• Apr 20, 2011
It's spring, and that means motorcycles are back in season. Polaris must be in a buying mood, as the recreational vehicle giant announced that it has purchased Indian Motorcycles. Terms of the sale have not been disclosed, but the move has certainly given Polaris a stronger foothold in the American-made motorcycle market. Polaris also owns Victory, which makes cruiser and tourer bikes that compete directly with models from Harley Davidson.

Polaris hasn't announced any specific plans for Indian Motorcycles, but the post-jump press release does say that the motorcycle maker will operate as an autonomous brand. Polaris CEO Scott Wine says he's excited to be part of the revitalization of America's first motorcycle builder, adding, "With our technology and vision, we are confident we will deliver the classic Indian motorcycle, enhanced by the quality and performance for which Polaris and Victory are known."

Though the Indian name has been around for over a century, the company was only last restarted in 2006, and the first motorcycles from the reborn brand were sold as 2009 models. The company couldn't exactly take on Harley Davidson in that short a span, but the addition of Polaris know-how and a fully stocked parts bin from which to draw upon could give Indian a big boost. Hit the jump to read over the Polaris press release.

[Source: Polaris]
Show full PR text
MINNEAPOLIS--(BUSINESS WIRE)--Polaris Industries Inc. (NYSE: PII) today announced the acquisition of Indian Motorcycle. The business was acquired from Indian Motorcycle Limited ("IML"), a company advised by Stellican Limited and Novator Partners LLP, U.K. Private Equity firms. Terms of the transaction were not disclosed.

"We are excited to be part of the revitalization of a quintessentially American brand," said Scott Wine, CEO of Polaris Industries Inc. "Indian built America's first motorcycle. With our technology and vision, we are confident we will deliver the classic Indian motorcycle, enhanced by the quality and performance for which Polaris and Victory are known."

With this acquisition, Polaris adds one of motorcycling's legendary brands to its strong stable of Victory cruiser and touring bikes. Indian will operate as an autonomous business unit, building upon the potent combination of Polaris' engineering acumen and innovative technology with Indian's premium brand, iconic design and rich American heritage.

"We are delighted to have reached an agreement with Polaris. Polaris will utilize its well-known strengths in engineering, manufacturing, and distribution to complete the mission we undertook upon re-launching the brand in 2006: harness the enormous potential of the Indian brand," said Stephen Julius, chairman of Indian and managing director of Stellican. "Polaris is the most logical owner of Indian Motorcycle. Indian's heritage brand will allow Polaris to aggressively compete across an expanded spectrum of the motorcycle market."

Novator Partners LLP is a London based alternative investment firm founded and led by the investor Mr. Thor Bjorgolfsson. An avid motorcycle enthusiast, Mr. Bjorgolfsson said "After a troubled past, our goal was to bring the legendary Indian bikes back on the roads. The initial phase of that project is done and now our great partners at Polaris will carry on the work to realize the full potential of this classic American brand."


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  • 13 Comments
      AngeloD
      • 3 Years Ago
      Good news. Polaris should do a good job with the brand. Polaris should have bought the rights to the Indian name when the Gilroy CA iteration folded a fews years ago.
      • 3 Years Ago
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      • 3 Years Ago
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      avinash Machado
      • 3 Years Ago
      They should build a new retro styled Indian Chief.
      Ken Graham West
      • 2 Years Ago
      Hey there I'm quit Shaw the Indian will be in the right hands now can't wait to see them on the floor in melbourne Australia
      Tommy
      • 3 Years Ago
      Isnt Polaris from Canada?
        WillieD
        • 3 Years Ago
        @Tommy
        No, but Bombardier (Can-Am, Ski-Doo, Sea-Doo, etc.) is, though.
      Aalex
      • 3 Years Ago
      I like where this is going. Indian and Victory will certainly have a little overlap but but i think the two compliment each other more than hurt. Indians range in price from $25,000 to $35,000 while Victorys runs $12,000 to $28,000. Also there is a huge difference in styling that is going to attract different crowds. I can see a Indian/Victory dealership competing very well against a HD dealership.
      SpikedLemon
      • 3 Years Ago
      Sounds like they're buying the name more than anything else.
      Guy Nichols
      • 3 Years Ago
      I'm glad an American Icon be bought by an American company, and will for a time I believe will be able to produce a product in and of the USA. unlike the other American motorcycle company that imports it's parts from who knows where to build it's models. What I can't understand is why does that other company charge so much for only 3 engines, 5 frames, 3 different fokr setups and multiple can's of paint options.
      Ernie Mccracken
      • 3 Years Ago
      I used to live next to a victory by polaris dealership, and they sold indian motorcycles there as well. There must have been some agreement between the two companies already.
      Michael D Van Horn
      • 3 Years Ago
      Just what victory motorcycle needs.... Nothing like having an outdated motorcycle brand just to canibalize a few sales from a much more modern line of motorcycles..
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