New Bentley CEO Wolfgang Durheimer inherited a high-end marque with only two product lines; the recently refreshed Continental GT and the spanking new Mulsanne. The two vehicles are tasked with continuing to prop up the brand after sales dropped to only 4,616 units in 2009, and according to a The Detroit Bureau help could be on the way.
During an interview with outgoing Bentley boss Franz-Josef Paefgen, the CEO said that Durheimer is tasked with noodling the idea of a third model. If we were the betting type we'd place our chips on a high-end electric car to help the brand reach rising emissions standards or an "entry model" under $150,000 to help increase volume – and the latter seems far more likely. At any rate it appears a third Bentley is still years out even if Durheimer and his team decide to expand its product lineup.
[Source: The Detroit Bureau]
During an interview with outgoing Bentley boss Franz-Josef Paefgen, the CEO said that Durheimer is tasked with noodling the idea of a third model. If we were the betting type we'd place our chips on a high-end electric car to help the brand reach rising emissions standards or an "entry model" under $150,000 to help increase volume – and the latter seems far more likely. At any rate it appears a third Bentley is still years out even if Durheimer and his team decide to expand its product lineup.
[Source: The Detroit Bureau]
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