Last year was a good one for Harley-Davidson. According to Asphalt and Rubber, the American bike manufacturer saw its sales increase by 5.9 percent globally compared to 2010. Sales in the U.S., meanwhile, were up 5.8 percent. All told, Harley-Davidson managed to move 235,188 units last year, with 151,683 of those heading to owners in the States. Those figures mean the manufacturer managed to post a net income of $105.6 million last year. By contrast, during the fourth quarter of 2010 the company saw a net loss of $46.7 million.

The global recession hadn't been kind to the company. With a model line designed to cater to the wealthy and their lust for toys, Harley-Davidson suddenly saw itself posting yearly losses. Those at the helm sold off MV Agusta and pulled the plug on Buell all together in an effort to keep Harley-Davidson up right.

Those moves seem to have helped. The company posted $4.6 billion in revenue last year, which marks an increase of 11.6 percent over 2010.


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  • 29 Comments
      ALafya
      • 2 Years Ago
      The loud muffler should be outlawed.
      tylermars.design
      • 2 Years Ago
      i'm considering avoiding autoblog altogether today because of that ******* aol floaty ad. GTFO
        Hazdaz
        • 2 Years Ago
        @tylermars.design
        floaty ad? I have adblocker installed, so not really sure what you are talking about.
          Hazdaz
          • 2 Years Ago
          @Hazdaz
          @ sick of stupidity Oh the irony is delicious.... someone trying to be a smartass, has that kind of username, and thinks that "add" is the same thing as "ad". So you are trying to tell us that "not all browsers have addition blocker," and that "not all addition is blocked by them"? You can do mathematics in a browser if you want, but I'm talking about advertisements - also known as "ads", genius.
        IOMTT
        • 2 Years Ago
        @tylermars.design
        I thought it was a video game. Hit the x and destroy the ad!
      Avinash Machado
      • 2 Years Ago
      They should have kept Buell. The cruiser market is not large enough.
      Hazdaz
      • 2 Years Ago
      "Those at the helm sold off MV Agusta..." I guess you learn something new every day. I thought that H-D was in partnership with MV Agusta, but I didn't remember that they had bought them outright. According to Wikipedia, they only owned them for 2 years - they sunk $100 Million to buy them up, and I am sure they took a bath on that "investment" when they finally sold them in 2010. If only H-D invested that $100M into their own line of sportbikes... you know, like instead of killing of the Buell division, they actually gave him even 1/2 that amount to build up his division. I know all the H-D haters are going to come into this thread and rag on the company, but I honestly don't have anything against the cruiser-market. I just personally think that H-D needs badly to diversify beyond JUST old-school bikes. Get into sportbikes. Keep the vintage styling for some of their cruisers, but inject more modern technology into their bikes. Basically ANYTHING, but the same-old, same-old that they seem to be doing for decades now.
      tump
      • 2 Years Ago
      While I wish the company success, HD riders are the least safety-conscious of any brand. It's not the 1950s anymore, people.
        viperbono
        • 2 Years Ago
        @tump
        Hmmm its a thing called freedom! Let people live they way they want to live. Mind your own business, people like you telling other people how they should live is what is wrong with this country today!
      Jeff Zekas
      • 2 Years Ago
      If all the Harley riders in our small town would PUT THE MUFFLERS BACK ON THEIR BIKES, then, perhaps, I wouldn't detest them so much... Oh, and they might make more friends, except for fact that every one of these posers BLASTS 45 to 50 mph through our residential neighborhood! Guess when you're a "rebel", you don't have to follow the 25 mph speed limit...
        Jeff Zekas
        • 2 Years Ago
        @Jeff Zekas
        Not surprisingly, the Japanese and Brit bike owners cause very little drama... the are, for the most part, quiet, respectful guys, who follow the speed limit and save their racing for the unpopulated back roads...
      kqr
      • 2 Years Ago
      So HD sales in 2011 were up 5.9% over 2010, which was one of the worst sales years in HD history. To illustrate how bad 2010 was, HD sold 49% fewer motorcycles in 2010 than it did in 2006 (source: Harley-Davidson & Google Finance). That's kind of like being a slightly taller midget, isn't it?
      sick of stupidity
      • 2 Years Ago
      harley = yuck. the ride of dinosaurs, tools and wanabees...
        Timothy Tibbetts
        • 2 Years Ago
        @sick of stupidity
        Your username is turning out to be the definition of ironic.
        viperbono
        • 2 Years Ago
        @sick of stupidity
        Then dont buy them, also dont comment! You might want to do a little more homework!
      Toneron
      • 2 Years Ago
      Harleys suck. "we aggressively cover the auto industry" LOL
      SooooRight
      • 2 Years Ago
      Clearly the baby boomers haven't died off in an significant numbers.
      Ahmedabad Onnet
      • 2 Years Ago
      Awesome... ahmedabadonnet.com
      Ernie Mccracken
      • 2 Years Ago
      BOOOOOOOOOO!!!! The most uncool vehicle ever made.
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