• Oct 19th 2010 at 1:26PM
  • 133
2011 Hyundai Equus – Click above for high-res image gallery

Hyundai has released pricing information for the all-new 2011 Equus, and the full-size luxury sedan we drove earlier this year, will start at $58,000 in Signature form. Option up for the top-tier Equus Ultimate and the sticker swells to $64,500. So what does the extra $6,500 nets you?
  • 50/50 split rear seats (four-passenger seating) with reclining function
  • First-Class passenger-side rear seat with leg support and a massage system
  • Cooled rear seats, a rear-seat entertainment system with an eight-inch monitor
  • Thermoelectric rear center console refrigerator
  • Rear-seat power up/down head rests
  • Rear-seat illuminated vanity mirrors
  • Forward-view cornering camera
  • Power trunk lid
All 2011 Hyundai Equus' features Hyundai's new "At Your Service" ownership experience, which includes a plethora of service options ranging from valet pick up and drop off to the use of a Hyundai Genesis while the Equus is in for service, not to mention no-cost maintenance for five years or 60,000 miles. Every authorized Hyundai dealership will play host to an Equus Champion; a product expert who is available to answer any questions about the car. New Equus owners also get to enjoy an Apple iPad in place of the traditional owner's manual.

The 2011 Hyundai Equus will begin arriving at select dealerships this December and you can get all the details in the press release after the jump.

Photos copyright ©2010 Damon Lavrinc / AOL [Source: Hyundai]

Show full PR text
Hyundai Announces Pricing for the All-New Equus

Includes Complimentary Valet Service and Maintenance for 5 Years, 60,000 Miles

FOUNTAIN VALLEY, Calif., Oct. 19 /PRNewswire/ -- Hyundai Motor America has announced pricing for the all-new Equus luxury sedan. The lavishly contented Equus Signature will be priced at $58,000 and the top-of-the-line Equus Ultimate at $64,500. Hyundai Equus brings a fresh approach to product innovation and the ownership experience in this price segment.

Every Equus comes standard with "At Your Service," Hyundai's revolutionary approach to the luxury ownership experience that provides complimentary valet service and covers all maintenance needs for 5 years or 60,000 miles. With "At Your Service," Hyundai Equus owners enjoy no-charge maintenance, including complimentary oil and filter changes, brake pads and rotors, wiper blades, and battery. Valet pickup and drop-off is provided for all warranty, maintenance and service repairs, and a Genesis or Equus replacement vehicle is provided while the owner's car is at the dealership.

The Equus retail and ownership experience includes other innovative and time-saving premium services such as:

"Your Time, Your Place," the industry's first at-home vehicle demonstration program
Equus Champion (product expert) at each authorized Equus dealer
Apple iPad with interactive owner's manual capability
Equus Customer Connect Center hotline (phone and e-mail) for VIP customer service

"We're confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus," said John Krafcik, Hyundai Motor America president and CEO. "But the traditional luxury brands simply can't compete with the unique retail and ownership experience we'll be providing for the Equus owner, including "Your Time, Your Place," the industry's first at-home vehicle demonstration program; the "At Your Service" program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industry's first iPad-based interactive owner's manual."

Equus arrives at select Hyundai dealerships in December. Hyundai expects the premium luxury market to total close to 45,000 units this year.

2011 EQUUS Manufacturer's Suggested Retail Pricing
Model Equus Signature
MSRP $58,000

Model Equus Ultimate
MSRP $64,500

$900 freight charge not included

"At Your Service" Summary

Valet service – The dealership will pickup and deliver the owner's Equus for maintenance, replacement of wear items or warranty work
Replacement vehicle – If alternative transportation is needed while service is being performed, the dealer will provide a Genesis or Equus at no cost
Maintenance – Covers all factory maintenance for the first five years or 60,000 miles, whichever comes first
Wear items – Covers brake pads, brakes discs, wiper blades and battery


4.6L DOHC Tau V8 engine
Six-speed automatic transmission with SHIFTRONIC®
Electro-Hydraulic Power Steering (EHPS)
Electronically controlled air suspension with Continuous Damping Control (CDC)
19-inch chrome alloy wheels with P245/45R19 (front) / P275/40R19 (rear) tires
Four-wheel disc brakes with Anti-lock Braking System (ABS) and EBD
Electronic Stability Control (ESC) with TCS and Brake Assist
Vehicle Stability Management (VSM) system with pre-collision warning
Nine airbags: advanced dual front airbags, front and rear seat-mounted side-impact airbags, driver knee airbag, and roof-mounted side-curtain airbags
Electronic active front head restraints with power controls
Electronic seatbelt pretensioners
Tire Pressure Monitoring System (TPMS)
Lane Departure Warning System (LDWS)
Smart Cruise Control
High Intensity Discharge (HID) headlights with LED turn signal indicators
Adaptive Front Lighting System (AFLS) with auto-leveling
Fog lights and automatic headlights
Front and rear parking assistance system with rearview camera
Dual power-folding heated auto-dimming side mirrors with turn signal indicators and approach lamps
Dual asymmetrical exhaust tips integrated with rear bumper
Proximity key entry with push-button start
Illuminated scuff plates, inside door handles and door armrest
Premium leather seating surfaces and Alcantara® suede headliner
12-way power driver seat plus lumbar adjustment and 10-way power front passenger seat
Driver seat massage system
Heated and cooled front seats
Heated, wood-trimmed and leather-wrapped steering wheel
Power tilt-and-telescopic steering wheel
Integrated Memory System (IMS) for driver-side seat, mirror and steering wheel
Leather-wrapped dash and real wood interior trim
Electroluminescent cluster (Supervision) with 3.5-inch TFT LCD screen
Electronic parking brake with automatic vehicle hold
Power windows with auto-down/up
Navigation system with DIS and multimedia controller
Apple iPad interactive owner's manual
608-watt Lexicon 7.1 Discrete surround-sound audio system with 17 speakers
iPod/USB and MP3 auxiliary input jacks and iPod connection cable
XM® Satellite Radio & NavTraffic® with trial subscription
Bluetooth® hands-free phone system
Dual automatic temperature control with air quality system
Windshield-wiper deicer, rain-sensing wipers and auto-defogging windshield with humidity sensor
Electrochromic auto-dimming inside rearview mirror with HomeLink® and compass
Acoustic laminated windshield, front and rear side windows
Power tilt-and-slide glass sunroof
60/40 power reclining and heated rear seats
Power rear sunshade and rear side-window sunshades
Luggage net
Premium-grade floor mats
Premium-grade trunk cargo mat
First-aid kit (PIO)


Equus Ultimate adds or replaces:

50/50 split rear seats (four-passenger seating) with reclining function
First-class passenger-side rear seat: leg support and massage system
Cooled rear seats
Rear-seat entertainment system with eight-inch monitor
Thermoelectric rear center console refrigerator
Rear-seat power up/down head restraints with manual tilt
Rear-seat illuminated vanity mirrors
Forward-view cornering camera
Power trunk lid

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    • 1 Second Ago
      • 4 Years Ago
      Hyundai can't even give away the Genesis sedans and they want to try with this monstrosity?

        • 4 Years Ago
        Look what up? Hyundai doesn't break the two out in their sales figures. I'd like to know how you figured this out though.

        Nice try at trolling, you ultimately failed though.
        • 4 Years Ago
        The Genesis sedan is selling very well in my area.

        Don't know how you figure that Hyundai is "giving" them away. I'd be nice to have some facts to back up your claim.
        • 4 Years Ago

        On average every Genesis I have seen for sale has been discounted by about $10,000.
        I honestly can't say they are selling well here in Michigan where I live, but I think they are catching on.
        • 4 Years Ago
        @ Venom

        In Northern VA we aren't getting anywhere NEAR that kind of discount. Dealer stock is always fresh as well. It also explains why I see many Genesis sedans though.

        I'd be weary of that $10,000 discount claim though, that is well below what even the dealer paid for the vehicle.
      • 4 Years Ago
      Wait till 2013 and you will get a used one under 40k now that is a bargain! LOL
      • 4 Years Ago
      A minor point by why is Insane Clown Posse one of the featured bands in that multimedia center demonstration shot? Is it possible that an ICP fan would be the same demographic as a prospective owner of a $58k Hyundai?
        • 4 Years Ago
        Nope, but maybe they'll sell two to ICP - after all, ICP wouldn't know class if it hit them in the behind.
        • 4 Years Ago
        If ICP (and their skeezy fans) saw class, they'd kill it, then dismember it.
      • 4 Years Ago
      Looks pretty bland to me. For that price I'd still rather have a barebones M3.
      • 4 Years Ago
      Great value for money.
      • 4 Years Ago
      One key difference: The Lexus didn't have a Toyota badge on it.
        • 4 Years Ago
        You didn't pull up to a light and have the Corolla owner in the next lane give you a wave.

        You didn't take your car into the dealer to get it fixed and sit next to a 19 year old Celica owner with an Insane Clown Posse T-shirt on.
        • 4 Years Ago
        "Don't hate the player, hate the game" ;-)
        • 4 Years Ago
        @ emperorkoku & spin cycle

        Who gives a crap who is next to you at the dealership??????

        Are you really that much above someone who is buying an Accent or an Elantra that you can't even stand to look at them, or be close to them? Are those people unclean because they can't afford a 7 Series or a S Class?

        If the dealership is nice enough, who cares who is buying whatever vehicle, for whatever reason. Maybe you didn't even bother reading that an Equus owner never even needs to set foot inside of a dealership.

        What absurd comments. Not everyone is as shallow and materialistic as you two.
        • 4 Years Ago
        Well, that comment was an accident, it was meant to be a reply (see above). But let me tack on the end for you:

        When you purchased the Lexus, you didn't have to do it next to the person looking at a Corolla. When you went into work on Monday, you didn't have to say "Toyota" when someone asked you what kind of new car you just bought.
      • 4 Years Ago
      The thing is real luxury is not defined by options like a refrigerator, massage seats or 40 inch plasma in the back seat. These are all things you could toss into any car like a Honda civic, but just by having them in there doesn't make it a real luxury car. The reason an S class or 7 series cost much more is because everything right down to the to the bones of the car ooze state of the art engineering and quality and that's what average consumers don't understand the same way premium buyer does, they just see options. Hyundai uses generation old tech in their cars to artificially inflate the realibility scores so please don't try and tell me that the Hyundai is even anywhere near the same caliber as a BMW or Benz who are constantly pioneering new technologies and using state if the art equipment in thier cars.

      No doubt that Hyundai is making some decent cars nowadays and i dont doubt that the genesis is a tier up from anything they have done before but to go as far as to start comparing yourself to cars that have been doing luxury for years is just downright foolish. It's as if they are gambling that the average consumer doesn't know much about cars an be honest after reading some of these posts in starting to think that was a good bet by hyundai. You have to walk before you run and some people need to realize that Hyundai didn't find some genius way to build and sell a car on par with BMW and Benz for almost half the price. If you believe that there is something wrong with you, If their car costs substantially less it's because it's substantially less car and if they are optioning the car the same as the big boys then they are obviously skipping out on some other major things that go in to building a car and these are likely things that people are not going to look for or inquire about such as; suspension tech, high grade metals/materials, paint process, drive line technology, safety tech/engineering, build process, performance, handling, value retention  and a hell of a lot more. The problem is the avearge consumer 
       Doesn't look at things like that, they look for things like how many cupholders does it come with or features like nav, heated seats bluetooth an so on.  That's why you'll here so many people say that german luxury cars are overpriced, because they don't understand all the engineering, technology and higher quality materials your actually paying for,  you get so much more value in a BMW then you do in the brands like hyundai, but because some people are ignorant to the facts they'll classify it as overpriced and these will be the people that think this Hyundai is better then a Benz or bimmer and actually compare the two. The fact is they are not in the same class and top luxury brands are not the least bit worried about Hyundai contrary to what Hyundai wants you to believe with thier silly commercials and comparisons and real premium buyers are not going to consider the Hyundai either cause they know the true value in the top luxury brands or they're badge whores and want recognition of success and prestige that come with thier car. There is a reason why a BMW emblem speaks of success and quality and though some people would Like to believe it's cause thier over priced but it's actually because they have earned that reputation through decades of making high quality state of the art cars. I think it  says a lot that Hyundai won't even put there company emblem on the front of their so called "luxury cars". 

      If you want to buy the genesis or the eqqus that's fine, you are probably going to get a decent car however first inquire past the long list of "wow" features and find out everything that's actually in the cars because 60k is a lot for a knockoff and you might find that out the hard way when in a year you owe 50k and your cars worth less then 20k. I know I would take a 60k BMW any day before I take Hyundai, at least I  know I'm getting the real deal!
      • 4 Years Ago
      This car is like the automotive equivalent of the McMansion.
        • 4 Years Ago
        No, that was the original QX56
        • 4 Years Ago
        This is the most apt description I've ever read on Autoblog about a car. You're spot on. From the size, to the over-gizmoness, to the market appeal, this has bloated McMercedes written all over it.
        • 4 Years Ago
        Or a steak from Mcdonalds
      • 4 Years Ago
      'But seriously, I don't really see this thing selling. At all.'

      Just like the Genesis, right? It's not really about sales for Hyundai with the Equus but perception, one segment at a time. All the hate trains in the world don't seem to be stopping the Hyundai Express. Outselling Honda and Nissan here in Canada.
        • 4 Years Ago
        Nope, they're just competitively priced (financing and all) compared to domestics and other imports.

        Kinda like what Chrysler did a while back - we're known to jump on value.
        • 4 Years Ago
        What is considered a "domestic" car in the country of Canada. I'm not that familiar with your countries car companies.
      • 4 Years Ago
      This is a very bold move by Hyundai. Lately they've been really good at that like the new Sonata and the Elantra might be something too. This might be a bit of a stretch though as its goingup market . This is the step up from a Genesis which isn't too big, but I really don't see too many of those. Also, when you think of Luxury, you don't think of Hyundai and that might hurt them. Like many of the commentators before, people buy Luxury for brand prestige too.
      Case and point the VW Phaeton, Luxury yes, but who buys a 80k VW? not saying this is gunna flop like that, but it might be a bit similar. Unlike the phaeton there are perspective buyers, question is how much?
      • 4 Years Ago
      @ emporerkoku:

      "I'd feel compelled to park two blocks away and walk to any political fundraiser."

      I can do better than that. I just stay away from political fundraisers period. I have a life.

      When I need to see a roomful of clowns and jokers, I go the circus.
      • 4 Years Ago
      This cars comes fully loaded a Mercedes S class with the same features would cost 50 -70 k more with same equipment plus it comes with 5 years or 60,000 miles of free maintenance you have to pay 2,000 plus for the same thing for Benz S class. it is out of my price range it is a good luxury value. Before you judge look at the standard equipment list for what you get for the money it is a great value in my opinion.
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