May 2013: Coming Up Roses Edition
April showers sure do have May sales flowering this year. The numbers for last month are in, and generally speaking, the US market was strong with most automakers reporting higher sales than a year ago. Of those that were in the red, most were only down in the single-digit percent range, and Mitsubishi is a mainstay near the bottom these days thanks to a number of models that left production in the last year. The only surprising poor performance was Infiniti, which reported sales for May down 25.42 percent to 7,899 units sold.
All of the companies we follow reported sales gain in May, led by Nissan North America (+24.69 percent/114,457 sales), Ford Motor Company (+14.02 percent/246,585 sales) and Chrysler Group (+11.03 percent/166,596 sales). General Motors and Toyota Motors Sales also managed to maintain their green ratings with the US automaker posting an increase of 3.11 percent on sales of 252,894 units and Japan's juggernaut rising 2.45 percent on 207,952 units sold.
Of individual brands, Cadillac rose to the top with a 39.88-percent sales increase, all thanks to new sales from the ATS and XTS masking a 41-percent slide in CTS sales. Subaru, no stranger to the top of our table, reported a 34.21-percent sales increase, which set a new monthly record for the brand.
We noticed some interesting items at the model level as well, including the Volkswagen GTI selling 1,284 units, which comes surprisingly close to outselling the standard Golf at 1,593 sold. Speaking of VW, the Passat, Motor Trend's Car of the Year last year, was outsold by the Dodge Avenger: 10,691 to 10,267. The Ford F-Series was up 30.6 percent to 71,604 sold, which is more than twice what the Honda Accord sold (33,218). Scion FR-S sales of 1,937 are nearly triple those of the Subaru BRZ (679), and we're not sure why Honda has to be so cruel by continuing to report each month that the S2000 has sold zero units.
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in May 2013 and 26 selling days in May 2012, so there is no difference between the change in monthly sales volume and the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.
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