• May 7, 2010
Third-gen Toyota FCHV-adv – Click above for high-res image gallery

Toyota is undoubtedly known more for its hybrid vehicles than its hydrogen-powered cars, but that could tilt just a little if the company can make good on claims of a production-ready hydrogen sedan for around $50,000. According to Toyota, this price is achievable because costs have dropped tremendously on its fuel-cell technology, about 90 percent in the last five years alone. Toyota even states that its hydrogen sedan, slated for debut in 2015, would be profitable at the price listed above, but we have our doubts about that.

Doubts aside, here's the words of Toyota's managing director of advanced autos, Yoshihiko Masuda:
Our target is, we don't lose money with introduction of the vehicle. Production cost should be covered within the price of the vehicle.
Even if Toyota can be profitable at the $50,000 price, there are still other issues to be concerned with such as the fact that the Nissan Leaf will sell for half that amount and $50k is a heck of a lot of dough to spend on unproven technology. Even Toyota admits it's a little expensive as Masuda added that the hydrogen sedan is similar to a gasoline car but "with some extra cost." Will buyers be willing to foot this extra cost? We don't think so, but we should find out in a few years.



Photos by Sebastian Blanco / Copyright ©2010 Weblogs, Inc.

[Source: Bloomberg]


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    • 1 Second Ago
  • 29 Comments
      • 4 Years Ago
      Hydrogen fuel tech is a non-starter right now, since the leading proponents want to use oil to generate the hydrogen. Not to mention the probable trillions to get fueling stations in enough places.

      And few would spend that kind of money on a Toyota. It would at least have to be a Lexus.
      • 4 Years Ago
      Cool. A $50,000 car you can't drive out of the Los Angeles area. This medicine will go down a lot easier when there is no other alternative (fuel.) Probably not a bad idea to be ready when that day comes, however.
      • 4 Years Ago
      Didn't the Hindenburg use hydrogen? That turned out well ;)
        • 4 Years Ago
        Premature combustion?
        • 4 Years Ago
        You do realise that petrol contains more energy per litre than hydrogen? This means that for the same volume it's more explosive.

        • 4 Years Ago
        Wonder if it will suffer from unintended explosion syndrome.
        • 4 Years Ago
        "And the first Toyota hydrogen vehicle is pulling into the refueling station. Ladies and gentlemen, we are witnesses to tranportation history, the end of the gasoline era as we know it. Here it comes, just about to open the fuel door... Oh my God, ladies and gentlemen, something has gone wrong...Oh the humanity!"
      • 4 Years Ago
      Unfortunately this will be a total waste of time.

      Hydrogen will NEVER (in our lifetime) be a practical alternative to good old gasoline. It all comes down to what it takes to make hydrogen.

      The hydrogen atom has also the STRONGES bond .. so it actually takes MORE energy to break that bond, then the hydrogen gives back. So a dead end road.

      Also .. BY FAR teh best source of hydrogen ... gasoline.

      Hydrogen is known to be a "no go" but has been taken into the political sphere where logic and costs do not corrolate well.
      • 3 Years Ago
      [blocked]
      • 4 Years Ago
      Forget Hydrogen.

      Absolutely pointless to waste money on hydrogen for automotive applications. EVs is where it's at.

      You can make electricity from countless of different sources - including nuclear, wind, and yes, even hydrogen eventually. One of the problems we have now is that we are so heavily dependent on ONE fuel source (no matter how abundant it might have been), why fall for the same mistake again when electricity can be made from countless of ways.

      Hydrogen is a great technology, but for stationary locations.
        • 4 Years Ago
        Except hydrogen is a fallacy. It's not a fuel, it's a transport method. You still need to extract the energy from the hydrogen...and that takes...you guessed it...ENERGY!

        All they're really doing is locking us into another distribution system like gasoline so that it can be trucked around and sold at stations.

        Enough of that. Better battery/EV/hybrid tech is where it's at.
        • 4 Years Ago
        And the fact that it's a finite resource.
        And that it adds to our pollution problem.
        And the fact that most of us are sick and tired of the US being a Police Force for the Exxons of the world to protect their access to this resource by starting $2+ Trillion wars just so they can rake in Billions of dollars worth of profits selling it back to us.

        ... so yeah, BESIDES all that, there's nothing wrong with fossil fuels. None at all.

        /s
        • 4 Years Ago
        Thank you, I love listening to people blab on about how great a $350,000 car is with a range as limited as current gen evs and a source of fuel which is domestically 97% acquired from fossil fuels. hydrogen's the biggest fail boat ever to sail since the edsel.
        • 4 Years Ago
        Electricity is just a transport method, you still need energy to produce it.
        • 4 Years Ago
        You say fossil fuels like its a bad thing.

        The problem with oil isn't that it's a fossil fuel, it's how much of it is controlled by third world thugs like Chavez and Putin
        • 4 Years Ago
        Electric vehicles need overnight charging, hydrogen can be refueled in minutes like a regular car. You can also make hydrogen in a variety of different ways just like electricity, it can serve to abstract away the method used to create it.
      • 4 Years Ago
      Haven't we beaten this horse....

      http://www-formal.stanford.edu/jmc/progress/hydrogen.html

      As I told a friend, I'm not comfortable with 3000 psi hydrogen tanks that are suffering from hydrogen imbrittlement (search API 579 Part 7) sitting under people that don't even check their tire pressure.
        • 4 Years Ago
        You know gasoline explodes, too, right?
      • 4 Years Ago
      They're aiming for $50k now, which means it'll cost $70k when it comes out.
        • 4 Years Ago
        lol, try $100,000. $50k with the cost of production INCLUDED? $50k MSRP on a car that currently costs around $350,000 NOT INCLUDING anything else, just the pure cost to build? So they're thinking say worst case $40k for them to build with $10k profit? because they'll need to cover everything? Not a chance in hell, especially when they're not holding the room temperature fuel cell tech
        • 4 Years Ago
        They can just the Japanese Government to foot the bill for development again and it'll be cheaper then any other car company can produce it.
      • 4 Years Ago
      Wow 50k for a car that i cant drive because I can't find fuel for it. Sign me up!
      • 4 Years Ago
      BWAHAHAHAHAHAHAHAHAHA

      *breath*

      BWAHAHAHAHAHAHA

      ohhhh kkkkkk.
      • 4 Years Ago
      What tech is this?

      I hadn't heard what Toyota was doing with hydrogen... So this would be an actual fuel cell vehicle like the Clarity? Or would it be a Ford / BMW style hydrogen burning ICE?

      There actually gonna be any infrastructure for this anywhere by 2015?
        • 4 Years Ago
        FCV. 2 Electric motors, Fuel Cell, and a battery.
        • 4 Years Ago
        Back in 2006 when they were launching the 2007 Sequoia they mentioned they were making a hydrogen-fueled crossover.
      • 4 Years Ago
      I HOPE THE BREAKS WORK!!!!!!!!!!!!!!
        • 4 Years Ago
        I HOPE YOU GET A BRAIN !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
        • 4 Years Ago
        HOPE YOU LEARN HOW TO SPELL BRAKES!!!!!!
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