First Drive: 2010 Suzuki Kizashi drives brand out of basement, into fast lane
2010 Suzuki Kizashi – Click above for high-res image gallery
Shut your eyes and say the word "Suzuki" out loud. Unless you're a moto-head or one of those rare Geo Metro fanatics (they exist, trust us), the image that springs to mind isn't very nice. Odds are that the car your subconscious conjures is tiny, cheap and bizarre. It's probably named something forgettable like "Aerio" or totally inaccurate (and forgettable) like "Esteem." Forgettable cars tend to attract forgettable customers. Don't believe us? Suzuki referred to their recent crop of owners as "subprime." Ouch. But, with that pain comes some truth. And in an industry long known for complete and total self delusion, Suzuki's admission was cathartic across both sides of the automaker/auto journo aisle.
The Kizashi drives better than basically everything in its class.
But what would cause Suzuki to be so blunt? A number of factors, as it turns out. For one thing, "subprime" is so 2008. Meaning that relying on folks with poor credit to snap up your cars because they're so cheap just ain't good business these days. Nor is outsourcing big, potentially huge moneymakers like seven-passenger SUVs to General Motors. There's nothing inherently wrong with the XL7 other than the fact that it's based on the Theta platform, just like the (defunct) Pontiac Torrent and Saturn Vue. Smartly, Suzuki has indefinitely suspended XL7 production. More importantly, rather than not making bad cars, Suzuki might just be in the middle of a product renaissance.Those familiar with the plucky little SX4 are well aware that it's a great driving, high content, practical hatch that's incredibly inexpensive (name another car featuring all-wheel drive and navigation for under $18,000). But you may not know the SX4 is half-Fiat, penned by none other than Giugiaro and half-designed by the Italian giant. So what Suzuki needs to really pull off a rebirth (or at least the early stages of a rebirth) is a fully 100% Suzuki-designed car that's not just "good enough," but "better than." And according to Suzuki, the all new 2010 Kizashi is indeed such a vehicle. But is it?
Gallery: First Drive: 2010 Suzuki Kizashi
Photos copyright ©2009 Jonny Lieberman / Weblogs, Inc.
Tough to tell from the outside. While worlds better looking than all other U.S.-bound Suzuki vehicles (save the five-door SX4), the Kizashi is too derivative. Viewed head on, the hood looks lifted from a Chrysler PT Cruiser, the face is pure goatee-Volkswagen and the headlights appear to be Chrysler Sebring-y. None of the elements are particularly bad looking, but they aren't boat-floating either. Still, from certain angles, the Kizashi's grille is pretty assertive – just don't stare too hard for too long.

The side view is (again) middle-of-the-road and simply not novel, with the C-pillars coming from the Chevy Malibu and the long nose, short deck looking quite Mitsubishi Lancer-ish, if not outright Sebring. But it's not bad. The little trunk lid (don't be fooled, the trunk itself is big) is all Bangled up and again, neither bad nor good. The best part of the whole package is, without question, the well integrated twin chrome pipes. But don't look too close, as they're actually just exhaust surrounds (i.e. not actually connected to anything save the rear bumper). Size-wise, the Kizashi is shorter than the competition Suzuki thinks it'll being going up against – it's closer in length to a Jetta than a Passat. However, and we can only blame clever packaging here, the interior has enough room for four big adults, with a surprising amount of rear seat legroom. Go figure.
Inside, the Kizashi is pretty impressive – for a Suzuki. Meaning that yes, we've seen better, but we've seen much worse, too (again, see Sebring). For one thing, compared to the SX4, the Kizashi's cabin is modern and almost sophisticated. We can't say anything good about the tacky plastic plastered all over the dash, but the door inserts are soft and feel good against your skin. The steering wheel is compact, thick and firm – a great combo if you're into spirited driving. The center stack is elegant yet functional, almost like a cross between a Volvo and a Honda. The cloth seats in our test car were pretty enveloping, especially for a midsize family sedan – the three memory position driver's seat more so than the passenger's. And while the music Suzuki provided on our press trip was pretty damn awful, the 425-watt Rockford Fosgate stereo kicks and thumps with the best of 'em – no distortion to be had.




We elected to check out the six-speed manual Kizashi, but before we move on, your other transmission choice is a CVT with paddle shifters, providing six fake gears. You can get the CVT in front-wheel drive or all-wheel drive, but the 6MT only comes with FWD. Before you start bunching your panties, let's talk weight. The FWD 6MT Kizashi weighs in at a light 3,241 pounds. Add one hundred pounds for the CVT, and another one hundred pounds for the CVT with AWD. Not only that, but the clutch is Honda-light/easy to use. The shifter's okay, though a bit long to throw and a tad too sloppy. Still, it's world's more enjoyable than the CVT, thank you very much. We should note that the CVT with its endless gearing gets better mileage than the 6MT. 31 mpg highway vs. 29 mpg for the 6MT. City driving will net you around 23 mpg with the CVT, 20 mpg with the manual.
Under the hood is a 2.4-liter DOHC inline-four that stumps up 185 horsepower and 170 pound-feet of torque – though if you opt for the CVT transmission you only get 180 hp – yet another reason to row your own. Belying the power rating is the motor's readiness to rev. Redline is indicated at 6,500 RPM and fuel cutoff happens at about 6,750, but getting up into those lofty revs takes no time whatsoever. The motor just roars when you clobber the pedal. Compared to other four-cylinder engines in its class, the Kizashi's motor is straight-up stout. In a Nissan Altima you get 175 hp (though 180 lb-ft of torque). A Toyota Camry gives you 169 hp and 167 lb-ft of torque, though you can get a version of its 2.5-liter inline-four with 179 hp and 171 lb-ft of twist. Base Honda Accord? 177 horses and 161 torques. And just for giggles, Sebring? 177 hp and 166 lb-ft. Now, of course, all of those (larger) cars are available with a more powerful V6, and right now, the Kizashi isn't. And to that we say good.


That's right, good. Why? First off, the Kizashi can hit 60 mph in 7.5 seconds. Not breathtaking by any means, but fast enough. Second, we were able to flog the Kizashi not only on some fairly twisting roads around Chapel Hill, North Carolina, but on VIR – Virginia International Raceway. Talk about a brand reinvention. First of all, you could step into the springs Suzuki has perched under the front of the Kizashi. They are seriously massive – maybe eight inches in diameter. Then there's the KYB dampers at all four corners and the Akebono (the same folks who make stoppers for Japan's bullet trains) disc brakes fitted at each wheel. The front end enjoys a MacPherson setup while the rear features a fancy-considering-the-price 5-point multi-link setup. And while the Kizashi's chassis is fairly stiff, the body is even stiffer. As in rock hard (they let us bang on a body-in-white). This same formula – rigid body on top of a softer, more compliant suspension – is used by none other than the Rossion Q1. But why mention a mid-size family sedan in the same breath as a half-mental supercar? Unless...
No, the Kizashi isn't a supercar. Not even kinda. But the Kizashi is remarkably sporting, dare we say shockingly so. Because frankly, we were expecting some sort of already also-ran Camry competitor. Instead, Suzuki gifts the automotive world with an inexpensive five-seater than can embarrass cars costing 150% as much, if not more. The sticker for the Kizashi we tested came in right around $21,500 with 18-inch wheels and 235/45 tires. Check all the boxes and you're talking $26,750 for AWD, CVT, leather, navigation, etc. But back to the Kizashi showing up other, pricier cars.


The Kizashi drives better than basically everything in its class. Camry, Accord, Altima, Jetta, Malibu, Mazda6, Legacy – you name it. How? Well, unlike all of those cars that were engineered in focus groups, the Kizashi was tested on both Germany's Nürburgring and California's own Willow Springs. Overkill? Absolutely, but the Kizashi isn't like those other cars. In fact, Suzuki brought a selection of the competition down to VIR to let us drive them through a few obstacle courses back-to-back. The Altima felt like a dinosaur wearing cement shoes. We were worried the Mazda6 might scrape its door handles, while the Volkswagen CC – a car we really dig – seemed to weigh three tons. Even the Subaru Legacy felt full of lard by comparison – and it isn't. But let's not stop there.
There will absolutely be a V6 Kizashi, as well as a hybrid.
Suzuki thinks that people buying products like Much of the Kizashi's prowess comes down to its weight, or lack there of. When we got to the hot laps portion of the day, Suzuki was kind enough to stick us in a V6 Kizashi mule, with the 3.6-liter V6 from the XL7, just so we could see what a little more speed is like. As you might expect, the mule is much quicker off the line. Depending on how well you came out of Oak Tree turn, the 2.4-liter Kizashi was traveling at just over 100 MPH at the end of the straightaway. The V6 was moving about ten MPH faster. However, handling suffered. The suddenly nose-heavy car was simply not as eager to turn in, less able to dance. We tried the AWD CVT car on the track, too. While better than the V6 mule in terms of overall athleticism, our money's still on the six-speed, FWD Kizashi. And yes, there will absolutely be a V6 Kizashi down the road, as well as a hybrid.

Suzuki has done the seemingly impossible, almost willing themselves out of automotive irrelevance by producing a wonderful, desirable, actual driver's car. The Kizashi is the real deal and you can consider us thoroughly impressed. However – and this is a big however – what's next? It's not enough to just produce one great car then sit back on your laurels. You must be willing to follow through, to continue pushing against the edge of the envelope, to keep reinventing and improving your brand.
The Kizashi is a great first effort at distancing Suzuki from its recent subprime past. And going by nothing but the excitement on display from their marketing, engineering and PR staff over the two-day launch, Suzuki does seem on the cusp of something big. Maybe the most telling fact is this: Kizashi means, "A great thing coming." We'd say a great thing is already here, and we really hope Suzuki can keep it coming.
Gallery: First Drive: 2010 Suzuki Kizashi
Photos copyright ©2009 Jonny Lieberman / Weblogs, Inc.














Reader Comments (Page 1 of 5)
Benfolio 12:06PM (10/16/2009)
First thought when I refreshed my page and this picture showed up? Jetta.
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Rob 12:15PM (10/16/2009)
Yeah, same thought crossed my mind, too. That profile especially.
zamafir 12:23PM (10/16/2009)
except it's faster and cheaper than the jetta... and doesn't look half bad... I actually like it better than kia and hyundai's offerings. This may be the car suzuki needs to stop bleeding cash. Very well played, color me impressed.
If i was in the market i'd test drive one, it seems to split the difference in size between corolla/camry, jetta/passat, etc, while coming in cheaper than either model with more kit. Very very well done.
FitFan 12:42PM (10/16/2009)
Yep. Older Jetta.
Benfolio 12:56PM (10/16/2009)
Oh, and good write-up! Nice area to take a drive in too, I spent some time in the Triangle last September, and it does have a nice mix of roads....
Anyways, I do like how the car looks and performs overall, but not being able to package the 6MT with the AWD is a deal breaker for me. Maybe my wife would like it though?
Same thing irked me about the Aerio. You couldn't get AWD with the 'fun' transmission.
Tony 1:20PM (10/16/2009)
I think it looks like a Japanified Jetta, which isn't a bad thing.
Plus ever since they stopped selling the GLI version(it was replaced by the Wolfsburg, which isn't as sporty with its new suspension setup) this probably the best compromise for size and fun to drive for me. That being said I am so excited about this vehicle because I was just about to buy a Jetta Wolfsburg, but now that Suzuki has a similar vehicle that offers the same(if not better) handling, projector headlamps, bluetooth, keyless start, dual zone climate control for the same price then I might have found a perfect match. Plus I am one of those rare people who actually live near a Suzuki dealership in Canada.
I just pray to god this car fits my short stocky body, but seeing that this car offers tilt/telescope with height adjustment I should be fine.
Also the Edmunds Insideline review seemed equally promising. No word on whether the CVT sucks(even though most of them do), cause that would be a major gripe.
http://www.insideline.com/suzuki/kizashi/2010/2010-suzuki-kizashi-sls-full-test.html
Eh 1:57PM (10/16/2009)
The GLI hasnt been replaced by anything, its in its own category now instead of being labeled a Jetta GLI (I think its been like that since 2006). Its faster than this car but it starts at 24700 (luckilly GLI's are already pretty decked out Jettas so adding options isnt necessary), my guess is that the handling is just as good. The AWD version seems like a rip off considering its in the same price range as a Ralliart and WRX.
I would prefer a GLI but the Suzuki is probably more bang for your buck.
James 4:22PM (10/16/2009)
With the Kizashi for starters (and now sans the GM/Daewoo link), I think the overlooked Suzuki is on track to be the next "Subaru" success story. I'd seriously consider this car to replace my aging B5 Passat.
Btw, great write up JL...
Tony 4:43PM (10/16/2009)
@EH
Unfortunately the GLI has been discontinued in Canada for the 2010 year, not sure about the states(I am pretty sure its gone for 2010) but yeah that was my first choice until they discontinued it. And the only reason I don't pick up a used model is due to the less than stellar record of the FSI + DSG engine combination on the 05-08 models and because the place that I work for picks up the tab if I lease the vehicle...
Kunikos 12:08PM (10/16/2009)
Nice article. It's a shame that they are going with a V6, because they could probably keep the weight down on the nose by instead going with a turbo system (hey, it's the "in" thing to do right now to save fuel economy numbers too). I'll keep watching Suzuki. This is almost a car I might consider buying, but I know nothing about Suzuki cars general long-term reliability. Also, I wish they had made the nose more similar to the concepts for this model. It used to be beautiful and evoked a more futuristic version of say the newer Lincoln sedan grilles.
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spidertaker23 12:13PM (10/16/2009)
This car is almost something I would considering buying. Which is amazing that it is a suzuki. They are an almost invisible car company. Mostly know for their sport bikes. If they put this kind of driving personality into a small cuv and a larg cuv I would be all over it.
TopGearSux 12:11PM (10/16/2009)
You guys are such sell-outs! Just this week you praised the 2010 Equinox and its Theta platform, now you're bashing it to get a couple extra words. Even if Suzuki did supply GM with with the Theta platform (which isn't true), GM never made a seven-passenger SUV like you state above. The XL7 is the only Theta vehicle to offer a third row seat. The Equinox, Torrent and Vue were all five-seaters.
While I'm on my rant, have you ever heard of a complete sentence Jonny? Every one of your articles starts out with some annoying fragment that is more annoying than this site's use of the phrase "bent-six" to decribe a V-6.
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Keith Griffin 12:32PM (10/16/2009)
Really, you're flaming Jonny's writing? He's one of the best automotive writers period. Only frustrated grammarians with no appreciation for the evolving language that is English get hung up on fragments.
zamafir 1:05PM (10/16/2009)
Seriously. Jonny's quite possibly the best digital automotive journalist I've ever read. Let's fill you in on the difference between high school English and college English. In high school you learn basic structure, 5 paragraphs, sentences etc. That sets the foundation for finding a voice. In college you expose yourself to wide varieties of writing to begin to find your own voice, part of which is your sentence construction.
You don't need to attend either to figure this out, it's the reason Ginsberg’s pros read nothing like glen beck. each have their own voice. Journalists also achieve their own voice through years of writing, which is why Jonny reads nothing like Click and Clack.
If you take personal offence to a GM platform being criticized, that's understandable, but to personally critique his writing, there's simply no merit for your rant.
inline6 1:12PM (10/16/2009)
TGS,
Come on, dude. The XL7 (which is out of production now) was based on the LAST GEN Theta platform...the one that underpinned the first Saturn Vue, the first Equinox, and the Torrent.
The new 'Nox and Terrain are built on Theta II.
geo.stewart 2:29PM (10/16/2009)
"best automotive writers around"?
I think you guys need to expand your circle. This article is pretty well written but he has made some egregious errors in the past.
My biggest grief in this article is his picking apart of the kizashi body in order to say a small body part mimics another car makes the car sound like a Frankenstein, which it is most definitely not. Suzuki has penned a very nice looking car that you can say is somewhat derivative but really, they have just done a nice job of not getting too extreme but creating something beyond vanilla that ventures on sporting in its looks.
On the other hand, he did a great job providing the comparo information on the Camry, 6, Altima as well as comparing the 6MT with the CVT and the 6 in the test mule.
Having previously owned a Jetta IV GLI, my interest is piqued. I've got another year before i get the itch for a new car but this will definitely be on the list to test drive soon.
Keith Griffin 2:51PM (10/16/2009)
Geo.Stewart,
As head of InternetCarandTruckoftheYear.com, I think I have a pretty good sense (and circle) of who the best Internet auto writers are. Jonny is among the best. I'm glad he's part of the jury. We all make mistakes in our views (not saying Jonny ever did) but you can't quibble about his writing.
Chris 4:00PM (10/16/2009)
I can handle the author's fragments and questionable grammer...this is a blog. However, ever since he said the Versa was more exciting to drive than a 370Z I have been skeptical of him. Statements like that make it hard for me to take him serious when I see an article that has a SUZUKI outperforming anything. It really makes me wonder if its true.
If Sam wrote this article, I would really believe the Suzuki is that good. I can't tell with Jonny.
naturalyshocked 12:11PM (10/16/2009)
it's cool to hear that suzuki shows another car, than their wel known mini's.
a friend of me owned a 3 cyl micro car.
hahaha, the engine sounds.
: )
looks promising to me.
but do something @ the looks of the stick and brakelever.
show some innovation, an inch or 1.5 so less.
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mk15 12:11PM (10/16/2009)
Thanks for the review. So it handles better than a Mazda6? It might make it on my short list when I look to replace my Mazda.
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