Ferrari debuts new snow and ice driving school in Aspen

2012 Ferrari FF
2012 Ferrari FF
View 25 Photos
If you're one of those good souls who doesn't mind getting their Ferrari out in foul weather, we have good news for you. The Italian automaker has just announced the creation of a special winter driving school in Aspen, Colorado. The 2012 Winter Driving Experience is the first snow and ice driving school in America, and should offer participants the chance to sample everything that the new Ferrari FF has to offer in low-traction situations on a custom-built snow and ice course. A fleet of eight FF models have been specially prepared for the task.

Ferrari says that the whole experience will set you back a cool $11,300, plus $950 per guest, though don't expect to lay down your credit card and hop in line unless you already own a Ferrari – the course is for current Prancing Horse owners only. The event will take place over three days and two nights, and Ferrari says that the instruction is based on the successful Pilota On Ice program made popular in Italy. Sounds like a good time to us. Hit the jump for the full press blast and check out the Ferrari site for more information.
Show full PR text
Ferrari Announces New Snow and Ice Driving School: The 2012 Winter Driving Experience in Aspen, Colorado

ENGLEWOOD CLIFFS, N.J., Sept. 22, 2011 /PRNewswire/ -- Ferrari North America is pleased to announce its 2012 Winter Driving Experience, the Prancing Horse's first American snow and ice driving school.

Based on the "Pilota on Ice" programs offered in Italy, the Winter Driving Experience is Ferrari's newest and most dynamic driving program. The two-day course, scheduled to launch in January 2012 and run until the early Spring, has been specifically developed with the FF in mind to highlight the versatility and functionality of the all-new 4 seat Ferrari model.

The beauty and topography of Aspen, Colorado offers the perfect backdrop for the custom-made snow and ice course that Ferrari will build to showcase the FF model's potent abilities. The new GT debuts the Ferrari-designed 4RM all-wheel drive system, which enables the FF to retain the sporty and dynamic driving characteristics typical of a Ferrari while providing the added traction necessary in low-grip situations. Owners will conduct snow and ice driving exercises using a fleet of 8 specially prepared FFs.

The course is aimed at elevating the driver's skills in challenging conditions while offering an exclusive 3 day-2 night stay in one of the most beautiful areas of the North American Rockies.
Additional program details can be found at www.experienceferrari.com. Information on guest services as well as questions on the program can be acquired through the Ferrari Concierge at 866-551-2828.

Share This Photo X