Volkswagen, BMW, Honda End Year On High Notes

Let's get right to it since you're probably still nursing a hangover from New Year's Eve and what you really want to know are not sales results for the month of December, but sales results for the whole of 2012. Patience; that post is coming next, but first you have to sit through this one that focuses just on the twelfth and final month of 2012.

December was actually short on surprises with the likely brands staying near the top of our table. Volkswagen capped the year with a strong 35-percent gain in sales compared to the same month last year, as did BMW, which reported a gain of 39 percent. The gain that Honda reported of nearly 27 percent was perhaps most impressive of the bunch though, considering its much larger volume.

Many of the big mainstream brands reported minor sales gains in the single-digit range, brands like Toyota with 7.04 percent, Chrysler with 6.42 percent, Chevrolet with 3.68 percent and Ford with 2.53 percent.

If there were any surprises in December 2012's sales numbers, it was a few of the brands we found in the red. Nissan just missed out on a positive performance with a small decline in sales volume of 3.64 percent (though its daily average sales rate was a positive 0.07 percent). Jeep was also down 8.5 percent, and Kia, a consistently strong performer both in 2011 and 2012, reported sales down 9.71 percent.

Okay, okay, enough with December. We'll get back to finishing up our By the Numbers report on 2012 sales as a whole, so stay tuned.



*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in December 2012 and 27 selling days in December 2011, so there is a difference between the change in monthly sales volume and the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.


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    • 1 Second Ago
  • 39 Comments
      SCOTTM
      • 2 Years Ago
      In what month will Toyota Mo Co. overtake Government Motors? Will it be this year or next?
        • 2 Years Ago
        @SCOTTM
        [blocked]
          ndec08
          • 2 Years Ago
          Not going to happen. The C-Max is stealing potential Prius buyers, the Fiesta, Fit, and Sonic continue to pummel the Yaris into oblivion, the Camry is no match for the '13 Fusion, and even the Focus is catching up to the Corolla. The only reason the Escape and Fusion didn't sell more this month was constrained capacity due to the recall earlier this month. Per Ford's conference call today, Fusion and Escape will be back to regular inventory levels next month. Toyota's numbers for December were mediocre, 10,000 units lower than analysts were expecting. Not good. The Camry's December decline says that the refresh didn't go far enough.
        Alfonso T. Alvarez
        • 2 Years Ago
        @SCOTTM
        Um government motors is VW - owned to a large extent to the German state of Saxony .. Next worthless comment??
        wayoflife73
        • 2 Years Ago
        @SCOTTM
        Who cares. If people are bor ing enough to buy fridges to drive in then they deserve it...Toyota, I'll pass until you come up with a vehicle remotely exciting
      Xi Gua
      • 2 Years Ago
      Global warming! Global warming!
      zoom_zoom_zoom
      • 2 Years Ago
      Ouch KIA, guess lying about your MPG to the EPA is biting back.
        Dmitriy Markelov
        • 2 Years Ago
        @zoom_zoom_zoom
        Can't say that's correct or a sole variable because look at Hyundai's strong sales figures.
        whatamooseiam
        • 2 Years Ago
        @zoom_zoom_zoom
        Kia is down 9.7%. Hyundai is up 17.1%. I seriously doubt it's the EPA issue...more like Kia's lineup. It hasn't had any big changes in about a year. And they've also stopped selling the Sedona.
      Xi Gua
      • 2 Years Ago
      What's the combined market share of GM and Ford in the USA?
      Xi Gua
      • 2 Years Ago
      Global warming! Global warming!
      ferps
      • 2 Years Ago
      here's an interesting question: will BMW still have cachet when they sell over 40k cars per month? How big can a luxury brand grow before the exclusivity is diluted?
        • 2 Years Ago
        @ferps
        [blocked]
        Zoom
        • 2 Years Ago
        @ferps
        $339/mo 3-series lease deals will mean BMW will lead the lux category.
          zoom_zoom_zoom
          • 2 Years Ago
          @Zoom
          You can't really call most BMW 3 series a luxury car. A base KIA has more luxury appointments. Just because it has a BMW logo on it, doesn't automatically make it a luxury car.
        • 2 Years Ago
        @ferps
        [blocked]
      • 2 Years Ago
      [blocked]
      FreeThinker
      • 2 Years Ago
      REMEMBER: These are U.S. sales numbers only (a shrinking market) that don't included global sales (overall growing market), and ONLY for the "holiday month" of December, when plenty of people are buying everything BUT their next car. It's been my experience that the only regular December car shoppers are small to midsize business owners. Now, let the trash talk begin...
        • 2 Years Ago
        @FreeThinker
        [blocked]
        Classic_Engr
        • 2 Years Ago
        @FreeThinker
        Yes, but isn't the U.S. still the largest single market in the industry? Just asking.
          Xi Gua
          • 2 Years Ago
          @Classic_Engr
          Nop. The Chinese market is several times the size.
          seanleeforever
          • 2 Years Ago
          @Classic_Engr
          pretty sure it is not.
          • 2 Years Ago
          @Classic_Engr
          [blocked]
          • 2 Years Ago
          @Classic_Engr
          [blocked]
          seanleeforever
          • 2 Years Ago
          @Classic_Engr
          to SVX pearlie actually the transition price in China is much higher thanks to all the taxes and fees. just to give you an idea. the lowest spec Honda Accord would cost over 30k USD if you do the conversion directly, and that's for a Chinese produced Accord and before sales tax and license.
          • 2 Years Ago
          @Classic_Engr
          [blocked]
          Zoom
          • 2 Years Ago
          @Classic_Engr
          I think China is at about 1.5 the US's market. 19mil or so compared to our 14mil.
          Zoom
          • 2 Years Ago
          @Classic_Engr
          no. China is now.
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
      Arch
      • 2 Years Ago
      Thats my Porsche
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