Unlike the month of March, when automakers left and right were breaking monthly sales records despite having one fewer selling day, April 2013 was a month when some brands couldn't even beat their year-over-year sales numbers despite being spotted an extra selling day compared to April 2012.
Some of the winners from March, though, kept on winning in April. Of the high-volume brands, Nissan posted the biggest YoY gain of 24.62 positive, while Ford, which deals in volumes more than twice the size of Nissan, moved its needle in a positive direction by an impressive 17.77 percent. Nissan can credit the popularity of its Altima (up 35.4 percent to 21,991) and Pathfinder (up 423.5 percent to 6,473) for the bump. Ford, meanwhile, was firing on all of its cylinders, with the Escape up 52 percent to 25,826 units sold and Fusion up 23.7 percent to 26,722.
Speaking of midsize sedans, the Honda Accord won this month's round, with April sales of 33,528 compared to the Toyota Camry at 31,710, the aforementioned Fusion at 26,722, and Nissan Altima at 21,991.
Lincoln also appears high up in our April table, thanks entirely to the MKZ, which is finally filling up dealer lots after having its initial production and quality woes sorted. Ford's luxury brand saw sales up 20.72 percent to 7,615 total on the back of the MKZ's 115.4-percent sales increase to 4,012 units.
Of the automakers reporting declining sales, we're most surprised to see both Toyota (-1.51 percent) and Chrysler (-12.68) among them. Toyota saw sales decline for three of its top-selling models (Corolla -6.1 percent, Camry -17.3 percent and Prius -24.1 percent), which couldn't be offset by the brand's new RAV4 posting a 17.1-percent increase to 18,541 units sold in April. Chrysler, meanwhile, only has three models, and while sales of the 200 and Town & Country were largely flat, the 300 saw sales fall 47 percent to 4,120 units.
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 25 selling days in April 2013 and 24 selling days in April 2012, so there is a difference between the change in monthly sales volume and the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.