• Jan 25, 2011
2011 Chevrolet Camaro Convertible – Click above for high-res image gallery

The Super Bowl is right around the corner, and that means one NFL player is close to winning their dream prize. No, we're not talking about the Lombardi tropy, but the Pete Rozelle MVP award, and more importantly the prize car that goes along with it. This year, the winner will get to feel the breeze through their un-helmeted hair because General Motors is supplying a 2011 Chevrolet Camaro Convertible for the most valuable player.

Previously, GM supplied a long string of Cadillacs for Super Bowl MVPs, and the Escalade proved to be the most popular ride of choice. Now the General is using the coveted NFL stage to highlight its newest drop-top... probably a better way to spend its money considering a 30 second spot costs up to $3 million. Wait... GM is doing that too. No matter, check out the press release after the break for the official announcement.



[Source: General Motors]
Show full PR text
Chevrolet Camaro Convertible Goes to Super Bowl XLV MVP
2011-01-25

DETROIT – The Most Valuable Player of Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers on February 6 will receive a 2011 Camaro Convertible, Chevrolet announced today.

A media panel and fan vote on www.superbowl.com will determine the MVP Award winner, announced during the Super Bowl XLV Postgame Show on Fox, presented by Chevrolet.

"The new Camaro Convertible arrives in dealerships in February and will be a fitting reward for the MVP," said Rick Scheidt, US vice president of Chevrolet marketing. "It's a great opportunity for Chevy to have Camaro play a role on one of the world's biggest stages, the Super Bowl."

The Camaro Convertible will appear on the field during the postgame celebration in North Texas. The convertible continues the momentum of Camaro, which has taken the lead in its segment in the United States. Available with an efficient 3.6-liter Direct Injection V6 engine, or as the V8-powered, 426-hp SS model, Camaro now features a power convertible top for the unequalled fun of open-air driving.

The Super Bowl MVP receives the Pete Rozelle Trophy, a silver trophy made by Tiffany & Co., and the Camaro Convertible. The MVP will be available following the winning coach's news conference on Monday, February 7 at 8:30 a.m. CST at the Super Bowl XLV Media Center, Houston B-C (3rd Floor).


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  • 25 Comments
      • 3 Years Ago
      No doubt that getting a car that costs as much as one of your earrings in your ear is nothing short of exciting. lol

      Instead of giving these cars to Kid Rock and NFL players, maybe start a campaign to find good people that help people and donate their time and money to helping people and perhaps give them vehicles.
      I am not impressed by this at all.

      How about the guy that just won the Medal of Honor? I think he would be a much better candidate for a free Camaro than Ben Rothlisberger.
      • 3 Years Ago
      Clay Matthews is going to love the wind going through his locks in this
      • 3 Years Ago
      It's unfortunate that a company that was just very recently in bankruptcy and still in debt is wasting thousands of dollars giving away free cars to celebrities who clearly could afford them. Another reason why not to like GM.
      gmfreecar
      • 3 Years Ago
      Last week I wrote a letter to Mr Akerson , GM CEO, regarding giving Kid Rock a Camero for his birthday. I suggested that GM should start a program to identifying hard working yet struggling people who would benefit from transportation for their jobs and families, rather than giving Kid a car he did not ask for and does not need and could easily afford. No bad to Kid Rock, I live in Detroit and I know Kid does a good deal of philanthropic work himself.
      I did get a response from "Chevrolet Consumer Support Team" stating that they "developed a new and different approach to advertising" when providing a Camero to Kid Rock. Talk about lack of corporate responsibility.
      No supprise to me that my letter never got to Mr.Akerson.
      No suprise to me that Super Bowl MVP will get a car also.
      Just remember this... GM still owes money to the taxpayers of these United States because we bailed them out.
      We in Michigan as the rest of the US are still struggling with joblessness and finances and we need positive reinforcement from GM , not gross overindulgence to superstars.
      By the way, I like Kid Rock and LOVE football...Go Steelers!
      • 3 Years Ago
      The winner will no doubt just give the car to charity.

      Why didn't they mention which model they plan to give to the winner?
      • 3 Years Ago
      Oh please, GM. Those rims are nowhere near big enough for an NFL athlete.
      • 3 Years Ago
      This always crack me up . Give a new car to someone who can afford
      to go out and buy one cash! Give a few to attending fans and you still
      get the publicity !!
      • 3 Years Ago
      I am always disgusted to see rich celebrities and athletes showered with gifts. They can afford it if they wanted it. Give it to someone who will enjoy it, not just throw it away.
        • 3 Years Ago
        You guys are a bunch whiny complainers. Just because they make more money than your poor a_z_z that this gift should go to someone who can't afford insurance and maintenance on it. Cause if you could, then you would already have one.

        You should had done better in school so you could benefit from some freebies.

        You should complain to GM not the athlete. He didn't ask for it. It's all publicity for hopefully an increase in sales for GM.

        Bunch of children on this blog...
        • 3 Years Ago
        "You should had done better in school"

        Thanks for the tip.
      Steve
      • 3 Years Ago
      why not give 5 or 6 of em away to fans their who have to pay $1,000-$7,500+ for a ticket. the ballplayers could care less about it anyway. or maybe some laidoff gm workers whos jobs are now in mexico.
      • 3 Years Ago
      Give it away to some unemployed deserving family, we are all sickend by the over the top benefits the alreadied millionaires get.
      • 3 Years Ago
      I would love to see Troy Polamalu drive one of these with the top down.
      • 3 Years Ago
      I've never been a fan of convertibles, but this one definitely looks quite nice.
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