• Dec 1, 2010
Hyundai Azera/Grandeur caught running down the highway – Click above to watch video after the jump

We've seen spy photos of it running through Europe and renderings of what it will look like unmasked. Now we have clear footage of the 2012 Hyundai Azera/Grandeur as it rolls down the highway. The lines stay very true to what we saw in the rendering and the result is a uniquely-Hyundai, stylish full-size sedan. The big Hyun's 'fluidic sculpture' design language comes through without being shoved in one's face and the overall aesthetic of the car is quite appealing, with a look that reminds us of a slightly larger and more refined Sonata.

We're really looking forward to seeing this one in the flesh, but for now all we have is the video that is waiting for you after the jump.Thanks for the tip, Paulo!



[Source: YouTube via Blog.Naver.Com – Korean Language website]



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  • 55 Comments
      • 4 Years Ago
      Wow!

      Hyundai is certainly moving up with beautiful styling... first the Sonata, then Elantra, and now Azera.
      • 4 Years Ago
      The rear end it very Audi, nice car though.
      • 4 Years Ago
      What is with the trailing positioning of the front brake calipers?
      pretty unusual for front drive (usually tie rod goes there)
      • 4 Years Ago
      Looks good, but a very niche product. I don't see people coming to Hyundai to buy it; it would just steal sales from Sonata and/or Genesis.
        • 4 Years Ago
        Buying a hyundai used to be all about buying "low price". Now, its buying "low price + style". It looks pretty good, but I think hyundai needs to make this the new Genesis rather than continuing the Azera line.
        • 4 Years Ago
        Thats exactly what it is. Avalon, Maxima, Passat, Impala (haha), Taurus... basically the full size car department. Technically the Accord fits in there but its still compared the midsize category.
        • 4 Years Ago
        I'm curious as to what exactly this car is supposed to compete against if the Sonata competes against mid-size sedans. The only car that comes to mind is the Avalon, some Buick/Lincoln, and maaaaybe the Maxima or Passat. Is that really a big enough market? Oh well, I don't think I or anyone else is really in any position to question Hyundai's marketing right now.
        • 4 Years Ago
        Do you even know what a niche product is? This is as much a niche product as the Ford Taurus, which is shares the same class with. It's a full size sedan and Hyundai looks like the have some stiff competition for the Taurus, Avalon and Maxima.
        CheckTheseOut
        • 4 Years Ago
        Maybe... but if they keep the price point close to the current model's, I could see them steal marketshare from many of the other automakers.
      • 4 Years Ago
      Somehow I feel the design screams for AWD

      :O'
      • 4 Years Ago
      Beau. Nice bridge between the fluidic Sonata and the more formal Genesis.
        • 4 Years Ago
        My thoughts exactly. We all have different tastes when it comes to automotive styling. My personal favorite type is curvy lines with sharp angles and Hyundai has been hitting this styling recently on all of their lines.

        Perhaps this is the reason why I only like Cadillacs on American brands. Ford has hit it with their Fiesta.

        Also I think that majority of the exotic cars follow this idea. Curvy and sharp, aggressive look. And this is why I think Lamborghini Gallardos are so beautiful! Oh and Audi R8 also.
      • 4 Years Ago
      Interesting, but I wish they would make the grills look more similar. Other than that it just looks like the convergence of a genesis and a sonata... with some equus character lines
      • 4 Years Ago
      Toss in the 2.0T and make it different from the Sonata, by making it AWD (Tucson shares) and you got a hands down winner in my books Hyundai.

      Alas, anyone want to bet it will have a 3.x V6 and FWD? That will be the downfall.
        • 4 Years Ago
        Maybe I'm missing something, but it seems pointless to have an AWD Azera. Perhaps if it was meant to be more sporty like the Acura TL, but it's not. The AWD would just make it slower/heavier with lower MPG and higher purchase cost.
        I understand some peoples desire to get an AWD model of something that is normally RWD (3 Series, G37, etc) if they get a lot of snow, but you won't really see much of an improvement on a FWD car.
      • 4 Years Ago
      I'm in love with the back!
        • 4 Years Ago
        Agreed! This is a great looking car!!
      • 4 Years Ago
      Very sleek looking cruise missile. Am I the only one that wishes for a sportier version? A GT or an R spec? Hopefully its rwd but most likely will be fwd.
      • 4 Years Ago
      I hate the roofline.

      That swoopy-ness is okay on cars like the Elantra and the Sonata because it looks cool and probably helps fuel economy with some aerodynamic trickery. That said, please god oh no not on the Azera. The Azera is all about comfort and old world style. It should look like some Mercedes or Jaguar sedan from the 80s/90s, classy and bit chunky/blocky. I think the current one looks great. And this roofline will impede on the headroom of the rear seat passengers and in a car like this, the rear seat passangers should never want for space or comfort.
      • 4 Years Ago
      Once again, Hyundai brings a surprisingly sexy vehicle to the market. Very impressed!
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