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2010 Kia Forte Koup – Click above for high-res image gallery

As General Motors' Saturn brand ushers its owners toward orphan-make status, at least one company is swooping in to pick at the bones of its carcass. Kia has been doing well lately, unlike nearly everyone else, its sales actually grew this year. The brand has been adding dealers by picking up ex-Saturn stores and looks to continue building market share in the East, as well as in selected large cities on the West Coast. Kia's VP of sales, Tom Loveless tells Automotive News there has been no concerted plan to go after Saturn dealers, they just happen to be in the markets Kia wants to expand into, and that some ex-Hummer and Chrysler dealers have joined, as well.

More interesting than tales of dealer signage changes is what may be coming product-wise. The Soul and Forte have been getting attention, and more new stuff is on the way as the 2011 Sorento drops in January. The Optima and Sportage both get the re-do treatment for 2011, and a hybrid lands in 2012. To counter the geek-chic of battery power, word is the sharp-looking Forte Koup might get an iron lung hung off its engine, making it the brand's first turbocharged car. Loveless seems open to the idea, calling it "a natural extension, if it makes financial sense." Word.



[Source: Automotive News - Sub. Req.]


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  • 33 Comments
      • 5 Years Ago
      Kia and Hyundai are kickin arse and taking names. Ive owned an 04 Elantra and an 05 Sante Fe and they were great cars. Their new fluidic sculpture styling is awesome. I wanna work for them!
      • 5 Years Ago
      Honda must take styling lessons from Kia.
        • 5 Years Ago
        That's the dumbest thing I've heard all day (it's still early though, I am hopeful Glock will emerge from his hole), seeing as the Civic with this styling has been out since 2005.
        • 5 Years Ago
        Yeah and I don't know how you got voted down for calling him out on that.
        • 5 Years Ago
        It looks like the Civic from the front. Fortunately, it doesn't copy the rest of the Civic's jelly bean shape.
      • 5 Years Ago
      That would be interesting.

      If it were to get an AWD system, and a turbo... it might give Subaru just a bit of a run for it's money... Subaru's longitudinal AWD and boxer engine design is better than transverse inline, but subaru's styling isn't better than this car's simple and subtle design.

      Actually, I would go a bit more subtle even yet, and swap the fenders and front bumper cover from the sedan... with the simpler front fender arches, and the simpler, less aggressive bumper cover.

      Unless Subaru's half of the FT-86 project comes out looking and smelling like a rose, figuratively speaking... If Kia is thinking 'turbo', Subaru had better step to the plate, and defend their standing in the sport compact market with an attractive coupe.
        • 5 Years Ago
        I've been cross shopping the Forte and the Impreza and as much as I want to buy the Impreza I can't convince myself to do it. The AWD would be amazing in the shit weather I deal with 4 months of the year, but the interior is cheap and chintzy, and that awkward styling with the latest generation...blech.

        Kia dropping a turbo 2.0 or 2.4 liter into the Forte, or even the 2.4 DI from the next Sonata, coupled with a Haldex AWD or something similar for a similar price point to the Impreza would be a no-brainer.
      • 5 Years Ago
      Turbo motor would be great for this little car.

      So far, it's the best looking 2-door economy car (minus the Mini Cooper S).

      AWD would make this perfect, but don't count on it.

      If the turbo can get this up to say...220 HP, it'd give the GTI a run IMHO.
      • 5 Years Ago
      Thought this was a Civic until I read the title of the article.
      • 5 Years Ago
      i think i see accord coupe in the shape, and evo in the grill.
      • 5 Years Ago
      Sweet! I'm gonna have to keep an eye on this one.
      • 5 Years Ago
      Me too. That way people will stop saying "It's just a Civic copy!" Civics don't come with Turbos.
        • 5 Years Ago
        People are saying that because the design really does look like a current gen civic minus the ugly.
        • 5 Years Ago
        When the first pics appeared, it definitely looked like the Civic, but with this bumper etc, it's taken on a more distinct look, and much better looking to boot.
        • 5 Years Ago
        Even if it had a turbo I would rather have the Civic Coupe, or even the Genesis Coupe for that matter, over this. I'll probably be voted down for this, while the arse of this car is nice, I don't care for the front end nor the interior styling.

        That said, this car is probably not aimed at the Genesis Coupe market... not exactly sure about that.
      • 5 Years Ago
      i saw this car at SF auto show and it looked great, I was impressed by the lines and the back end was cool. Good Job KIA. Three words i thought i would never say. If it came with a turbo, and a few grand cheaper than the Genesis 2.0 T i might consider it and it would be easy to mod. Just find a MFG that makes ECU Flashes and bam 20+ more HP and 50+more torque, ie. APR flash for VW's.
      • 5 Years Ago
      bought one a month ago and I can't get enough of it
      they're so new that I haven't seen another one on the road yet
      my Koup SX came standard but it already has EVERYTHING for a very good price
      for those who made the comparison, put a Civic and a Koup next to each other and you will reconsider what you said and admit that the Koup comes on the top
      The competition better be ready ,Kia has a new design director Peter Schreyer . He has worked at Audi for more than 25 years, and created the original Audi TT.
      Look out
      • 5 Years Ago
      This is a really interesting looking little car. It's got a lot of style, it's got a fair amount of power, it's comfortable..it's basically everything you could ask for in an entry-level sporty coupe. Now there's a turbo coming? Kia is definitely no longer the laughingstock they used to be.
      • 5 Years Ago
      Loveless????? lol-.-that's a really bad name.
      Kia vs Saturn, Kia is growing, Saturn is dead. One goes up, one goes down, it's that easy.
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