General Motors is building buzz for the Chevrolet Orlando in Europe with a rather unique guerrilla marketing campaign. The company crafted a full-scale Play-Doh model of the MPV and parked it in downtown London. The instillation weighs in at a staggering 1.5 tons and measures 15 feet long by almost six feet wide. If you're trying to work out the connection between Play-Doh and the Orlando, don't stretch your gray matter too hard. As it turns out, the connection has less to do with any correlation between the vehicle and the malleable goo than it does with some research conducted by the minds at Chevrolet.
The automaker pinged 1,000 UK adults in an attempt to discern the most popular toy of yesteryear. Play-Doh handily took that title with 19 percent of the vote. We're a little disappointed to see that the modeling compound beat out Lego blocks at 17 percent. A full-scale Play-Doh Orlando is impressive, no doubt, but we've got a special place in our hearts for huge Lego builds. Hit the jump for the full press blast.