• Apr 7th 2009 at 9:01AM
  • 55
2010 Hyundai Genesis Coupe – Click above for high-res image gallery

The fourth Fast & Furious has shot out of the gates with a $72.5 million opening weekend payday. Movie-goers are checking out the new flick for the fast-paced action, the Vin Diesel and the cars, but one vehicle you won't see on the silver screen is the Hyundai Genesis Coupe. The all-new RWD Hyundai was originally slated to be featured in Fast & Furious 4, but for unknown official reasons, it was later pulled from the script.

Last minute changes happen all the time in Hollywood, but Hyundai spokesman Miles Johnson thinks the competition may have helped keep the Genesis Coupe off the big screen, saying "another manufacturer blocked us." Johnson says the Genesis Coupe was even supposed to be included in the action-packed opening sequence.

The news didn't set well with the Korean automaker, considering Hyundai prepped a red 2.0T SE Genesis Coupe especially for the movie. Johnson didn't hypothesize which automaker may have done the blocking, and since several makes and models made the final roster of FNF4, your guess is as good as ours. With the amazing success F&F4 is experiencing, though, we're guessing we'll have another chance to see a Genesis Coupe in the fifth installment.

[Source: Inside Line]

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    • 1 Second Ago
      • 6 Years Ago
      The only reason why the car didn't make it in the movie is because they made fun of Hyundai in the last one, and now putting a Hyundai in there would make them look retarded.

      "What, you think I'm gonna let you roll in a Hyundai?"
      "Not in the next movie for sure..."
      • 6 Years Ago
      It was definitely Nissan. Especially with the way InsideLine placed the Genesis Coupe against the Infiniti G37 most recently. InsideLine rated the Genesis V6 Coupe 1st place of the two, mainly because of it's insane value for money, with a fully-loaded Genesis V6 Coupe coming in at almost $14K (
        • 6 Years Ago
        I know your post got cut off, but woah, that'd be awesome.
      • 6 Years Ago
      I saw the movie, and i'd say the hyundai was cut because the movie was done almost completely with domestics in all the major scenes.
      Ya, there were a few riced out civics here and there, but other than the blue skyline, the movie completely revolved around domestic and old school muscle.

      The hyundai just didn't fit in.
      How crappy would a scene be with a chevelle SS going head to head with a hyundai coupe, lol.
      • 6 Years Ago
      This whole story is rediculous. No one blocked them out. More than likely either the movie makers didnt want the car, or there was a scheduling conflict, or they wanted to wreck the car and hyundai didnt like that, or they needed more than one car, or etc.

      This story is entirely based on one persons assumption and you all bought into it. There is no conspiracy.
      • 6 Years Ago
      Well Hyundai is certainly getting a lot of publicity from this.
      • 6 Years Ago
      And this is news? Even if it was another manufacturer blocking Hyundai, who cares?

      Hyundais have never been considered serious performance cars by the bulk of enthusiasts. It's quite possible that the producers/director of the film were alerted to this and didn't want to make some of the mistakes that made people laugh at the previous installments (The 2f2f Eclipse, weird grafics on the "team cars" in F&F1 and that silly green box w/ hair from FFTD).
      • 6 Years Ago
      have you guys even seen the modified gencoupe? no wonder why Nissan paid them not to use gen coupe.


      gen coupe looks like this on screen. all it needs is a drop, wheel and a better grill. it's hotter than any FF cars.

      • 6 Years Ago
      So.... a post about a car NOT being in the movie... Hyundai should have spent their marketing money more wisely.
      • 6 Years Ago
      Hyundai has a product placement and cross-promotion deal with the makers of Leverage, the Timothy Hutton "It Takes A Thief/Sneakers/Robin Hood" vehicle on TNT. All the villains drive domestic cars. In one episode, a corrupt congressmen is driving a Lincoln and the director cropped the shot so you can see the Lincoln star hood ornament in the center of the screen. So Hyundai may be doing some of their own blocking.

      FWIW, Tesla also has a product placement deal with Leverage. The Hutton character drives off at the end of one episode with the camera lingering on the Tesla script on the back of the Roadster.
      • 6 Years Ago
      Perhaps someone at Hyundai read the skipts and decided they wanted no part of that train wreck.
        • 6 Years Ago
        Because they're too good for F&F?
        No offense m8, but that made my day.
      • 6 Years Ago
      The GTR was not available at time of filming. the best they had was to take pictures of the Mines GTR shipped from Japan.

      I believe Toyota...stake holder in Subaru is the paid sponsor to parent production company, Universal Films.

      If Hyundai wasn't paying to be a part of it, then its pretty easy to see why they got the boot.

      If you want to talk about getting screwed, look at VW for FF3. they built two rear wheel drive R32s for the movie, only to have them being used as props for the tram ride.
      • 6 Years Ago
      I remembered when the Fusion came out Motor trend did a comparison against the Accord and the Camry. To make a long story short the said the Fusion was the best car, but because they did'nt like the plastic, and the green dashboard lighting the Fusion did'nt win. Who can blame Ford for not doing a head to head with Motor Trend in charge of the comparison. Angus Mc Anus loves to make a name for himself, Whining like a spoiled child when Ford does'nt give him his way.
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