Now you can get a deal on a big box at your local big box. Costco is offering its members discounted General Motors trucks and SUVs as part of a new "brand-awareness program" for the automaker, according to Automotive News. Eligible vehicles include the Chevrolet Silverado, Tahoe, Suburban, and Traverse, as well as corresponding GMC varaints, the Sierra, Yukon, Yukon XL, and Acadia.
GM will offer Costco shoppers special prices that are roughly equivalent to those it extends to employees of automotive suppliers, but the discounts won't be as steep as the ones GM employees get. Costco will also be throwing in a $500 gift card to members who purchase a new vehicle through the program, which runs through January 3, 2012.
With demand for large trucks and SUVs stagnating in recent years, the program seems like a no-brainer for GM, given that many Costco shoppers are likely prospective customers for these models. After all, you just can't fit a 36-pound roasted whole pig and an 96-roll case of toilet paper in the trunk of a Sonic.
GM will offer Costco shoppers special prices that are roughly equivalent to those it extends to employees of automotive suppliers, but the discounts won't be as steep as the ones GM employees get. Costco will also be throwing in a $500 gift card to members who purchase a new vehicle through the program, which runs through January 3, 2012.
With demand for large trucks and SUVs stagnating in recent years, the program seems like a no-brainer for GM, given that many Costco shoppers are likely prospective customers for these models. After all, you just can't fit a 36-pound roasted whole pig and an 96-roll case of toilet paper in the trunk of a Sonic.
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