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We'll take the one in the middle - click above image for hi-res gallery

Yes, this is a less-we-say-the-better type of situation Very quickly then: the Alfa Romeo MiTo looks something like the 8C Competizione and so Alfa teamed up with TV fashion designer Louise Roe and two unknown designers named Bjork and McElligott and decided to see if they could make ladies jeans that are as desirable as Alfa's genes. Get it? Who cares. Full press release with a lengthier explanation after the jump. Now, go ogle the hi-res section of the gallery.


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[Source: MiTo Jeans]




PRESS RELEASE:

ALFA MITO DNA IS IN YOUR JEANS

UNIQUE FASHION PROJECT CELEBRATES ALFA ROMEO'S GENEALOGY AND RAISES FUNDS

Conceived to celebrate the unique genealogy passed from the breathtaking Alfa 8C Competizione supercar to the head-turning Alfa MiTo, the Italian sporting car manufacturer, Alfa Romeo, paired up with TV's fashion expert, Louise Roe, to challenge two up-and-coming fashion designers to create a line of women's jeans that would be as cool and desirable as the Alfa MiTo and, and at the same time, raise money for charity.

The result is a one-off series of limited edition skinny fit jeans – available via www.mitojeans.co.uk - that echo the genealogy concept by deconstructing first generation jeans to create new, high fashion jeans complete with a high quality leather waistband and Alfa Romeo red stitching.

London-based fashion designers Bjork and McElligott, who have already created outfits for a number of celebrities, also introduced other distinct and attractive styling touches including embroidered rear pockets – one featuring the serpent from Alfa Romeo's iconic badge on the right plus their own logo on the left pocket – to create recognisable and distinct jeans.

Significantly most Alfa MiTos feature a DNA button that alters the responsiveness of the accelerator, brakes and traction to suit different driving conditions – Dynamic, Normal and All Weather.

Sophie McElligott said: "The DNA button gave us an extra framework to operate within. The Alfa MiTo's parentage from the Alfa 8C and the concept that DNA is in your genes made the project's beneficiary an easy choice."

The designers chose the charity Jeans for Genes to profit from the sale of the high class jeans and found two boutique retail outlets in London through the charity's patron, Donna Ida.

Priced at £75 a pair, the designer jeans are expected to raise vital funds for Jeans for Genes.

For more information on the project along with details of the Donna Ida retail outlets visit www.mitojeans.co.uk




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    • 1 Second Ago
  • 27 Comments
      • 5 Years Ago
      Dear Autoblogger folks:

      I will take a nicely restored Gremlin Levi's edition in a heart beat, with the factory Borg Warner T-10 4 speed manual tranny, and AMC 304 CID V8.

      Why? Cause that little 304 engine is the same size as the beastley, 390/401 CID AMC V8 with/ then state of the art thin wall casting construction.

      Those AMC 390/401 Dog legged exhaust port/manifold engines were real sleepers.

      The swap from a 304 to a 390/401 and with the 727 Chrysler Torqueflite Auto tranny beefed up, and you have one very unique sleeper.

      I'll thake that little Kenosha, rubber burnner in a heart beat over the featured Alpha....:)
      • 5 Years Ago
      those feet look ouch
      • 5 Years Ago
      I hate it when chicks lean against and sit on my car like that.. do they not know that it's terrible for the paint!
      • 5 Years Ago
      Stop with the beautiful women already. Do you know what it costs to acquire and maintain one of those? Just use a tubing cutter on my wrists if you want to torture me.
      • 5 Years Ago
      Why are their jeans almost under their arm pits? How embarassing... I have a Mito.
      Kumail
      • 5 Years Ago
      Or the pic without the denim :)
      • 5 Years Ago
      I'd still rather have a Levi's Gremlin. But you know, I'm insane. This particular example kicks a lot of ass: http://clunkbucket.com/go-gremlin-go/
      • 5 Years Ago
      HEY!!! Back slowly away from the car, and nobody gets hurt.
      • 5 Years Ago
      Exactly how does two-toned euro jeans tie into the MiTo? Oh, right... Alfa stitching and embroidering. See... I read the text in addition to looking at the pix.

      BTW... The contrasting denim on the inner thighs makes it look like the models peed themselves. I know, I'm gross.
        • 5 Years Ago
        Eh it kinda does. Watersports perhaps?

        Btw, "Alfa Mito DNA is in your jeans". Badddd title for a press release IMO.

        And yes Euro trash/douche style has got to go. Thanks a lot Affliction/Christian AuDigier/etc. It has infected every name brand clothing company out there. I hate shopping now. You have 3 choices at Macys/Nordies: 1) douchebag; 2) yuppy; 3) ghetto (which has now turned wanabe preppy/douchey interestingly). Then there's the nerdy Asian style with 80s neon contrasting shoes and shirts and hats. What the hell is "normal" anymore? Argh.

        /Rant.
      • 5 Years Ago
      Why are the jeans almost up to their arm pits? I have a Mito, I'm embrassed for those girls. They'd llok infinetly better w/o 'em.
      • 5 Years Ago
      Why do Europeans have such strange taste in clothing (UK excluded)? High wasted women's jeans, ball hugger men's jeans, speedos, weird pointy shoes, etc

      European's are usually so good with style yet they frequently suffer with poor clothing choices. Not that all NA styles make sense either but at least models don't wear mom jeans. Of course those stupid Crocks did start in America.... I guess high wasted jeans on models are better than Crocks on fat rednecks.
        • 5 Years Ago
        I went to Europe this summer. The chicks were pretty much ALL well dressed. When I got back to Houston, I was once again surrounded by whales wearing Abercrombie and Fitch.

        I cried.
        • 5 Years Ago
        Sounds to me like you have never been to any European country including the UK.

        The UK is second to none in bad style. Eastern Europeans can look a bit odd [from my point of view]. But Europeans in general have great style and dress well. I can't say the same about your average American.

        Your list of "weird" is just not valid. Speedos are only weird to Americans, they're just swimming trunks. Just your cultural bias shining through, everything /you/ grew up with is "normal". Haha.

        You Americans are damn weird for your obsession with nudity and violence. No tits on TV, but slice-and-dice as many women in TV-shows as you like!
      • 5 Years Ago
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