December 2012 - New Year's Rockin' Eve Edition
Let's get right to it since you're probably still nursing a hangover from New Year's Eve and what you really want to know are not sales results for the month of December, but sales results for the whole of 2012. Patience; that post is coming next, but first you have to sit through this one that focuses just on the twelfth and final month of 2012.
December was actually short on surprises with the likely brands staying near the top of our table. Volkswagen capped the year with a strong 35-percent gain in sales compared to the same month last year, as did BMW, which reported a gain of 39 percent. The gain that Honda reported of nearly 27 percent was perhaps most impressive of the bunch though, considering its much larger volume.
Many of the big mainstream brands reported minor sales gains in the single-digit range, brands like Toyota with 7.04 percent, Chrysler with 6.42 percent, Chevrolet with 3.68 percent and Ford with 2.53 percent.
If there were any surprises in December 2012's sales numbers, it was a few of the brands we found in the red. Nissan just missed out on a positive performance with a small decline in sales volume of 3.64 percent (though its daily average sales rate was a positive 0.07 percent). Jeep was also down 8.5 percent, and Kia, a consistently strong performer both in 2011 and 2012, reported sales down 9.71 percent.
Okay, okay, enough with December. We'll get back to finishing up our By the Numbers report on 2012 sales as a whole, so stay tuned.
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in December 2012 and 27 selling days in December 2011, so there is a difference between the change in monthly sales volume and the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.
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