• Feb 15, 2010
2011 Buick Regal – Click above for high-res image gallery

General Motors of Canada has confirmed that production of the 2011 Buick Regal will kick off at its Oshawa assembly plant in the first quarter of 2011. That move has been assumed long before the Regal was even confirmed as an addition to the North American product lineup when a GM-CAW document listed production of a mid-size sedan to be added to the plant.

General Motors will bring back up to 700 laid off workers to staff a second shift on the flexible manufacturing line at the plant east of Toronto. The front-wheel drive Regal will be built on the same assembly line as the hot-selling Camaro. About the same time as Camaro production begins, GM will also add production of the new Camaro convertible. Initial supplies of the Regal will be coming from the Opel plant in Russelsheim, Germany when it goes on sale this summer.



[Source: General Motors ]

PRESS RELEASE

Oshawa Car Assembly Plant to Add Second Shift to Support Buick Regal Production

o Up to 700 employees expected to return to the Oshawa flex line
o North American Buick Regal production to begin in Q1 of 2011

TORONTO, ON, February 11, 2010 – Plans to add a second shift to the Oshawa Car Assembly Plant's state-of-the-art flexible manufacturing line were announced today by General Motors of Canada at the Canadian International Auto Show in Toronto. The shift will begin in the fourth quarter of 2010 in preparation for the North American production of the Buick Regal, which is slated to commence in the first quarter of 2011.

"We're really excited to be adding production of the all-new Buick Regal alongside the hot-selling Chevrolet Camaro at the Oshawa Car Assembly Plant," said Marc Comeau, GM of Canada's vice-president of sales, service and marketing. "With the plant's longstanding reputation for quality, and the Regal's award-winning European roots, customers are in for a top quality ride, unlike anything they've seen from Buick before."

The new 2011 Regal is a midsize sport sedan based on the award-winning Opel Insignia – the 2009 "European Car of the Year" – and it brings all of Insignia's award-winning design, technology and European-inspired performance capabilities to the North American market.

The addition of the second shift to support Buick Regal production is expected to return up to 700 employees to the Oshawa Car Plant and is the latest in a string of positive news for GM manufacturing in Canada, including:

* Oshawa Car Plant running Saturday overtime since June 2009 to keep up with demand for the Chevrolet Camaro
* Production of the Camaro Convertible will begin in Oshawa in Q1 2011
* The recent addition of a 3rd shift, plus steady scheduled overtime at CAMI Automotive, plus an additional investment of $C96 million to add a further 50,000 units of annual capacity to keep up with strong demand for the all-new Chevrolet Equinox and GMC Terrain
* The recent $200m investment in the high feature V6 engine to increase capacity in St. Catharines and to implement Spark Ignition, Direct Injection technology
* The announcement of a planned additional module of the new 6-speed front wheel drive transmission to be built at St. Catharines

The new Buick Regal joins the Chevrolet Equinox and the GMC Terrain as the third new vehicle in the production commitment that was part of the agreement with the Canadian and Ontario Governments.

About General Motors of Canada

General Motors of Canada (GMCL) is headquartered in Oshawa, Ontario and employs 9,000 people nationwide. GM of Canada manufactures vehicles and powertrains, and markets the full range of Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest dealer network


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  • 30 Comments
      • 4 Years Ago
      Years ago, Buick's ad campaign slogan was "Wouldn't you really rather have a Buick?" and I remember, at the time, saying to myself 'No...' If GM is going to turn Buick's image around and make it a desirable car to shoppers in their twenties and thirties, then they've really got a challenge on their hands(!). It's not an attractive brand and the name doesn't carry the image that its completition has. Buick still = senior citizen. Good luck GM. Basing the Regal on the Opel could work if you re-invented Buick's image. But remember, you tried it once before (GNX) when you made a real super-car out of a Buick which is still an sought-after collector's vehicle. It will cost you more than you'll make in sales, but it's the only hope for the Buick brand(!).
        • 4 Years Ago
        Dr. Greenthumb(!)... Buick...BUICK...refined? Compared to what, Buicks of the last two decades? Sure, I'll grant you that based on that comparison. But have you been anywhere near a Lexus lately? Obviously not! Buick isn't even in the same league.
        • 4 Years Ago
        Mike Lee: This is a rather idiotic assessment. Buick is already doing much better than they were just three years ago, and they've only added two models (Lacrosse Enclave) thus far. With more models on the way. Toyota just handed every entrant in this market segment a GIFT. They will all benefit.

        Buick doesn't need a supercar to compete with Acura, Lexus, Volvo, Saab etc., Wasn't the Azera supposed thump the 5 Series, CTS, A6 and Infinitis? Piece of crap was left floundering, doing Avalon like numbers. Sonata will do fine with the folks upgrading from Sentras, Corollas, Galants etc. Buick will do fine with folks who understands what a more refined car is.
        • 4 Years Ago
        Oddly, my friends just bought an Enclave, and they're in their late 30s. They needed a 3-row family hauler, and they were surprised to find that Buick met their needs best.

        Imagine that!
      • 4 Years Ago
      Needs portholes. Like the GS concept.
      • 4 Years Ago
      I own a Sonata myself joseph chung but I got to be honest I think this buick is pretty kool looking, it not sexy looking like the new sonata but this buick cleans up good :) ...My problem is not the looks or finish , it the place it made...NOT IN THE USA! GM Got my tax money and GM should be forced to keep all its jobs here only in the usa...if my tax money was good enough for them then my brothers and sisters withouot jobs are good enough 4 gm...I know the UAW has stuff messed up with their prices but where this car is made is under the uaw any ways ...GM If Hyundai can employe us workers for the new hot sonata and nice santa fe then you beter employe all in the usa 4 ur products...Sorry if your a samerican auto company that got our taz money then you need to keep ur azz in bed with us only in the usa

      BTW " TOYOTA YOU SUCK"
        • 4 Years Ago
        The Canadian Government helped pay for the GM bankruptcy and now own a piece of the company. So I believe it is only fair that some products get build in Canada too.
        • 4 Years Ago
        You do realize that GM got Canada's tax money and that their governments are current stakeholders, right?

        You do realize that the Canadian Auto Workers own part of GM, too?

        Oh wait...no...if you did, you wouldn't have made that moronic "got my tax money" statement.
        • 4 Years Ago
        caddy-v:

        A Sebring is an upgrade to the Sonata? You've got to be kidding me. Which planet are you living on?

        By the way, the Sonata hardly queen of fleet. The Avenger is, last I checked. The Sonata is about mid pack in terms of fleet distribution %.

        You are blind if you don't see how much better the new Sonata is. The Regal is great as well, but let's not make it as if the Regal is somehow the second coming to Christ. And, by way of your post, it seems you haven't driven either.
        • 4 Years Ago
        Oh Puleeze. The Sonata is the queen of the rental fleet. Better that half the cars in the Budget yard down the street from my shop are Sonata's and Kia's as are most of the rental fleets coast to coast. In my fun and business travels I've rented plenty of cars including the Sonata, and I'd rather spend the extra money on anything other than a noisy cheap tin can Sonata. A Sebring is an upgrade.
        Saying a Sonata is a better buy than the Regal only demonstrates your complete lack of knowledge of cars beyond your love of Hyundai. Take the blinders off.
      • 4 Years Ago
      What are they doing with the GS concept?
      • 4 Years Ago
      why would anybody buy a Regal over Sonata? Am I missing something here? does buick badge worth paying 7 grand more?

      last time i checked, Sonata spanks Buick in every categories. It's bigger, lighter, more power, more torque, better fuel economy, better warranty and etc. does this thing drives like 3 series or what?

        • 4 Years Ago
        "Bloke, I have actually driven both cars. The Sonata is hardly "boat-like" (not even the outgoing Sonata generation handled like a boat), and no, the Regal/Insignia doesn't handle like a 3er (which is perfectly fine, because I don't believe the customer base of Buick wants to drive car like the 3 Series).

        In my opinion, the two are fairly even in terms of driving dynamics."


        The Insignia doesn't handle like a 3-series - it isn't a rear driver - but its driving dynamics are far superior to the Sonata. If you try and throw a Sonata around twisty uneven English country lanes or indeed any European back road in the same way as you can an Insignia, you'll soon see what I mean. There's many a reason the Sonata was as common as rocking horse excrement in Europe ... and the upcoming i40 replacement, while very attractive, may suffer a similar fate if improvements aren't made to its chuckability.

        I dare say your idea of "boat-like" and mine are worlds apart.


        • 4 Years Ago
        http://blogs.insideline.com/straightline/2009/12/2011-buick-regal-vs-2011-hyundai-sonata-we-compare-the-specs.html

        buick vs. sonata

        2011 Buick Regal 2011 Hyundai Sonata

        Drive Type: Front-wheel drive

        Engine Type: Normally aspirated, direct-injected inline-4

        Displacement (liters/cc/cu-in): 2.4/2384 /145 2.4/2,359/144

        Redline (rpm): 7,000 ?

        Horsepower (hp @ rpm): 182 @ 6,700 198 @ 6,300 (190 hp PZEV)

        Torque (lb-ft @ rpm): 172 @ 4,900 184 @ 4,250

        Transmissions: 6AT 6MT, 6AT

        Estimated Fuel Economy: 20/30 24/35 (6MT), 22/35 (6AT)




        and don't judge sonata's design by picture. Please go take a look at it in person. It's the best looker in its class. the front grill doesn't look that big at all. in person it doesn't have the melted 'look'. It's far better than camry and accord in terms of design.

        • 4 Years Ago
        Toni

        No, I don't work for hyundai. spec by spec, this is not an impressive car. even if the handling is the world class, i still can't justify premium price tag over sonata. I'm sure this will handle better than bigger sonata which isn't tuned for sporty zoom zoom buyers. i have just test driven sonata and it's the best in its class. it soundedly beats fusion, malibu, camry and accord IMO. so even if Regal is better than sonata in terms of driving dynamics, it's not that much better.

        and size wise, it's not that much smaller than sonata. this is a midsize sedan.
        • 4 Years Ago
        ToniCipriani:

        Actually, the exterior dimensions for the Sonata and the Regal are almost identical. Edmunds even had a side by side comparo of the specs.

        • 4 Years Ago
        Sonata vs. Regal

        Mid-size vs. Premium compact

        Apples to oranges

        Do you work for Hyundai?
        • 4 Years Ago
        Bloke, I guess we'd have to agree to disagree. I don't see how Regal's driving dynamics is superior to that of the new Sonata.

        By the way, the new Sonata is NOT the replacement of the i40. I have with good source the upcoming iFlow concept (scheduled to be shown in Geneva next month) will preview the next i40 for the European market.
        • 4 Years Ago
        I'm guessing you haven't driven an Insignia - the driving dynamics of which are in a different league from the boat-like Sonata.
        • 4 Years Ago
        "don't comment on sonata's driving dynamics because you haven't even driven the car yet! a boat? lol. it's far away from a boat. it handles much better than previous sonata for sure. i think the handling of GLS was on par with any accord IMO. not the best, but definitely above average. I heard SE will have better handling. I will test drive that whenever my local dealer has one.

        anyway, buick buyers won't care about handling."


        I drove an '11 Sonata last weekend in Akron, a Limited model sans satnav stickered at $26.2K. It'll reach Europe as the i40. Impressive car, especially the build quality, but very much a pastiche of the CLS and still fields large and unwielding compared the sheer taughtness of the Insignia and especially the Mondeo. The push-button starter was a nice touch, although pressing the thing three times to get the main guages to light up was irritating. Probably the biggest bugbear for the Sonata in the States will be depreciation - the previous generation was worth only $12-$13K after a couple of years in base form, with upmarket versions worth only a grand or two more. There's no reason to suggest the new model won't suffer the same fate. As for Buick drivers - if they don't car about handling the Insignia's Americanisation will no doubt be as much of a success as other recent federalised Opels before it. And touting the car with a 6-speed 'box will be pointless.

        • 4 Years Ago
        Bloke

        don't comment on sonata's driving dynamics because you haven't even driven the car yet! a boat? lol. it's far away from a boat. it handles much better than previous sonata for sure. i think the handling of GLS was on par with any accord IMO. not the best, but definitely above average. I heard SE will have better handling. I will test drive that whenever my local dealer has one.

        anyway, buick buyers won't care about handling.
        • 4 Years Ago
        No, my fighting friends, the answer is Mazda 6.
        • 4 Years Ago
        "Bloke, I guess we'd have to agree to disagree. I don't see how Regal's driving dynamics is superior to that of the new Sonata.

        By the way, the new Sonata is NOT the replacement of the i40. I have with good source the upcoming iFlow concept (scheduled to be shown in Geneva next month) will preview the next i40 for the European market."

        In December, the press coverage categorically stated the new Sonata would arrive in Europe as the i40. Granted, you don't believe everything in the press, but all the hallmarks were there. This past week, there's been press speculation that the i40 would be based on the smaller, Mondeo/Insignia sized iFlow concept. This begs the question that for the European market - where driving dynamics are largely key in determining a model's success or not - why bother if the Sonata fits the bill?


        • 4 Years Ago
        Why would anyone buy an Accord EX-L over a Sonata?

        joseph, you're blowing the price difference between these two cars way, way, way out of proportion.

        The Regal CXL starts at $26,995 and it gets a host of features standard. Comparably equipped, the 2011 Sonata Limited starts at $26,015.

        A $980 difference. Whoop-dee-do.
        • 4 Years Ago
        Bloke, I have actually driven both cars. The Sonata is hardly "boat-like" (not even the outgoing Sonata generation handled like a boat), and no, the Regal/Insignia doesn't handle like a 3er (which is perfectly fine, because I don't believe the customer base of Buick wants to drive car like the 3 Series).

        In my opinion, the two are fairly even in terms of driving dynamics.
        • 4 Years Ago
        This argument is beat. This has already been discussed but the buick can hold it's own as a premium offering with yes better ride dynamics for starters.
        • 4 Years Ago
        I'd buy a current Buick Regal / LaCrosse / Enclave over any Hyundai any day.

        Raw numbers don't tell the whole story, but if you think they do, why would anybody ever buy a BMW over a Toyota?

        Plus, Hyundai styling is goofy.
      • 4 Years Ago
      I think the Regal is more upmarket than the Sonata.
        • 4 Years Ago
        Well, if all you've ever driven is Kia, Chrylser corp, decontented Toyota, and other craptastic cars, then knowing that either car is a step up might be awesome.

        OTOH, if you've driven a nice car, then yeah, the Buick is easily upmarket compared to the Sonata.

        I think it'll be amusing to see where the Koreans finds themselves in 3 years after the rental fleets start dumping their stripper beaters on the market. If you think Korean cars depreciate like crazy now, you've got another thing coming...
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