The rumormill is churning at full steam over whispers that General Motors is once again considering selling Opel. According to Reuters, two German magazines have reported similar tales without citing any sources, saying that GM is concerned that Opel won't be able to return to profitability anytime soon. The General hasn't commented on the situation publicly, but called the talk speculation in a letter to its employees. That comes after Dan Akerson, CEO of GM, said that Opel is continuing to bleed cash despite selling more vehicles than before.

The murky reports of Opel's sale claim that the automaker could go to a number of potential buyers. Those include the usual suspects like any one of a multitude of unnamed Chinese automakers or more curiously, Volkswagen. The logic behind a VW purchase of Opel is based on the fact that the people's automaker has fat stacks of cash on hand and an unwavering thirst to be the world's largest automaker. Reuters reports that Volkswagen refused to comment on the situation.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 47 Comments
      Lachmund
      • 3 Years Ago
      great. get rid of the only company actually developing good cars, gm...seems sensible
        DrEvil
        • 3 Years Ago
        @Lachmund
        CTS, ATS, LaCrosse, Corvette, Camaro, Cruze, Malibu all "good" cars, all selling very well. None of them were developed by Opel. Go figure.
        ToniCipriani
        • 3 Years Ago
        @Lachmund
        Holden's doing fine with the Commodore too... but I get your point.
      Jason
      • 3 Years Ago
      It would be sad IMO if they did get rid of Opel. Buick kind of needs them because the new Verano thing is coming and there eventually needs to be a new Regal. Hopefully they can just restructure Opel to become profitable. Nothing is impossible. If they are actually selling a decent amount of cars in Europe and there is not much profit, then something is seriously wrong that needs to be addressed, not just get rid of the company.
      MyerShift
      • 3 Years Ago
      Not gonna happen. Opel is THE reason we have the Epsilon and Delta architecture. For GM to sell Opel would be akin to slitting their own throat as far as engineering is concerned. The past has shown that GMNA can't engineer and execute a proper compact or midsize vehicle (Grand Am, first gen FWD Malibu, Cavalier, etc) and even when handed the basic structure they still gave crap product (Cobalt, Malibu II, G6). The current Malibu is a very pretty midsize and the Cruze is a German/Korean blend. Again, not gonna happen.
        hypermiler
        • 3 Years Ago
        @MyerShift
        @ MyerShift > Opel is THE reason we have the Epsilon and Delta architecture. That was before GM offloaded passenger car engineering to Daewoo. Now that Daewoo is responsible for GM's A, B, C, and D segment platforms, no need for Opel.
        S1o
        • 3 Years Ago
        @MyerShift
        Selling Opel doesn't mean GM is going to lose those platforms. It is the development of new platforms that counts and the Koreans are very capable of doing that. The reason of these rumors about a sale of Opel are based on the facts that Opel is losing a lot of money, even with increased sales. Something is clearly wrong in the Opel structure.
      • 3 Years Ago
      [blocked]
      MySchizoBuddy
      • 3 Years Ago
      why does Opel even needs to exist?
        Chris Olden
        • 3 Years Ago
        @MySchizoBuddy
        I can give you a few reasons from a European point of view: 1. GM doesn't have any other respected brands in Europe.. 2. The engineering division creates products that GM sells abroad 2. Europeans in general don't like American car designs, they just don't sell in large numbers! If GM wants to "leave" Europe, sure, by all means...
          aatbloke1967
          • 3 Years Ago
          @Chris Olden
          "Europe is a dead and protectionist market..." It really is amazing the tripe that Americans who have obviously never lived in Europe write on these boards. With some 70 different marques to choose from and with a multitude of products from most manufacturers (the Ford Focus alone has more than 100 variants) it's the most diverse car market in the world. Europe - and particularly countries such as Germany and the UK (which are GM's two largest markets in Europe, incidentally) has the largest company car market on earth and crucial to both Ford and GM's global operations.
          mikoprivat
          • 3 Years Ago
          @Chris Olden
          Europe is a dead and protectionist market... If GM decides to stay in Europe it is NOT because of the market, it is strictly because of Opel and all the money and effort they poured into Opel to make it their engineering source. That' IT!!!
          mikoprivat
          • 3 Years Ago
          @Chris Olden
          to aatbloke... 1. I am actually a European...you are not, you are british. 2. the largest market countries in Europe are Germany and France, and not UK 3. The European car market is dead , lame and very protectionist. If you would live in Europe you would know what i'm talking about.
      • 3 Years Ago
      [blocked]
      lne937s
      • 3 Years Ago
      Opel does fill a market segment in Euorpe. Chevrolet is essentially a value-based brand of Korean-made cars, whereas Opel is more mainstream. If they kill off Opel, then GM will essentially be a Korean car seller in Europe. However, if they can make a profit selling Korean Chevy's and can't selling European Opels, then they should probably kill Opel. A lot of Eurpoean companies have pulled out of the US market because they couldn't turn a profit here, and many are doing just fine now. GM has a lot of engineers in Korea (engineered the Cruze and Sonic) and at its partners in China (where they are doing a lot of new Buick design engineering for their largest market).
        Lachmund
        • 3 Years Ago
        @lne937s
        opel is actually on it's way up. they are releasing one great car after another. GM is stupid if they don't give em enough time to develop...sadly their decisions were always stupid in the past.
      artandcolour2010
      • 3 Years Ago
      I don't think they would have made Buick almost completely Opel-based if they were considering selling the European company. But I don't trust Akerson to make the right decisions.
        William
        • 3 Years Ago
        @artandcolour2010
        I'll happily second that thought. GM would cease to be a legitimate global brand without Opel/Vauxhall. And Akerson? I thought he was raptured weeks ago. Call me a fool (easily done), but I'd like to see Nesbitt take the reigns.
          William
          • 3 Years Ago
          @William
          @Dr Evil- Dude, that's why I wrote "Opel/Vauxhall", rather that Opel and "Vauxhall". And Vauxhall as a brand is very much alive. Nice try though.
          DrEvil
          • 3 Years Ago
          @William
          Dude, Vauxhall hasn't actually made a complete car in years. Every Vauxhall in the last decade was either an Opel or Holden. Vauxhall is already dead. Cars like the Lacetti is equal to what the Hyundai Excel was 20 years ago. Look at Hyundai now.
      • 3 Years Ago
      [blocked]
        William
        • 3 Years Ago
        How about just killing off morons? There are plenty of commentators capable of intelligent thought without literally abusing the English language.
        Chris Olden
        • 3 Years Ago
        Are you American? If you lived in Europe at least you would understand why GM kept Opel. If GM sells Opel/Vauxhall they would have no market share in Europe at all... Chevrolet, Cadillac and so on are "non-brands" here. VW, Ford and Toyota would be pleased.
          Dump
          • 3 Years Ago
          @Chris Olden
          But why is Opel losing money? GM hasn't actually shared clues as to where the specific sources of these losses are. Is Opel experiencing losses in sales, labor, R&D...what? And maybe GM is only interested in selling a portion of the company, not the entire organization. Maybe GM what to continue funding parts of Opel, such as R&D/design, not have a majority stake in the brand.
      srmcg
      • 3 Years Ago
      Opel is the best part of GM and the one at the forefront of any good cars they develop and expand to its other brands.
      Hazdaz
      • 3 Years Ago
      Ugh. Not this again. Opel is a big part of GM's engineering arm and has been vital in re-energizing Buick with new product. They would be fools to sell them off.
        S1o
        • 3 Years Ago
        @Hazdaz
        Yeah, They are fools, that's why they want to sell Opel... but seriously, Opel is a lost brand. It never build a proper identity like the other german brands did, except the fact that they were very bland.. but nowadays the Asian brands have that position. It makes perfectly sense.
          srmcg
          • 3 Years Ago
          @S1o
          You're talking shite. Opel is huge in europe and when the new wave of astras came out it completely repositioned itself and a more interesting and innovative car company. Good thing for Opel is no one really considers it part of GM or any relation to Chevrolet (which is cheap and nasty horrid cars) - its thought of a german company, much like Ford is considered german in europe. As in not evidently influenced by the crap coming out of america and out on its own in europe. Shame that has changed.
          Commodore
          • 3 Years Ago
          @S1o
          How the hell is Opel a lost brand !?
          S1o
          • 3 Years Ago
          @S1o
          Opel was once huge in Europe but has loosing terrain year by year. You already seem to have forgotten all the trouble they were in only a few years ago; the brand almost went under by itself. Car sales in Europe have been picking up, but Opel hasn't make the come back it needs to survive. I'm sorry for you Opel drivers.
      atomicshark
      • 3 Years Ago
      Perhaps GM will keep the important parts of Opel to itself. It would make sense that GM does the same thing with Opel as it did would Daewoo. Kill the brand and rebadge their vehicles as Chevrolets or Buicks.
        Chris Olden
        • 3 Years Ago
        @atomicshark
        Except Chevrolet and Buick are not well liked or known brands in Europe... Opel is a proper German brand. I'm European, I would buy an Opel, but I'll never buy a "Chevrolet" from Korea.
          K Gav
          • 3 Years Ago
          @Chris Olden
          GM sold close to half a million Chevys in Europe last year. Someone obviously knows and likes them. What GM really needs to do is bring over some of their "rea" Chevrolets, eg. Malibu, Camaro, Equinox. I doubt many people in Europe have stepped foot in a recent Buick. They are VERY nice and a fantaastic value compared to European cars, which tend to be waaay overpriced for what they are.
    • Load More Comments