Now you can get a deal on a big box at your local big box. Costco is offering its members discounted General Motors trucks and SUVs as part of a new "brand-awareness program" for the automaker, according to Automotive News. Eligible vehicles include the Chevrolet Silverado, Tahoe, Suburban, and Traverse, as well as corresponding GMC varaints, the Sierra, Yukon, Yukon XL, and Acadia.

GM will offer Costco shoppers special prices that are roughly equivalent to those it extends to employees of automotive suppliers, but the discounts won't be as steep as the ones GM employees get. Costco will also be throwing in a $500 gift card to members who purchase a new vehicle through the program, which runs through January 3, 2012.

With demand for large trucks and SUVs stagnating in recent years, the program seems like a no-brainer for GM, given that many Costco shoppers are likely prospective customers for these models. After all, you just can't fit a 36-pound roasted whole pig and an 96-roll case of toilet paper in the trunk of a Sonic.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 3 Years Ago
      The deal is you have to buy 10 vehicles at a time, I think.
      Paul P.
      • 3 Years Ago
      With the introduction of the new full-size truck and suv platform coming shortly, this is a great way for GM to clear out some of the old stock.
      • 3 Years Ago
      There's usually boring cars like camries or legacies in front of the BJ's store(similar to Costco/Sam's Club) by me, and they're always painted cymbalta gold... At least the cars in front of Costco won't put you in a coma...
      • 3 Years Ago
      The big car makers have ignored the desires of the buyers for decades and now the economy and fuel prices are biting them in the butt. I remember small economical pickups but you cannot find them today. Why, the companies arrogantly decide that they will determine what we get. I live in Texas and am surrounded by full size trucks, vans and SUV in every parking lot, a situation that makes for dangerous parking, and they are getting 10-14 GPM while going to get groceries or a hamburger. Most never get a scratch in the beds of the trucks or anything of note in the back of SUV. What a travesty - I place the time when this trend started was in 1883 when I wanted to buy a small P/U but all the dealers wanted to sell me was a Camaro or full size truck.
      • 3 Years Ago
      Mr. Sabatini: It is really annoying when folks take a position of authority or knowledge on a given subject, when clearly they do not what the heck they are talking about. If truck sales are stagnating, you seem to forget, so is the rest of the freakin' economy. Want to see how stagnant truck sales are? Just look at Ford's numbers last month. Ford sold over 100K Trucks & SUV/CUVs to only 64,797 cars. GM's slowing truck sales could also have something to do with the fact that they have the OLDEST truck line currently in the domestic market. Most folks who already own a GMT-900 are not about to replace it with another GMT-900 truck, unless it was totaled. When GM replaces their model line, sales will pick up for them.
        • 3 Years Ago
        Thanks for reading. Light truck sales as a percentage of total new vehicle sales peaked in 2004 at 55.5% after having gone steadily up the four years before. After 5 years of declines, they went up again in 2010, but are still below the 2002 level and below the 10-year average. Data from NADA.
      • 3 Years Ago
      Other commercial entities do the same thing...Sam's Club has a buying service... The best deal that I have found so far is via membership in USAA..whether it's insurance, banking, or whatever. USAA members are entitled to cash discounts of up to $6k when they buy GM or Mercedes the members do not have to go through USAA's 'buying service' nor do they need to be insured nor financed by USAA...simply be qualified to be a member....worth checking out.
      • 3 Years Ago
      • 3 Years Ago
      Costco, the store of excesses, is going to push vehicles of excess.
      • 3 Years Ago
      Not in my lifetime would I ever buy a GM (Government Motors)
      • 3 Years Ago
      with the reliability issues of the Lambda platforms, ill pass!!!!
      Basil Exposition
      • 3 Years Ago
      Costco is brilliant. It's all about the membership fee. Their stuff rarely costs less than the same stuff on the web or at other discount outlets, yet they make more sales and the quantity per sale is higher. How? Once they get someone to pay that membership fee, that person is now bound and determined to "get their money's worth" out of that membership. And how do they do that? Buy everything at Costco, even if the quantity is more than they need or it's an item they don't really need at all. The more they buy, the better they feel about having bought the membership. And because the packages sizes are different than those at other stores, it is difficult to compare prices. They assume that because they are buying in bulk, they are saving money. In reality, they are often paying the same per ounce or per unit that they would pay at a non-membership big box. It's really a very smart business model. Will it translate to truck sales? Guess we'll have to wait and see...
      • 3 Years Ago
      Not to get too off topic.. for those of you who are Simpsons fans... you have to check out the first consumer comment on the roasted pig.
    • Load More Comments
    Share This Photo X