @Lightning
        They even persuaded me to join the fold - someone who historically was not a fan. The new Forester is king of the mainstream CUV market.
      sleepercar
      • 1 Year Ago
      Was the snarky "fleet" comment about the Cruze necessary? Did you miss yesterday's article about the Camry being a fleet/rebate queen?
        nsxrules
        • 1 Year Ago
        @sleepercar
        Sleepercar, Camry fleet sales are around 10%. Also Autoblog neglected to mention that the Camry has lower incentives on leases than the competition and also much lower manufacturer to dealer incentives. By contrast the Cruze has the highest incentives in it's class (above the Camry) and over 35%fleet volume
          Spies1
          • 1 Year Ago
          @nsxrules
          Try 20% Camry going to fleet.
          nsxrules
          • 1 Year Ago
          @nsxrules
          Spies1, the Camry is running at a pace of 10% fleet sales as they do their fleet sales in the first 2 quarters. And the Camry incentives are LOWER than the competition (including the Accord which has a 169 lease deal) when you factor in lease deals and manufacturers to dealers incentives. Facts are facts
          MJC
          • 1 Year Ago
          @nsxrules
          20% is low too. And the Camry has massive incentives.
          Dean Hammond
          • 1 Year Ago
          @nsxrules
          one has to pay for the coveted #1 title.....
          Jeff
          • 1 Year Ago
          @nsxrules
          Provide your source nsxrules.... THe latest Autonews report conflicts your statements. http://www.autoblog.com/2013/07/01/toyota-camry-incentives-and-fleet-sales-cranked-to-keep-sales-cr/ RL Polk suggests current fleet sales are higher than 15% and will settle to a 15% average by year\'s end. \"Automotive News cites R.L. Polk data in noting that many of the family sedan segment\'s heavyweights are running above 30-percent fleet sales, including the Altima, Fusion and Chevrolet Malibu, while the Camry is expected to finish the year under 15 percent. Even so, Camry sales to fleets are ahead of this time last year (despite 2012\'s numbers having sizable catch-up sales after 2011\'s tsunami-tightened supplies). Honda has long touted its low fleet sale percentage, and the new Accord is no different – its fleet sales sit at 1 percent\" Also True Car indicates May incentives for Camry were the highest in the mid-size segment. \"According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That\'s more spiff money than the segment\'s other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period\"
          Dean Hammond
          • 1 Year Ago
          @nsxrules
          as much as I \"admire\" your unbridled loyalty to Toyota...your numbers are a LONG way from reality...
          Spies1
          • 1 Year Ago
          @nsxrules
          Yeah, I posted the FACTS for you above.
      Spies1
      • 1 Year Ago
      Yes NSXRULES, Facts are FACTS. Last month Incentive spending Per unit Chg. vs. 2012 Toyota Camry $2,750 38% Nissan Altima $2,400 –20% Ford Fusion $2,300 –35% Honda Accord $1,400 –40%
        • 1 Year Ago
        @Spies1
        [blocked]
          zoom_zoom_zoom
          • 1 Year Ago
          Ignore caryonomo1701, He fails basic math and is just a xenophobic hater. Uhoh, Fusion sales dropped in June. Looks like all that cash and fleets can't save it.
          Spies1
          • 1 Year Ago
          So you call huge fleet sales and lots of cash, "looking good" BTW, what does the Fusion have to do with Detroit, it's built in Mexico, and it's a Euro design.
          Dean Hammond
          • 1 Year Ago
          Zoom, hater?....thats the pot calling the kettle, Fusion sales dropped due to supply, 2014s are on the way, whats left on lots is whats left of the 13s, and once AGAIN, please write this down, specific fleet sales are GOOD sales, and profitable....Rental \"fleet\" sales are the opposite, and Fords Rental sales are an extremely small % of their Fleet portfolio, please, please write that down, seems every thread you turn into a Ford hate fest ignores that very simple fact.....thanks. CabernetDean
          Dean Hammond
          • 1 Year Ago
          Spies, manufacture on US soils will begin soon, does that make you happy?....and to say there was no US design/ engineering input is absolutely incorrect...
          • 1 Year Ago
          [blocked]
          • 1 Year Ago
          [blocked]
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