• Aug 26, 2010

2011 Ford Fiesta – Click above for high-res image gallery

The Ford Fiesta launch was supposed to be smooth as glass, but few complex plans go off without a hitch. The first samples of Ford's hot subcompact were stalled due to hazardous weather near the Mexico assembly plant where it's produced. Ford mailed out $50 MasterCard gift certificates to stave off its increasingly impatient order holders, but unfortunately the delays aren't over. The Fiesta had more problems in the last week, but this time Mother Nature had little to do with the delay.

Automotive News
is reporting that a quality problem has further postponed some Fiesta shipments, which means already waiting buyers will have to wait a bit longer. Ford President of the Americas Mark Fields declined to say which part caused the delay, but sources at AN say that a faulty seat lever is the culprit. The Blue Oval claims that the issue is now fixed and production has ramped back up in an effort to meet demand. Ford further says that it is unlikely that any defective parts have made it to customers.

While we're sure that Ford management is less than thrilled with the hiccups in the Fiesta launch, Fields summed up the situation by saying, "The great news is that we have a product that is in really high demand."


Photos copyright ©2010 Drew Phillips / AOL

[Source: Automotive News – sub. req.]


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    • 1 Second Ago
  • 17 Comments
      • 4 Years Ago
      Any customer bitching about a delay because Ford halted production to replace a faulty part needs their head examined. Yes, it is unfortunate that the car was being built with a bad part but would you rather deal with a busted seat lever or a recall?
        • 4 Years Ago
        That's ridiculous. The goal as a company is to make products that work on a schedule, instead of "you'll get it when it's ready".

        I know people who waited months for their 27" iMacs because the yellow screen issue stopped shipment. Did that make it okay for Apple to not be able to make them in the first place?
        People still complain about not being able to get while iPhone 4s. Should they stop because it's for their own good?
        I've been waiting two months for one of those blue lasers from Wicked Lasers. I'm very frustrated with them. I should give them a free pass instead?

        Yes, quality matters. But execution matters too.
        • 4 Years Ago
        @mcheddadi:

        You're probably the same person bitching and suing that said same car is faulty when you bought it. Damned if they do, damned if they don't.
        • 4 Years Ago
        The customer is always right. Even if this is about our new, beloved Ford Fiesta.
        • 4 Years Ago
        that is true! it is better to have the car and its parts work Right then wrong! i would have rather waited for a good running fiesta then a bad one!

        this won't hurt ford though because this is a sweet little looking car and ford also has the new focus, mustang and Taurus and fusion which are all great cars and the new exployer is nice as well. i wish they would get a new edge and the flex , they might as well dump it

        Ford is going to stay the number 1 automaker !
      • 4 Years Ago
      While the ideal would be no delay (with no faulty part), it is better for Ford to rectify the situation before consumers purchase the car. So overall this is a good job from Ford. Not ideal, but good.
        • 4 Years Ago
        Where do I call any of this Ford being 'upfront'? I said while not ideal, it is better they fix the problem before they give the product to the buyer.
        • 4 Years Ago
        How is this an example of Ford being "upfront" when we need to go to "sources" to find out what the problem was? Furthermore, what about the cars they already sold? I know Ford's been on a roll lately, but these "Yay, a mysterious faulty part!" comments are a bit much.
      • 4 Years Ago
      I saw my first one of these a couple of weeks ago on the street and I have to say that pictures don't do it any justice. It is a great looking little car and I bet it's going to be all over the place. Of course, I'm biased, my dad gave me a 1979 Fiesta as my first car that wasn't a hand me down from my mom. I love that little car!
      • 4 Years Ago
      Just saw the new Fiesta for the first time yesterday. It was a sharp-looking blue four door (looks really tall in relation to its width). FYI this was in central Boston.
      • 4 Years Ago
      Prevention is better than cure.
      • 4 Years Ago
      Saw a white one yesterday morning, looked really sharp, kind of like the Subaru hatch but smaller. Love the look of this car.

      Anyone who has purchased this car and is whining about this delay is a fool and clearly doesn't understand the risk of purchasing a first year model vehicle.
      • 4 Years Ago
      I took a look at the car and beyond the price, which is awfully close to the larger and more powerful Focus, came away impressed. I hope they can get the SVT version, or however it might be named, in the coming years for a decent price. It's a sharp little car.
      • 4 Years Ago
      Saw a silver 4 door the other day. For me, the lines of the sedan don't work. I much prefer the hatch. I drove a stick shift hatch last summer at a car show here in California. Nice little car.
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