Volvo to gun for top-tier luxury brand status after all
Volvo has adopted the new global brand tag line, "Designed Around You," as a step toward its ambitious targets. As Automotive News China points out, the company has some serious ground to cover. For starters, its current line lacks a legitimate flagship to compete with the BMW 7 Series or the Mercedes-Benz S-Class. Even so, sales in China are now favoring the XC60 SUV and S80 instead of the smaller S40; a sign that the brand is already inching its way up the food chain in that country.
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