• Sep 8, 2010
Mazda Shinari Concept – Click above to watch video after the jump

We're going to go ahead and say it: of all of the companies out there, few demonstrate a command of the concept car quite like Mazda. While most manufacturers seem to be eschewing the concept in favor of thinly-veiled production vehicles, Mazda continues to tantalize the imaginations of onlookers with cars like the Furai. Now, it looks like the company is planning to turn away from its somewhat controversial (read: smiley) Nagare design language in favor of a new theme. Mazda is calling it Kodo, meaning "soul of motion," and if the Shanari Concept is any indication of what we can expect from future models, we're sold.

Mazda has just rolled out a couple of videos that show off the company's new look. The first features a CG Shanari rolling through crowded city streets, tunnels and the rolling tarmac of what we assume to be the Japanese countryside. The second gives us an idea of what a Kodo-fied Mazda3 might look like. Hit the jump for a quick look see.

[Source: Mazda via YouTube]





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    • 1 Second Ago
  • 54 Comments
      • 4 Years Ago
      It looks like we'll be seeing some exciting things coming from Mazda in the future. These concepts look great.
      • 4 Years Ago
      @ Zach Bowman

      You spelled Shinari correctly in the title but incorrectly twice in the body.
        • 4 Years Ago
        LOL, I just noticed that. :)

        It's a hell of a sexy beast. I hope this comes out with a clean diesel option.
      • 4 Years Ago
      Tesla Model S?
      • 4 Years Ago
      If Mazda comes out with a car "Just_Like_that", they'll have a totally new image.
        • 4 Years Ago
        Agreed. This new look is way nicer than the current design philosophy.
        • 4 Years Ago
        This car looks great and best part is it doesn't have a smile grill :=)
        • 4 Years Ago
        I'd find a way to get back into a Mazda if they did this. The Mazda 3 image video I must say the car looks amazing and totally makes you forget the horrible smiley face.
      • 4 Years Ago
      I see infiniti sport sedan based on fx35 front end.
      Shame on you mazda!
        • 4 Years Ago
        yeah the infiniti Essence concept comes to mind with 4 doors

        it's a good looking car, and if this is rwd (doesn't look like it based on teh overhang in hte front) it woudl go right up against the G37

        I did hear the next G will be totally re-styled as compared to the current car and it will draw from the essence concept, but Mazda seems to have gotten that news and did a take on a 4 door Essence itself
      • 4 Years Ago
      That second video could have been about 18 seconds long and I would have gotten the picture...everything after that just looked like some guy got a kick out of playing with lighting effects.

      I really like the new look though!
      • 4 Years Ago
      Though I could pick influences from at least four cars, the Shinari is still damn good looking. But that small car is completely overwrought. I'm not sure why they feel the need to take all the cues from the big car and crank them up to 11 on the small one.
      • 4 Years Ago
      More of that, less smiley face.
      • 4 Years Ago
      With that triangle in the hood, it means its rotary. Looks to kill and an amazing engine.
      • 4 Years Ago
      Anyone else notice how much this new Mazda concept looks like the Fisker Karma? I'm just sayin'...
      • 4 Years Ago
      This would be a great update to Mazda 6.
        • 4 Years Ago
        As I said in the original article on this... would make a nice Mazda 9.
        • 4 Years Ago
        Wow, what a terrific looking concept!

        When will an automaker actually have the guts to take a beautiful concept car like this and actually bring it to market with as few compromises as possible?

        I would SERIOUSLY consider a car like this.

        • 4 Years Ago
        The second vid is more likely the Mazda2. It's way too small to be the 3, and the youtube description mentions this as an idea for the 2 and 3, which means the smaller design would translate to the larger 3.
        • 4 Years Ago
        Maybe the return of the 929 aka, Mazda 9
        • 4 Years Ago
        @Bip, Concepts are almost always dressed up beyond reality. Despite the oversteer demonstrated in the video this particular car is a front engine front wheel drive setup powered by a 4 banger though the platform supports rear and all-wheel drive. What actually comes of this should be interesting to watch regardless. Newly freed from the shackles of Ford there may well be a 9 class sedan on Mazda's horizon. It's got to irk the Mazda folk watching Hyundai bring out these fancy upscale sedans. I look forward to a response.

        Drive train info as stated is courtesy of a car and driver eyewitness http://www.caranddriver.com/news/car/10q3/mazda_shinari_concept_previews_next-gen_mazda_6-auto_shows
        • 4 Years Ago

        TIP: in the last 5 seconds of the first video they show a glimpse of the tachometer >>

        There is NO ROTARY in that concept ! Not with a 7,000 redline marker and beneath that a 6.2L / 100km of fuel mileage rating.

        My RX-8 reds at 9,000rpm and i'm using approx. 3 times that amount of fuel = much closer to 16L / 100km
        • 4 Years Ago
        i never thought Mazda would be this sexy. WOW. I would love to pay 70k for that automobile.
        • 4 Years Ago
        Well it obviously can't be a Mazda 6 because the concept looks RWD, but they'll likely apply mid-model refreshes on all their cars if the Shinari gets adopted as their new corporate look (which seems likely). Which means the smiley-grill could get replaced with a grill similar in shape to the one above, which would be a really nice change.
        • 4 Years Ago
        Don't count on it. This particular model looks to be a jump into a higher market to compete with Lexus, BMW and the like. This looks to be rear wheel drive with a good amount of motivation up front. Perhaps they want to have the same success that Hyundai has been enjoying lately.

        I would say that although this is a concept, it looks a bit more finished, and more able to be brought to production with minimal changes than most concepts. I hope they go for it. Other than the Mazda logo, this looks like it was designed for 007 action.
        • 4 Years Ago
        Yeah, I'm thinking Mazda9 / nee 929, too.

        Of course, if Mazda would just it multi-rotor power, that would be the icing on the cake!
      • 4 Years Ago
      Too many of you guys think too much about "what it looks like"...Essence, Aston...whatever. Complain much? Doesn't sound like ya like it if that's all you got to say anyway (at least that's the tone I'm getting). Me, for one...if I could even afford to put one of these in my garage (wishing they'd make it of course)...I think I'd be willing to give up my dream of a 68 Firebird, or a 79 T/A (who doesn't want to play Smokey & the Bandit with "Frog" in the passenger seat?)...or any number of muscle cars. Shoot, probably even forget about ever owning a GT40 kit...just lock me in the garage with a wet warm towel and I'll see you in the AM when I come out for breakfast.
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