• Nov 3, 2010
Toyota Prius C&A Custom Concept - Click above for high-res image gallery

Can a Prius be sporty? Toyota's latest offering here at SEMA proves to us that it can certainly try to look the part. The Prius C&A Custom Concept wears an aggressive, lightweight carbon fiber body kit and rides on 18-inch forged aluminum wheels. What's more, the C&A has been substantially lowered thanks to a TIEN setup that drops the hatch's ride height by four inches in front and six inches out back. The result is a Prius that has been transformed from a do-good hybrid into what looks like the anime version of a Lamborghini Reventón.

The upgrades have continued inside the Prius, where the cabin has been covered (and we mean covered) in Alcantara suede. The headliner, A and B pillars, door trim, rear seat, console box, front Recaro seats, steering wheel and even the aluminum shift knob all wear Alcantara.

This Prius certainly echoes the SEMA theme, as odd as it may be. See for yourself in our high-res gallery below, and read Toyota's own words about the C&A Custom in the press release after the jump.

Photos copyright ©2010 Drew Phillips / AOL

[Source: Toyota]

Show full PR text
2010 SEMA Show: Toyota Prius C&A Custom Concept

The Prius C&A Custom Concept vehicle was developed by the Conversions and Accessories group at Toyota Motor Corporation in Japan to demonstrate the unlimited potential for sports car modification on the worlds best-selling hybrid vehicle. The Prius C&A Custom Concept is making its North American debut at the 2010 SEMA Show.

From front to rear, with the exception of the doors, the Mystic Lavender exterior of the Toyota Prius C&A is equipped with light-weight carbon fiber. Exterior areas equipped with carbon fiber include aero side skirts with vertical spoilers, front bumper and fender flares with radically large air intakes, the engine hood, roof, rear hatch, rear spoiler, rear bumper with vertical spoiler, and rear garnish. Other exterior features include an outside mirror CCD camera system, smoked rear combination lamp with a translucent rear side spoiler, styled exhaust tip and front and rear lighted Toyota badging.

The Toyota Prius C&A Custom Concept rides on 18-inch, forged wheels with aluminum aero rings, and are wrapped with Goodyear Eagle Revspec RS-02 215/40R18 eco sport tires. A sport suspension by TIEN lowers the Prius concept by four inches in the front and six inches in the rear.

Inside, the right-hand drive Prius C&A features black Alcantara® simulated suede fabric on the ceiling, "A" and "B" pillars, door trim, rear seat and console box. Alcantara suede is also found on the steering wheel and aluminum shift knob. The driver and front passenger ride in comfort on RECARO seats with embroidered "C&A" logos.

An additional gauge on the instrument panel features "G," output, and mileage meters, along with a water thermometer and voltmeter. A navigation system by DENSO features an eco function that displays total electric motor and engine kilowatt output, steering angle (0 to +450 degrees), speed, accelerator open angle, and mileage.

In addition to its North American debut at SEMA, the Toyota Prius C&A Custom Concept is also part of Toyota's 10 years of Prius celebration in America.

# # #

Toyota Prius C&A Custom Concept Features

• Carbon fiber hood, roof, back door, rear spoiler, aero side skirt with vertical spoiler, rear bumper with vertical spoiler front bumper, front fender flares, rear garinsh
• 18-inch forged wheel with aluminum-made aero ring
• Goodyear Eagle Revspec RS-02-215/40R18 tires
• Styled exhaust tip
• Lighted front and rear Toyota badging
• Door mirror CCD camera system
• Smoked rear combination lamp
• Translucent rear side spoiler on rear combination lamp
• Mystic Lavender body color

• Alcantara (simulated suede) steering wheel
• Aluminum shift knob with Alcantara suede
• Instrument panel gauge supplement includes "G" meter, output meter, mileage, water thermometer, and voltmeter
• Black interior with Alcantara suede trim on ceiling, "A" and "B" pillar, door trim, rear seat, and console box
• Driver and passenger RECARO seats with embroidered C&A logo
• DENSO navigation system with ECO display functions including motor, engine and total kilowatt output, steering angle (0 to +450 degrees), speed, accelerator open angle, mileage

• TEIN lowered sport suspension (four inches in front; six inches in rear)

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    • 1 Second Ago
      • 4 Years Ago
      • 4 Years Ago
      "Toyota Prius C&A Custom is the new definition of all show, no go"

      soo... it's competing with the lexus hybrids... sigh.. when will toyota learn from GM, it's best not to compete within your brand.
        • 4 Years Ago
        I think you missed the point.

        The point is how ABSOLUTELY AMAZING this piece of automotive Excellence looks.
      • 4 Years Ago
      Ridiculous is the appropriate word...
      • 4 Years Ago
      God Toyota enuff with this! We know that you know that your vehicles suck stop trying to be a cool car company. U r lame.
      • 4 Years Ago
      "All show, no go" describes most Toyotas. Except the ones that can't stop.
      • 4 Years Ago
      As much as i decry the CR-Z...

      Yeah, this is actually worse.
      • 4 Years Ago
      EFin pile!!!!!!!!!!
      • 4 Years Ago
      hmhmhm those electric motors seem to need a whole lot of air. or am i missing the point of those intakes? :)
      • 4 Years Ago
      I think the body kit could look good if they put the right wheels on it
        • 4 Years Ago
        What body kit?

        Oh!! Those F22 Raptor air intakes in the front? Now I see what you mean.

        Why does a car that most of its owners will only drive at about 60mph have such huge air vents in the front bumper?

        Man, you could probably use those vents as portals to evacuate all man kind from Earth when it eventually implodes on itself.
      • 4 Years Ago
      This is painful.
      • 4 Years Ago
      are those wheels making cheese?

      god damn hybrids! so efficient!
        • 4 Years Ago
        Damn, Autoblog, a NSFW label would help. I'm going to be sick now.
      • 4 Years Ago
      LOL !
        • 4 Years Ago
        MY EYES!!!!!!
        • 4 Years Ago
        There are two ways seeing a car can start your day in a good mood.
        1. Seeing something so beautiful or amazing you can't help but be inspired by it.
        2. Seeing something so stupid and ridiculous it just makes you laugh (cuz who doesn't like a good laugh?)

        This would be the latter.
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