Risky Business: MV Agusta updates Brutale line for 2010 [w/VIDEO]

Updating an icon is always a risky proposition. It's hard to believe that it has been nearly a decade since the MV Agusta Brutale burst onto the scene, but a quick check confirms that the naked Italian was first introduced back in 2001. It doesn't matter, really, as the bike has always been one of the most attractive motorcycles in existence and the design still looks fresh to our eyes.

Fortunately, then, MV Agusta hasn't messed with a good thing for the Brutale's first major redesign. Though over 85% of the 2010 Brutale is new and is not interchangeable with the 2009 model, the casual observer would be hard pressed to point out the changes. Everything from the bodywork to the chromoly steel trellis frame to the iconic headlight has been updated, as has the four-cylinder powerplant, which is now available in either 998cc (139 horsepower and 78 pound-feet of torque) or 1078cc sizes (144 hp and 85 lb-ft).

MV Agusta says that the bike's rider compartment has been altered to make the Brutale a bit more comfortable, and that's a change that will surely be appreciated by owners, as the old model was almost impossibly compact. A longer swingarm that drops 2.2 pounds from the previous unit is said to improve the ride and handling, as will the gravity cast (990) or forged wheels (1090). Pricing seems rather reasonable at exactly $15,000 for the 990R and $18,000 for the 1090RR. Click past the break for a short press release along with a video showing both bikes in their natural elements.

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PRESS RELEASE:

MV Agusta Unveils Brand New Brutale 990R and 1090RR Models for 2010

Renowned Italian Motorcycle Maker Introduces Highly Anticipated Newly Engineered Naked Bike Designed in the Spirit of Award Winning Predecessor

WILLOW GROVE, Pa., Sept. 28 /PRNewswire/ -- With 15,400 Brutale models sold globally through a decade boasting countless international design awards and accolades, MV Agusta proudly introduces the new Brutale 990R and 1090RR for 2010. Conceived at MV Agusta's CRC design center, the highly-anticipated launch of the new Brutale models signifies a new renaissance for the distinguished Italian brand, known for its success crafting high-performance, beautifully designed motorcycles.

With U.S. prices set at $15,000 for the Brutale 990R and $18,000 for the Brutale 1090RR, MV Agusta is currently unveiling the 2010 naked bikes for the first time at the famed Misano Autodromo circuit in Italy. Completely reengineered in every facet of its design with only the newest components featuring the latest technology, MV Agusta produced a brand new Brutale 990R and 1090RR which still capture the aggressive, legendary aesthetic of its predecessor.

Made in the world famous spirit of MV Agusta, the company ensured every aspect of the design and production for the new Brutale was overseen in-house. Using the knowledge gained from a winning tradition of racing excellence with 38 world championship titles and 37 manufacturers' championships alongside motorcycle icon Giacomo Agostini, MV Agusta focused on producing the most versatile Brutale to date, with all the track-ready power of previous models, but with revolutionary attention brought to comfort and ease of riding at any speed.

"With the unveiling of the new Brutale 990R and 1090RR, MV Agusta looks forward to once again showing the world why the company continues to be one of the most respected names in the motorcycle industry," comments MV Agusta Director of US Operations, Larry Ferracci. "The launch of the new Brutale models marks a revolution for the MV Agusta brand as it moves forward producing motorcycles echoing the spirit of its Italian heritage while also demonstrating the highest quality of manufacturing."

For more information on the Brutale 990R and Brutale 1090RR, please visit www.mvagustausa.com.

About MV Agusta:

Founded in Italy in 1945, MV Agusta has created some of the most exquisite, sought-after motorcycles in the world, renowned for their attention to detail, superior craftsmanship, and provocative design. MV Agusta boasts an unprecedented 75 Championship titles securing its place in the annals of motorsport legend.