• Jan 11, 2010
Chevrolet Aveo RS Concept – Click above for high-res image gallery

We lost track of the number of times the Chevrolet Aveo RS concept was dubbed a "euro hot hatch" during The Bowtie brand's press conference, and judging by the number of times the word "tuner" was used, Chevy's desperate to rebrand its econobox.

The other reoccurring word: "Concept." This isn't the next Aveo – at least not yet. We expect a more pedestrian, near production version of the RS to be unveiled in the very near future (Geneva?), guaranteed to ditch its lighted brake cooling ducts, 19-inch wheels, slotted rotors and center-mounted dual exhausts. Even the C-pillar's awkwardly integrated door handles aren't likely to make it to production, but we hope the black-on-black interior, contrasting blue stitching and "motorcycle-inspired" dash all get the green light.

The drivetrain is destined to carry over unchanged, with the Cruze's turbocharged 1.4-liter four cylinder sending 138 horsepower and 148 pound-feet of torque to a six-speed manual transmission. All of this will surely improve the breed, but it leaves us wondering something...

Jim Campbell, Chevy's general manager, announced that production of the Chevrolet Spark for the U.S. will begin late next year. With the Spark supposedly on the way, how does GM plan to market two economical runabouts in a market that's remained luke warm to the original Aveo? We'll find out next year.




Live photos by Drew Phillips / Copyright ©2010 Weblogs, Inc.



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    • 1 Second Ago
  • 64 Comments
      • 4 Years Ago
      This looks good! I like the low slung look of the front and I wonder where they are going to build the Aveo RS, when it comes into production? I hope that GM uses their ecotech technology and that the quality is much better than the current Aveo, I had one for a rental and lets say it felt cheap inside and to drive. This one looks promising!
      • 5 Years Ago
      They named it the RS?????? Please. When I think RS I think of the euro focus. I dont want to think of a chevy that will pale in comparison. BOOO GM get your own modified names. You already took My SVT focus' name away with your stupid concept. (the SVT Focus was meant to be called the SVT Perona until GM stole the name and put it with on of their concepts)
        • 5 Years Ago
        GM used the RS name in the Camaro in the 1960s. GM didn't steal anything.
        • 5 Years Ago
        its a small "euro" hatchback... the Focus RS is also a small euro hatchback...
        thats pretty similar. Why not call it the SS like they did the cobalt?
      • 5 Years Ago
      They should name it something else. What about calling it the Chevette?
      • 5 Years Ago
      A small car with reasonably sized headlights, be still my beating heart.
        • 5 Years Ago
        By the time the GM bean counters have their way with this car it will be just like all the rest that have come before it. Citation X-11, Malibu Maxx SS just to name a couple od wannabees.
        • 5 Years Ago
        Consider me unconvinced about the Scirocco, the only similarities are vaguely similar headlight cluster shape. Not even close to being a ripoff in my opinion
      • 5 Years Ago
      the euro civic hatch has the same door handles. they have been done before and are completely feasible
      • 5 Years Ago
      I can't believe that I like this as much as I do!
      I would be VERY interested in this car, if it looked this good on the road.
      And that's saying a lot for me, Chevy doesn't usually catch my attention other than the Corvette of course, and a bit with the new Malibu.
      I think GM is finding itself again.
      • 5 Years Ago
      Okay, it looks good (wish for a few more inches in the "trunk area", but for that black interior. Why does one want black? It's hot in the summer and it shows every bit of dust, AND it's difficult to find something that has been dropped.

      Had to purchase a car last year. I must have a hatchback. The only cars in my area had black interiors. ugh. I knew before; never again
      Andy
        • 5 Years Ago
        Well opinion vs truth is, as you say, the question. Black being associated with sports was something else, and served a purpose in the early 50's. Black seems to me to suggest closure or enclosure--not sophistication (but that too is wrong--that was in the late 80's?)....

        My preference isn't opinion and I do remember the sensation of the first Honda Accords being all grey.

        Oh me, guess I should yield to the masses!

        Andy
        • 5 Years Ago
        trying to reply to mslamanna....how to do, or have I already done so?
      • 5 Years Ago
      I love this concept, but the Aveo name is holding it back and should be renamed when produced, imo. It might be just me, but the cheap "Aveoness" of the previous models left a funky aftertaste.
        • 5 Years Ago
        yeah, but what's worse is bringing back the fiesta nameplate. Lol.
      • 5 Years Ago
      it's nice
      • 4 Years Ago
      My 2009 Aveo 5 LT has a rear seat foot warmer option, not mentioned in any literature. The exhaust heats up the floor board to an unconfortable level. The dealer claims this is "normal". Also in the same area, the parking brake cables are exposed and will collect heated dust and moisture, leading to a park brake failure. This also has been deemed as "normal". When I said I was not "thrilled" with the car, I was told that my dealer, JN Chevrolet, Honolulu, did NOT participate in the guarente program. I believe this is going to be a recall in the future.
      • 5 Years Ago
      I'd totally buy this car...
      • 5 Years Ago
      I think it's fairly obvious how the Aveo & Spark will fit in the range. This concept basically looks ready to go, and it is pretty impressive. If the quality and spec is right it'll go head-to-head with the Fiesta which starts over $13k and pushes on to over $20k with all the goodies. There is no way that GM could charge more the Spark than $13k, as it'll undoubtedly be less-powerful, less sporty, and not as well-built. The Spark will probably start under $10k for a stripper model, and run up to the high-$12ks for a top-spec model.
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