• Mar 10th 2011 at 8:28AM
  • 19
Chevrolet Orlando Play-Doh Sculpture – Click above for high-res image gallery

General Motors is building buzz for the Chevrolet Orlando in Europe with a rather unique guerrilla marketing campaign. The company crafted a full-scale Play-Doh model of the MPV and parked it in downtown London. The instillation weighs in at a staggering 1.5 tons and measures 15 feet long by almost six feet wide. If you're trying to work out the connection between Play-Doh and the Orlando, don't stretch your gray matter too hard. As it turns out, the connection has less to do with any correlation between the vehicle and the malleable goo than it does with some research conducted by the minds at Chevrolet.

The automaker pinged 1,000 UK adults in an attempt to discern the most popular toy of yesteryear. Play-Doh handily took that title with 19 percent of the vote. We're a little disappointed to see that the modeling compound beat out Lego blocks at 17 percent. A full-scale Play-Doh Orlando is impressive, no doubt, but we've got a special place in our hearts for huge Lego builds. Hit the jump for the full press blast.

  • Chevrolet Orlando Play-Doh Sculpture front 3/4

  • Chevrolet Orlando Play-Doh Sculpture front 3/4

  • Chevrolet Orlando Play-Doh Sculpture side

  • Chevrolet Orlando Play-Doh Sculpture front 3/4

  • Chevrolet Orlando Play-Doh Sculpture front 3/4

  • Chevrolet Orlando Play-Doh Sculpture side

  • Chevrolet Orlando Play-Doh Sculpture front 3/4

[Source: General Motors]
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Commuters – and traffic wardens – were surprised to see a life-size replica of a car made from 1.5 tonnes of Play-Doh parked up in a London street today.

The hand-crafted sculpture was created by a team of eight model makers over a two week period to mark the UK launch of the new Chevrolet Orlando family-friendly seven-seater car.

Research by the car company provided the inspiration for the world's biggest Play-Doh sculpture – 4.6 metre by 1.8metre – as the modelling compound topped a poll of the most-loved toy from yesteryear. Over 1,000 UK adults voted for their favourite nostalgic toy from their childhood with Play-Doh gaining a fifth (19 per cent) of the vote closely followed by LEGO (17 per cent) and Kinder Egg (15 per cent).

1. Play-Doh (19 per cent)
2. LEGO (17 per cent)
3. Kinder Egg (15 per cent)
4. Action Man (12 per cent)
5. Barbie (9 per cent)
6. Teddy bears (8 per cent)
7. Marbles (6 per cent)
8. Scalextric (5 per cent)
9. Subbuteo (2 per cent)
10. Rubik's Cube (1 per cent)
* Other (6 per cent)

Les Turton from Chevrolet UK comments:

"The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it's made from tonnes of the nation's most popular aqua-marine putty . Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite."

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    • 1 Second Ago
      • 4 Years Ago
      Oh, the temptation! Those kids look as if they're saying, "Ooh, Play-Doh! Let's have some fun." My children, nieces and nephews would destroy this in seconds.

      Too bad this wasn't a billboard covered in pennies. I would destroy that in seconds too.
      • 4 Years Ago
      Who did they get to squeeze that out of the Play-Doh die?
      • 4 Years Ago
      Oh man... I just want to run up and... and... run into that thing.
      -Lego would have: smelled better, lasted longer, been more detailed, gotten more attention (every blog I visit picks up on lego builds), and was only 2% off on their vote meaning it could easily have won depending on who/where exactly they pinged people for questions.
      Also, I'm going to bet that it isn't solid Play-Doh, unlike a lego build.
      Alright... that's enough of my LEGO rage...
      • 4 Years Ago
      I wonder if James May had anything to do with this? It looks straight out of his Toy Stories series.
      • 4 Years Ago
      Actually, according to Motor Trend, the model weighs 1.5 metric tons (3307.5 lbs) and is about 11% lighter than the real thing (another 369 lbs)
      • 4 Years Ago
      Saw the camo of this last Thursday. Looks no better than the play-doh. That's about the level of detail. Competition for the Journey for sure har har
      • 4 Years Ago
      BRB, I'm going to get me some free play-doh.
      • 4 Years Ago
      They already have staff that works in clay, could that be easier than hiring a firm to do Legos?
      • 4 Years Ago
      It might smell good, but it will still taste like Poseidon's salty butthole.

      • 4 Years Ago
      Oh, but what does it smell like. :/
      • 4 Years Ago
      GM may have to make all of its cars with play dough from now on. Chris Liddell their CFO is stepping down April 1st after a successful IPO and 4 profitable quarters.

      • 4 Years Ago
      Blonde in black boots/stockings...

      Alls I'm sayin'...
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