Think the "standard" Rolls-Royce Phantom is expensive at $380,000? Try $1.2 million on for size. That's how much the latest special-edition Phantom was going for, but the astronomic price tag hasn't prevented the (*ahem*) Rolls-Royce of automakers from selling every last one.

The model in question is the Year of the Dragon edition, which was first released just this past August. It features a range of special touches – from a gold-colored "coach line" (that being a pinstripe down the flank) to dragons inlaid in the wood and embroidered into the leather – all aimed at marking the new year on the Chinese calendar.

Rolls-Royce isn't saying exactly how many it sold, but apparently the entire allotment was spoken for within two months of the vehicle's launch. The sales are expected to boost the skyrocketing figures Rolls-Royce posts in China, whose number of millionaires has now risen to third worldwide behind the United States and Japan. As a result, Rolls-Royce reportedly plans to add another ten dealerships to its current network of 14 in China by the end of 2011.

We've yet to see exterior shots of the vehicle – limited as we were previously to some close-ups of the unique touches applied to it – but with news that the special edition is completely sold out, we've added a few more photos to our high-res image gallery.


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  • 33 Comments
      bucketwalrus
      • 2 Years Ago
      yes, this should please our chinese masters...
      TokyoRemix
      • 2 Years Ago
      They plan to add another 10 dealerships by the end of 2011? Either that's a typo or they have no sense of time.
      redgpgtp97
      • 2 Years Ago
      May be gettin old but still has that big tank like car look. OOOO I wish that I could afford one.
      Ssj Indy
      • 2 Years Ago
      That's one butt-ugly car.
      klo3
      • 2 Years Ago
      "As a result, Rolls-Royce reportedly plans to add another ten dealerships to its current network of 14 in China by the end of 2011." We'll, need to invent time travel for that now...
      4RR4Y
      • 2 Years Ago
      Still love that side profile, esp as a LWB.
      Renaurd
      • 2 Years Ago
      My aunt Jessie Mae embroidered fighting chickens on the seats of my Valiant and they looks just like that.
      poppopeyes
      • 2 Years Ago
      wow this is big news. they sold two cars..
      Tamoor Chaudhry
      • 2 Years Ago
      This Phantom is getting old. The Ghost and Drop Head look much better.
      Tamoor Chaudhry
      • 2 Years Ago
      This Phantom is getting a little old. I think the Drop Head and Ghost look much better.
      irocker350
      • 2 Years Ago
      damn thing is fugly, kinda looks like a puffed up Chrysler 300 with delusions of grandeur
      over9000
      • 2 Years Ago
      wow $1.2 million... fools and their money... what about getting the base model and customize it yourself?
        • 2 Years Ago
        @over9000
        [blocked]
        brian
        • 2 Years Ago
        @over9000
        RR offers in-house customization services - but all that doesn't add up to $1.2MM
          • 2 Years Ago
          @brian
          [blocked]
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