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Following the launch of the Regal, Buick will be introducing its next all-new model sometime in 2011. Set to launch as a 2012 model, the Verano compact will slot in beneath the Regal sedan, though we've been told on several occasions that it will not share a platform with General Motors' other new small car, the Chevrolet Cruze.

According to the infomongers at GM Inside News, the automaker recent sent a letter to its Buick dealers inviting them to participate in an order study in an attempt to gain knowledge about what pricing and trim levels would be most attractive to potential buyers. The details, available after the jump, reveal that the Verano will be powered by a 2.4-liter inline-four (same as the Regal) that produces 180 horsepower and 172 pound-feet of torque, mated to a six-speed automatic transmission, and will be initially offered in four trim levels.

If the letter is to be believed, the base Verano 1SB (the alphanumeric likely being an internal designation) is estimated to start at $20,900. From there, the 1SD model adds Bluetooth, automatic climate control and remote start, and will be priced from around $22,100. 1SG models add a power driver's seat, heated mirrors and rear park assist and should command roughly $23,300. Top-trim 1SL Veranos will have heated leather seats, premium audio, a heated steering wheel and 18-inch wheels. Expect the top-rung 1SL to retail for around $25,600, with pricing reaching as high as $26,200.

We don't expect GM to reveal official Verano specifications and pricing until closer to its launch date, with the car being officially debuting sometime in the early 2011 auto show season. Top tip, Ed!

*Update: GM contacted us to clarify that it both the Buick Verano and Chevy Cruze will be built on the same Delta II platform, but won't share any sheetmetal.

[Source: GM Inside News]
Show full PR text
Subject: All-New 2012 Buick Compact Car - Order Study

Greetings Buick Dealers,

We would like to invite you to participate in an online order study of a potential new addition to the Buick portfolio.

Please note that this potential new entry would be a compact car available in four models. As a result, it is important for us to gauge how you would order this vehicle and in what quantities. In addition, each model builds off of the previous model. Proposed models are as follows:

1.) 1SB Cloth Base
• 2.4L 4-cylinder engine
• 180 hp @ 6700 rpm
• 172 lb-ft of torque @ 4900 rpm
• 6-Speed automatic transmission
Estimated MSRP range: $20,900 - $21,500 *

2.) 1SD Cloth Mid-Level
Adds to 1SB
• Remote Start
• Auto Dual HVAC
• Connected Color Radio with Bluetooth Connectivity
Estimated MSRP range: $22,100 - $22,700*

3.) 1SG Cloth Mid-Level
Adds to 1SB & 1SD
• 6-way power driver
• Heated ORVMs
• Rear Park Assist
• EC ISRVM
Estimated MSRP range: $23,300 - 23,900*

4.) 1SL Leather Up-Level
Adds to 1SB, 1SD & 1SG
• Heated Seats/Steering Wheel
• Passive Entry & Push Button Start
• Bose Premium Audio
• 18" Wheels
Estimated MSRP range: $25,600 – 26,200*

*Note: Total vehicle pricing will NOT be shown in the order study


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  • 32 Comments
      • 4 Years Ago
      Hey a turbo and stick would be nice in this car too, but I am sure they will not listen!
      • 4 Years Ago
      This car with this engine should get better mileage than the Cruze, assuming they're evenly sized/weighted. Can't wait for a GS trim of this car with the 2.0T and a 6MT! I'd definitely drive that.
      • 4 Years Ago
      Is this not essentially a Buick badged Astra?
      • 4 Years Ago
      Yeah, this one seems rather close to the Regal, as it shares the same engine. I doubt the size's significantly smaller than that car either. I wonder if many would simply consider it a cheaper Regal. Anyway, since Buick is supposed to be somewhat of a luxury makes, I think the bottom trim level should be cut, maybe the one next to it too.Otherwise it'll be too close to a Cruze. A luxury car should have a certain unique features not available in lesser models, or available as an option or only in the highest trim level, and power seat seems about right as that feature. Maybe add a sporty trim (GS?) with more powerful engine, say the 2.0T from Regal, though that'll make it even closer to its older brother.

      Don't like the name either, sounds like the name of a minivan or crossover.
      • 4 Years Ago
      For an entry luxury vehicle, I think a feature like Bluetooth and a power driver's seat would be standard. GM needs to further simplify its optioning on their cars.
        • 4 Years Ago
        They very well may.

        The Autoblog story simplifies what was sent to the dealers.

        If you go look at the original story on GMI, the letter that went to dealers said, more or less "If the cars were equipped like this, would you order them?" It wasn't an announcement of trim levels, but rather research as to what dealers thought they could sell.

        It's entirely possible that some of these trims may not see production. I think they could (and probably should) cut them in half.
      • 4 Years Ago
      Ditch the name. Call it the Electra, Wildcat, or Skylark. Verano remids me of the Suzuki Verona.
        • 4 Years Ago
        Skylark sounds right to me. Verano sounds like I'm ordering a coffee at Starbucks.
        • 4 Years Ago
        Of those, Skylark is the only viable name.

        Electra is obviously reserved for the Buick Volt, while Wildcat would be the 2-door coupe.
      • 4 Years Ago
      Still too soon for me. Buick hasn't built enough cache to release a car this small.
      • 4 Years Ago
      Is Buick trying to mimic Acura? What's with having such a limited range of cars? I just feel like every car it sells or plans to sell are similar in size.
      • 4 Years Ago
      the features that are offered and the pricing is very close to that of the Cruze 2LT and Cruze LTZ. only thing is that it has the 2.4 liter engine, which i do remember that the Verano was supposed to have the 1.8 liter turbo that was supposed to spit out 181 hp and a higher amount of torque. I hope the Cruze gets the 1.6 as an option down the line....maybe add it to the RS package. Since they are getting this 2.4 liter engine, i wish they would yank it out of the Regal and make the 2.0 T in the Regal the standard engine. i understand that the 2.4 liter is in the entire Buick line-up save for the Enclave in order to meet fuel efficiency requirements but it should be removed from the Regal. the Regal has the sport handling but the 2.4 liter is too slow for this car.
      • 4 Years Ago
      I suspect that this will heavily eat into regal sales. just a hunch....
      • 4 Years Ago
      Kinda smart, really. Playing in the fully loaded jetta backyard while undercutting the IS, A4, 3 series
        • 4 Years Ago
        "This is no 3 competitor, it's not meant to be."

        The Verano is a variant of the mk6 Opel Astra but replete with some extra chrome. It's a standard C-segment car and as such, a direct competitor to the Mazda 3. However, in North America it sits closest to the Acura CSX, which is just a slightly upmarket Honda Civic (in the same way the Regal is a fancier Insignia and the TSX is a tarty European Accord in the D-segment).
      • 4 Years Ago
      Don't like the name, but from all the photos of the Chinese version, I do like the car.

      Low-to-mid 20ks sounds about right for a near-luxury smaller car. This looks to be a little smaller than the Acura TSX and it under-cuts it by thousands.
        • 4 Years Ago
        @Luis

        It won't have the UGLY Acura grille.

        That's a start.
        • 4 Years Ago
        I hate, I mean I HATE those stupid air vent things on the hoods of Buicks! I could live with them if they were on the side, where they belong, but some numskull thought "hey yeah, let's put those things on the hood instead!"
        • 4 Years Ago
        No chance is this Aveo-based.

        It's definitely Cruze-based, but it could be that the Cruze, Astra and this Verano use slightly modified platforms... for instance, I wouldn't be too surprised to hear that this might use a stretched version of the Cruze platform for more room inside. Still though, it's bones have to be very, very close to the Cruze.
        • 4 Years Ago
        except the TSX recently beat the larger, better, Regal in a C&D comparo. So, not sure how a Cimarron will beat a real pseudo luxury car.
        • 4 Years Ago
        @ Hazdaz

        "though we've been told on several occasions that it will not share a platform with General Motors' other new small car, the Chevrolet Cruze"

        You seem to think otherwise. Since it's built alongside the Aveo one could think it will share the same platform.
        • 4 Years Ago
        I concur with Hazdaz. This car has always looked more Cruze-like to me, rather than Aveo-like.
        • 4 Years Ago
        Yeah, it's about right for the smallest Buick.

        Given how Honda gave up on the Integra, the Infiniti G20 got huge (along with the 3), I wonder if Buick would get anything smaller than this in the near future. You'd think a nice Mini-class car would make sense, but will Buick be able to sell a hatchback?
        • 4 Years Ago
        ^

        The Acura CSX is just a rebadged Civic, which is about the size of the Cruze, so yeah, they would be competitors. Then again, the Acura CSX is only sold in Canada.... Acura US has nothing that small any more ever since they killed off the Integra/RSX, which I think was a mistake.

        I unfortunately don't think this Verano will be as "fun" as the old 'Teggie, but that car sure as hell had some loyal buyers. So it just might be beneficial to Buick to offer up a 6-speed in the Verano and bring out a performance edition to it. We aren't talking about old-school Buick GN performance levels, but a fun sporty car in the same vein as the old Integra.
        • 4 Years Ago
        You do know that "verano" is a legit spanish word and means "summer", right?
        • 4 Years Ago
        Now by "Cimarron," you might want to clarify which one you are talking about, since the Acura TSX is only a gussied-up Euro Honda Accord.
        And of course the Verano is based on the Chevy Cruze which shares a platform with the Opel Astra. Neither of these cars has luxury-roots, but then again, neither of them costs true luxury dollars either.

        So if you were trying to be clever by downgrading the Verano for no apparent reason, you failed.
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