• Mar 30, 2011
With all the trinkets and gizmos we pack onto ourselves before we leave the house, do we really need a physical car key? Aston Martin clearly doesn't think so. The British purveyor of luxury GTs was among the first to replace the key ignition with a push-button. Then the company teamed up with its watchmaking partner Jaeger-LeCoultre to incorporate a transponder into branded timepieces designed to lock and unlock its cars. Now Aston is taking things one step further, and soliciting the services of the mobile phone to get there.
Created in collaboration with Canadian luxury cellphone company Mobiado, this concept phone was just unveiled at the BaselWorld watch and jewelry expo in Switzerland. It's called the CPT002, and it's one of the slickest gadgets out there. It can lock and unlock your car like a proximity fob, but that's just the start. The phone will also interface wirelessly with such social media websites as Facebook, Twitter and FourSquare to help you locate the friends you're meeting or automatically update them on the progress of your road trip or track day. It's also designed to allow the car to access the phone's accelerometer to help prepare for an impending crash.

All that is packed into a slick design that suspends a transparent sapphire crystal capacitive touch screen between two platinum bars that house the processor, battery, SIM card and all the rest. Unfortunately it's just a show piece for the time being, but if this is what the future of mobility looks like, count us in for the ride. Details in the press blast after the jump.



[Source: Mobiado]

Show full PR text

MOBIADO CPT002 ASTON MARTIN CONCEPT PHONE: DESIGN IN MOBILITY

Basel, Switzerland – March 24th, 2011: The CPT002 exemplifies what a concept phone can be, combining existing technology and software with state-of-the-art advances in electronics to create a realistic vision of luxury mobile phones. The CTP002 will present this futuristic image at BaselWorld, the world watch and jewelry show in Switzerland (Hall 2.1, Booth A22).

The CPT002 is the key to your Aston Martin vehicle, automatically unlocking the doors as you approach, however this is just the beginning as the phone also connects directly to the car display while remaining in your pocket. The CPT002 software combines with the vehicle GPS providing a new level of social network experience:

- FourSquare will show your current location as well as the location of your friends and nearby venues all integrated on a GPS map of the Aston Martin car display, to help you plan your night and organize parking locations.
- Cameras integrated into the vehicle can be set to periodically update FaceBook and Twitter with pictures, video, and information of passing cities/landmarks during road trips, or can update your social sites in real time with your progress during race track days.
- At the time of an accident, the vehicle Airbag will receive accelerometer information from the CPT002 in the driver's pocket. These readings will give the car information of the driver's acceleration movement from within the car seat, allowing for more responsive control over safety deployments such as airbag sequence, timing, and seatbelt stiffening.

Mobiado is consistently guided by a philosophy of doing things differently, and this principle has now given rise to the CPT002 Aston Martin Concept Phone. Staying on the cutting edge of design required the freedom to push the limits of what a luxury phone can be. The heart of the CPT002 is the solid sapphire crystal, see-through capacitive touch screen. The sides of the CPT are crafted from platinum; they incorporate the battery, electronics, and SIM card allowing for the screen of the phone to be transparent giving the phone a simple modern look while maintaining a luxurious appearance.

The purpose of a concept is to push the boundaries of invention, allowing concept ideas to be identified for future production designs. Mobiado's passion for the avant-garde is an essential element of its DNA and history, and the driving force of its R&D strategy.

To contact Mobiado, please email contact@mobiado.com.

Copyright © 2011 Bonac Innovation Corp. All rights reserved. Mobiado is a registered trademark and Mobiado's product names are trademarks of Bonac Innovation Corp. Aston Martin and the Aston Martin logo are trademarks owned and licensed by Aston Martin Lagonda Limited. All rights reserved. Other product and company names mentioned herein may be trademarks or registered trademarks of their respective owners.

Bonac Innovation Corp.
5-9069 Shaughnessy St., Vancouver, BC, V6P 6R9, Canada
www.mobiado.com – contact@mobiado.com


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    • 1 Second Ago
  • 19 Comments
      • 3 Years Ago
      Okay, that's extra cool with cheese.
        • 3 Years Ago
        Make sure to always have white gloves available when using the phone.
        • 3 Years Ago
        What a dumb product.

        Zero usability, zero practicality, and the total absence of design. Next, we'll be holding shards-of-glass-phones because they're "sleek".

      • 3 Years Ago
      If you drop your car key, it usually doesn't break. The worst thing that can happen with a physical key is that you can snap it off in the ignition. Even that's rare.

      How about offering up an Aston Martin that costs less and offers better fuel mileage?
        • 3 Years Ago
        You mean like the IS-F? It's just as absurdly expensive, but even less attainable. I'm not saying I want Aston Martin to make Camrys--but there's a good $80K difference between them. Shrinking that by $10K isn't going to hurt Aston-Martin's image.

        My actual point, however, was about the key system. If I drop my phone right now, I can still use my keys to get in my (much less expensive, but not a Toyota) POS and go get another phone. If my phone is how I get into my Aston Martin, and I drop it, I'm SOL.

        Now, you might say, "Then don't drop your phone, hurr hurr."

        And I'd say, "That's impossible to guarantee."
      • 3 Years Ago
      The thought of delegating tasks such as unlocking a car to a mobile phone is pretty scary. If my car refused to work properly anywhere near as often as my phone, I would ask for my money back... Then again, this is Aston Martin we're talking about.
        • 3 Years Ago
        Yeah... I'd be pretty reluctant to root my phone if it ended up bricking my car.
      • 3 Years Ago
      Gorgeous, yes, but super expensive and probably pretty worthless.
      I am always amazed at the bazillion dollar Vertu phones whenever I go to Tourneau to get my watches serviced.
      I have never ever seen anyone buy one of them and the number of people that I have met in my life that own one is zero. I have never even passed by someone talking on one.
      Quite frankly technology like a cellphone that is outdated within a year or less is that last thing I am going to throw thousands of dollars away on.
      Jack Ming
      • 3 Years Ago
      Same thing happened to me this past weekend. I have a 2007 vw rabbit/golf...i was going on an on ramp and it wouldnt respond to the turn, ended up heading straight towards the curb and wrecked my front driver side tires and rims
      • 3 Years Ago
      Meh.. Concept devices always LOOK cool, but no one ever thinks about the functionality. The technology needed for a phone like this is probably more than 10 years away from now.
      Everyone can take a slab of glass, glue some metal around it and then call it a super cool concept device that has whatever specs you want it to have. But to actually make it WORK... That is quite a different story.
        • 3 Years Ago
        @ross_sheldon:
        No, it means that the processor, battery, SIM card etc. WOULD be housed in the metallic sides of the phone IF the phone would be actually made and if it would be possible to make. Current CPU/GPU/RAM -packages for smartphones are a lot bigger than what can fit inside those metallic strips. There is no way this phone could be made with current technology, at least not to the spec they are touting in the press release. Internet, (HD) youtube playback... Those things require a lot of processing power that is only available to the newest smartphones. And those phones' insides are completely full of latest technology.
        To make this phone work as they are saying it works, you would have to be able to magically make current processor and battery technology ten times smaller without losing any performance. That is just not possible at the moment. And this is exactly the thing I hate about concept gadgets. They are marketed as working products, but all they are is a fancy shell without any working parts inside.
        • 3 Years Ago
        Even if this does live in fantasy land, it is a MILLION times better than all those stupid Vertu partnerships.
        • 3 Years Ago
        @kepe,

        I think you're missing out on 1 thing, this is a at least partially WORKING prototype. The technology is not 10 years away.

        http://www.youtube.com/watch?v=M6YQiKmDWpI

        It says in the release that the processor is housed in the sides. This is not just two pieces of metal glued to a piece of glass.

        This being 10 years out from being anywhere near affordable? OK, that's probably accurate.
        • 3 Years Ago
        I think this design is great! I'm not sure practicality matters so much for those driving Astons ;)

        My only real gripe with this phone is that its battery life must be extremely limited (using current tech). Otherwise, I think this imaginary phone would go swell with my imaginary DBS.
      • 3 Years Ago
      Iphone 6? plhhhgh....
        • 3 Years Ago
        It's running Android
      • 3 Years Ago
      I really like the phone, it's sleek, but would you really want that over a smaller easy to carry key fob. I think I would just take a key fob, though the phone is cool.
      • 3 Years Ago
      Those icons look like they're from Android 2.x
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