• Apr 5, 2010
Nissan Sentra SE-R writ small – Click above to see the video after the jump

If you're like us, chances are you spend just as much time drooling over the latest automotive toys as you do the real deal. Nissan has embraced its inner child with a new spot for the 2010 Sentra SE-R, filming the entire commercial in 1/10th scale with the help of a fleet of radio-controlled vehicles. There's even a R/C helicopter in on the action.

As the story goes, this ad was worked up by TBWA\Toronto for Nissan Canada, and the crew has been kind enough to provide the world with a "making of" video, too. Us? We're just happy to see Nissan spend some money promoting the SE-R at all. Now, if you'll excuse us, we'll be in the parking lot perfecting our R/C drifts. Hop the jump for a look at the full spot, and don't forget to catch the behind-the-scenes video, too. Hat tip to Lindsey!

[Source: Nissan Canada via YouTube]





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    • 1 Second Ago
  • 40 Comments
      Milton Espada
      • 3 Years Ago
      where i can find that body?
      • 4 Years Ago
      This would make for a great commercial if done with the current 370Z (remeber GI-Joe/Barbie 300ZX) or reserved for the "if its ever coming" Silvia-sucessor.
      • 4 Years Ago
      Shame you can't spin the rear wheels on the real thing.
        • 4 Years Ago
        And maybe they could actually offer it with a manual transmission.
        • 4 Years Ago
        There are FF RC cars, but people don't drive them because they're just not as much fun to drive as the 4WD cars with the mid-rear engines.

        Funny how RC mirrors reality, eh?
        • 4 Years Ago
        My thoughts exactly. You can drift a fwd car? They should have ponied up for a fwd r.c. car to accurately represent their vehicle.
      • 4 Years Ago
      would have been cooler if it looked more realistic and had more creative driving scenes...atleast get those wheels tucked in so it looks stock.

      • 4 Years Ago
      TMFT: Too Much Free Time
      • 4 Years Ago
      i liked the gtr camera car lol
      • 4 Years Ago
      i love rc cars.
      • 4 Years Ago
      Neat commercial. This Sentra SE-R looks like a Cadillac STS in the front.
      • 4 Years Ago
      How long until I can buy one of these at a hobby store?
        • 4 Years Ago
        you can - it's the HPI Sprint 2, there's drift and street versions :)
      • 4 Years Ago
      Sweet! Cool Idea! Very nicely done!!!
      • 4 Years Ago
      Wish the actual car was as cool as this commercial.
        • 4 Years Ago
        That's what i thought, false advertising. LOL

        But that was very entertaining to watch and loved the music.
      • 4 Years Ago
      What, they couldn't find a FWD R/C car?
        • 4 Years Ago
        They could. Just that FF RC cars suck to drive.
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