When you think of Apple products, what color comes to mind? If you purchased a MacBook this year, maybe aluminum's gray hue, but for everyone else, the color that likely comes to mind is that clean white, maybe with a white Apple logo in the middle. According to a Fortune article, that prevalence may have led to a shift in popular car colors. While silver was the longtime favorite color, designers have apparently fallen for white. Says the report "Prior to Apple, white was associated with things like refrigerators or tiles in your bathroom. Apple made white valuable."

But not too fast, as the Yahoo! story that the Fortune article cites point to brown as a leading color in the modern car market. Jane Harrington, Global Color Manager for paint company PPG offered her insights on why that may be: "Think of the experience of a good coffee, good chocolate, great pieces of wood." Apparently, we associate the color brown with genuine materials and handmade luxury.

We could always do as the Yahoo! post did and cite our very own Alex Nunez: "We grew up at a time when you had all these brown cars in active use... this stuff is sort of subliminally ingrained as a feel good thing – these browns and earth tone colors."

How much does Nunez appreciate brown cars, you ask? He's only the founder of the Brown Car Appreciation Society. Hey, everyone has to have a thing.


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    • 1 Second Ago
  • 98 Comments
      Darnell Morgan
      • 2 Years Ago
      White, black and Silver are the 3 prime colors for luxury. Black represents traditional understated luxury. White is the opposite of understated. It's attention getting but not to the level of flamboyant. Silver being a split between the two. Apples use of white is more a coincidence. There are some similarities but I wouldn't say one popularity is due to another.
      slap
      • 2 Years Ago
      My parents retired to the south 30+ years ago. I quickly learned to love white cars and light colored interiors - the difference in temperature when you get in them in the summer is amazing.
        Dark Gnat
        • 2 Years Ago
        @slap
        Also why leather isn't always what it's cracked up to be.
          Dark Gnat
          • 2 Years Ago
          @Dark Gnat
          Though it does crack up if not treated well.
          slap
          • 2 Years Ago
          @Dark Gnat
          I'll take leather over vinyl. I still remember that '66 Chevelle with black vinyl seats.......
      icon149
      • 2 Years Ago
      For me moving to the south with a Black car has made White cars more appealing.
      natron3030
      • 2 Years Ago
      It's not apple's influence at all. Interesting thought but I think it's way off. White has come on strong as cars have gotten more organic and "fluid" which is the opposite of apple design. Also, todays cars have closer fitting panels that would often look bad contrasting with white on older cars.
        natron3030
        • 2 Years Ago
        @natron3030
        For example cars, not that long ago, used to have much more open negative space between the wheel tire edge and form of the wheel well. This often didn't look great on white cars while cars that were darker or had hues that showed more contrast with reflections and shadow the dark negative space of that wheel well space wouldn't be quite as "loud". Now that car companies control that negative space better it helps make white cars look more attractive.
      Chunky
      • 2 Years Ago
      Apple products today aren't grey. They are aluminum, or silver. Modern trends and technical ability have allowed automotive brands to tune their graphics better, which to the customer can be easily perceived iconic, memorable, clean, and modern. This has little to do with Apple.
      design eye
      • 2 Years Ago
      Please just enjoy the cars that look good in white and look away from the ones that don't. Apple has nothing to do with it. Color speculators will say anything to justify their existence....and mostly they're masters of the obvious.
      CarCrazy24
      • 2 Years Ago
      I'm so happy they used the Saab concept as the cover photo. Gorgeous
      Synthono
      • 2 Years Ago
      White is associated with appliances for the same reason that it has been a go-to car color and Apple briefly adopted it before using aluminum as their go-to material - it's a safe color. A white appliance will look good in your kitchen, no matter what color scheme you have, and if you change that scheme a white appliance will still look good. A white car will generally look pretty decent and the paint usually wears pretty well, plus it's a good default choice for work orders. White will probably look pretty decent in your office, no matter what the rest of the office looks like. People talk about the influence of Apple, but in all honesty ever since the desk lamp iMac they've just taken the three safest, most common consumer product colors - white, black, silver - and have used those almost exclusively.
      airekk
      • 2 Years Ago
      I was hoping the upswing in minimalist design though Apple's popularity would bring back the Ford 021c concept by Marc Newson. I STILL WANT ONE, even though this concept came out in 1999. Still looks relevant today. http://www.yatzer.com/assets/Article/1930/images/FORD-012C-by-Marc-Newson_yatzer_2.jpg
      Lachmund
      • 2 Years Ago
      bollocks
      Frisky_Dingo
      • 2 Years Ago
      Please. White has been in the top three most popular colors for ages, often times as THE most popuar color. People like it because it's safe, easy to maintain, and doesn't show flaws and dirt to the extent most other colors do.
      joejoe509
      • 2 Years Ago
      For you Family Guy fans, I'll just leave this here: http://www.youtube.com/watch?v=oHYuf8OYOC4
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