• Oct 20, 2010
Earlier this year, Adrian Hallmark was appointed to the position of executive director of Saab's global sales efforts. After just seven months on the job, reports are that he has resigned to take a position with Jaguar as the Global Brand Director, effective December 1. Hallmark had taken his position at Saab just two months after the company was purchased by Spyker Cars, from General Motors. Hallmark had held top management positions with Porsche, Bentley and Volkswagen prior to joining Saab.

The news comes as a bit of a surprise, and while it's likely that Tata-owned Jaguar was able to offer Hallmark a bigger compensation package, it may also be a red flag about what is going on behind the scenes at Saab. The Swedish automaker is rebuilding its image and its finances after a few down years with GM, and unless Hallmark just wasn't working out in his still-new seat, this move can't bode well for Saab.

[Sources: SaabsUnited, Automotive News – sub. req.]


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  • 16 Comments
      • 4 Years Ago
      I hope Saab will around for a long,long time.
      • 4 Years Ago
      good riddance, This Gives Saab the opportunity to hire someone that really "gets" Saab and not just some guy that all he cares is working for a paycheck....
      • 4 Years Ago
      Meanwhile, the morning sun rises over a small affluent suburb of Ann Arbor Michigan as a telephone rings...

      "Hello, Bob?"
      • 4 Years Ago
      I concur with the comments that focus more on Tata and Hallmark's personal motivators versus any issues at Saab.

      I do know, from following this whole Saab affair from the days of the abortive Koenigsegg deal, that the culture at Saab has become almost (even more?) evangelistic in its support of the brand and products, which, I think, could be uncomfortable for someone like Hallmark, that appears to be more interested in the process than the product. I imagine that Hallmark at Saab might be like a Lutheran at a Pentecostal revival...he knows the liturgy, but is uncomfortable with all the fervor.
      • 4 Years Ago
      This could be for a number for reasons, all of which may have nothing to do with Saab. Seven months is too soon to jump ship unless there is something seriously wrong with Saab and with rising sales, an alliance with BMW, Jason Castriota as head of design and expanding markets, that doesn't seem to be the case at all.

      This seems to be much more of plucking by Tata which is swimming in money.
      • 4 Years Ago
      Saab is already dead -- Spyker just gave them enough money to stay on life support for a few more years.

      The undeniable reality is that Saab doesn't have anywhere near the resources to compete with the big boys in their target market: BMW, Mercedes, Audi and Lexus, let alone the climbers, Acura and Infiniti, and a slow but steady resurgence from Buick, Cadillac and Lincoln.

      I don't want Saab to go away, but make no mistake -- they won't be able to last long in a tough economy with sub-par products and a seriously eroded dealer network. Saab would have to make an absolute killer car to get sport/luxury buyers to switch brands and they simply don't have the resources to pull an ace out of their sleeve. It ain't gonna' happen.

      We already miss you, Saab.
      • 4 Years Ago
      The Saab 99 turbo made it's chops by being better than the comparable BMW 320i. The current campaign seems to be aimed at upscale Subaru drivers. That's probably because the current 9-3 and 9-5 aren't as good as their BMW and Audi competition. Even the most brilliant sales campaign isn't going to turn the company around until they've got a better product.
      • 4 Years Ago
      He's not the first high profile recruit to join JLR recently. They have been picking off several other leading auto execs.

      So it probably say's as much about JLR's ambition as it does about SAAB's questionable future.

      On a side note my SAAB dealer has just become a Jaguar Land Rover dealer. A sign of things to come?
      • 4 Years Ago
      Looser,maybe thats why Saab is sales Boot loads of cars. Jaguar does'nt need him.
      • 4 Years Ago
      Quitter.
        • 4 Years Ago
        With so much that is still not finalized within Saab, I would have to imagine that this move has more to do with Jaguar aggressively poaching Adrian than it does with him thinking Saab is a sinking ship. Having only been under the Spyker umbrella for 7 months, it is impossible to know even from an internal perspective if the company will survive in the long haul.
        • 4 Years Ago
        he is smart, SAAB is going down the toilet, Spyker is a small time company that does not have the capital to make it fly.

        Saab's are quirky, over-priced, not reliable and for the same about of money there are so many better choices out there. The public knows this as they have bought around this car with other choices


        SAAB is dead and will be gone in a couple of years unless they get some real capital behind them
        • 4 Years Ago
        The sales chief is responsible for growing that capital. If he thought he couldn't do it, that's a reflection on him and his lack of dedication. His leaving would be only good news for Saab, with these assumptions.

        Personally, I'd be more worried if I were Jaguar. I'm hiring a sales chief that obviously doesn't care about the brand he's selling! Anyone in a "chief" position that jumps ship that quickly is not going to do a good job. Sure, Jaguar might have offered more money, but the value in helping to build a brand from a new beginning can be historic. I guess he didn't feel like he was up for the task.

        I've known people with good experiences and bad experiences with Saab vehicles from the 2000s. I think they're great cars to drive, though. I'm cheering for Saab. Some bigger engines and better build quality/warranty would go a long way to making them competitors with BMW instead of Acura.
      • 4 Years Ago
      probably just an ego driven decision. I bet Tata offered him more current and future $$ plus a LR to drive versus a 95. Sales Execs will jump at any better sounding offer
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