• Apr 20, 2011
Plug-in Prius – Click above for high-res image gallery

If the idea of getting around 83 or 87 miles per gallon in a plug-in Toyota Prius suits your fancy, then get ready to give Toyota your pertinent details on Earth Day. That's this Friday, April 22nd, by the way, and Toyota announced it will use the event to open up a "Priority Registration Web Site" for the Prius Plug-In.

Of course, since this is a limited program, the ordering system will be, well, limited. On Earth Day, "Priority Registration" will start here. This doesn't mean that you are in line for a Prius Plug-In. Instead, it means that you're allowed "first access to the Online Order System when it becomes available later in the year." Still, at least that's something.

Oh, and the Prius will only be available at dealers in 15 launch states – Arizona, California, Connecticut, Hawaii, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, Virginia, and Washington – when it hits the market in spring of 2012. For some reason, online ordering will not be available in Hawaii. See the full press release after the break.



[Source: Toyota]
Show full PR text
Toyota Announces Priority Registration Web Site for All-New Prius Plug-In Hybrid
TORRANCE, Calif., April 19, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced the introduction of a new Online Order System that will launch later this year for the all-new Prius Plug-in Hybrid, the most advanced Prius yet.

The first phase of the Online Order System, called Priority Registration, will launch on Earth Day, April 22, 2011. Customers who are interested in being one of the first to own a Prius Plug-in can log on to www.toyota.com/plugin and complete their registration on the site. Toyota's Priority Registration allows the customer first access to the Online Order System when it becomes available later in the year.

The new Online Order System will allow customers the convenience of configuring their own vehicle from any web browser, select their dealership of choice (within 15 launch states), and track their order through production, distribution and delivery.

"The Prius Plug-in Online Ordering system was inspired by the success and positive customer feedback we had to similar online ordering systems for the first two generations of Prius," said Bob Carter, Toyota Division group vice president and general manager. "We feel the Prius Plug-in target customer will expect a purchase experience that is as advanced and convenient as the product itself. The Online Ordering System is designed to meet those expectations."

The Prius Plug-in will begin arriving at Toyota dealers in 15 launch states in spring 2012, with a nationwide roll-out the following year. The 15 launch states include the following: Arizona, California, Connecticut, Hawaii*, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, Virginia, and Washington.

*Prius Plug-in online ordering will not be available in Hawaii.


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    • 1 Second Ago
  • 7 Comments
      ss1591
      • 3 Years Ago
      I am in Denver Colorado and so far can't buy any of the new EV's from any of the manufacturers. It is becoming pretty clear that unless you live in a part of the country that gets a lot of favorable political input you will be last to get any of these new cars. I would like to see the government stop any tax breaks until all states can get a fair amount of cars so everyone can benefit.
      axiomatik
      • 3 Years Ago
      So, this Friday we will have the opportunity to put our name on a list, and doing so will allow us to put our name on some other list at some point in the future? Any other hoops you want customers to jump through Toyota?
      styxmiko
      • 3 Years Ago
      "reservations"???? You're kidding right?!! I don't think people will stand in line for this creature
      Jim R
      • 3 Years Ago
      Time for Toyota to do their level best to act like they invented plug-in hybrids. Never mind that 3 years ago they said a plug-in Prius was a stupid idea and they wouldn't do it.
      dukeisduke
      • 3 Years Ago
      They ought to be invisible, wearing all that dazzle camouflage.
      wt7337
      • 3 Years Ago
      Since Toyota does not consider Hawaii to be a part of the United States due a deal giving the island's distributor to a private company, no information is available at Toyota's website. You have to look at this site: http://www.toyotahawaii.com/Distributor/Toyota/Default.aspx. Servco Pacific, the distributor, rarely updates their website, so of course there is no info there on the plug-in Prius. Knowing Servco, they'll only bring in a couple to sell at their own dealers and the cars will have only two different option groups.
      emperorkoku
      • 3 Years Ago
      Not that I'm wanting to get in line for a plug-in Prius anyway, but I find it odd that we won't be able to get it here in Colorado, even though the test ones are in Boulder. Makes no sense.