Did another automaker keep Hyundai from being in Fast & Furious?

2010 Hyundai Genesis Coupe – Click above for high-res image gallery
The fourth Fast & Furious has shot out of the gates with a $72.5 million opening weekend payday. Movie-goers are checking out the new flick for the fast-paced action, the Vin Diesel and the cars, but one vehicle you won't see on the silver screen is the Hyundai Genesis Coupe. The all-new RWD Hyundai was originally slated to be featured in Fast & Furious 4, but for unknown official reasons, it was later pulled from the script.
Last minute changes happen all the time in Hollywood, but Hyundai spokesman Miles Johnson thinks the competition may have helped keep the Genesis Coupe off the big screen, saying "another manufacturer blocked us." Johnson says the Genesis Coupe was even supposed to be included in the action-packed opening sequence.
The news didn't set well with the Korean automaker, considering Hyundai prepped a red 2.0T SE Genesis Coupe especially for the movie. Johnson didn't hypothesize which automaker may have done the blocking, and since several makes and models made the final roster of FNF4, your guess is as good as ours. With the amazing success F&F4 is experiencing, though, we're guessing we'll have another chance to see a Genesis Coupe in the fifth installment.
Gallery: Fast and Furious 4
[Source: Inside Line]












Reader Comments (Page 1 of 4)
Creeds101 9:05AM (4/07/2009)
Considering Motertrend or Automobile said that the Mustang GT was better in every way, I don't see what they are all up in arms about. Its nice, it just isn't some miracle sports car.
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Serge 9:13AM (4/07/2009)
Shhh.... or HyundaiSalesman won't sell you one!
John R 9:18AM (4/07/2009)
Let me see if I understand something.
Hyundai prepped this car out of their own pocket to be in this movie. The car was cut because another manufacturer wanted more time and Hyundai essentially lost money. So because a couple of buff books said the Mustang was better they should throw their hands up in the air and say, "oh well!"? That doesn't make any sense.
AMC 9:42AM (4/07/2009)
c-blocked!! hahaha
hyundai car salesman 9:59AM (4/07/2009)
Sorry to dissapoint you SewerSerge. I really don't care about this story as it doesn't reek of idiocy like many of you arm chair car snob critics spew out on a daily basis on here. Btw, the Genesis is selling extremely well. We wish we had a better supply of them. Hyundai did a great job with this car. And have you read a bad review of the car yet other than those on here? If so, please post the link.
Thanks.
DayShifter 10:13AM (4/07/2009)
@hyundai car salesman
Why surround yourself with such reek of idiocy?? I'm sure there are numerous Hyundai sites which could serve you better.
homunculus 10:29AM (4/07/2009)
motertrend?
Polly Prissy Pants 10:33AM (4/07/2009)
In the latest issue of either Car and Driver or Motor Trend the editors have a full page rant on how Ford refused to let them have a Mustang GT if they were going to do a comparo with the Genesis. I was actually kinda surprised that they would out Ford like that since it makes them (Ford) look rather juvenile but apparently this Genesis has a lot of people running scared. Must be doing something right.
MBS 11:39AM (4/07/2009)
Because a V8 live-axle pony car totally has the same buying demographics as a turbo-4 small, modern coupe.
BoxerFanatic 11:50AM (4/07/2009)
@MBS
Hyundai said that they targeted the Mustang's physical size and price point area for the GenCoupe. Maybe not a carbon copy of a car, but definitely two different tacks at the same market segment.
The GenCoupe is not that small, and not drastically lighter than the base-config Mustang GT, although it is lighter than the Camaro/Challenger/GT500, but those push 2-tons.
The GT has a 300hp V8. The GenCoupe's 3.8 V6 makes nearly that much power, and EMBARRASSES the V6 Mustang.
And if the road has broken pavement, the suspension will be embarrassed on the Mustang as well. Ford knows this, and doesn't want to aid in their own criticism, but then again, who does? It just shows that they know the score already.
Mazda FTW! 12:09PM (4/07/2009)
Boxer - Actually, after complaining about Ford's unwillingness to participate, they went ahead with the comparo of the two and tipped the Mustang as the better car and then went on to chide Ford that "why run scared? Your product is better".
Read the article first. It's the Motor Trend this month.
Ligor 12:38PM (4/07/2009)
add to this the fact that hte Genesis coupe has no street creed jsut yet.
has not been around long enough for anyone to mess with it yet and I can clearly see why this car does not belong on the F&F movie justyet
I can see it coming in the next movie if it proves itself out
In the Motortrend Review (i read it on Sunday night) the Mustang was the best car (even outhandling the Genesis coupe) and then they brought in the 370Z for comparison - not only was the 370Z ~1sec faster than the Hyundai in both 0-60 and 1/4mi but it was also faster than the Mustnag GT
so I think those that will go for the Genesis coupe are definitely not Mustang or 370Z owners, but likely the GTI and Honda Civic crowd.
5.5-5.9sec 0-60 for the Genesis coupe is not bad by any measure, but the Mustangs 4.8 and 370Z 4.7 are on a different league altogether.
Edmond Dantes 9:05AM (4/07/2009)
Fishy fishy.
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the_MVP_X 5:33PM (4/15/2009)
C'mon, not the conspiration theory again.
Bart 9:07AM (4/07/2009)
The most direct competition I could think of from the movie would be Nissan. Both an GT-R34 and an Infiniti G appeared. Subaru has ties to Hyundai so I doubt it would be them. Couldn't see ford or GM do this, as most of their 'products' in the movie are classics.
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John R 9:13AM (4/07/2009)
That's my guess as well. I was thinking Nissan when I heard this.
Yikes 9:17AM (4/07/2009)
Subaru has ties to Hyundai???
Tourian 9:25AM (4/07/2009)
Subaru does not have ties to Hyundai.
I saw Nissan/Infiniti all over the place, and since it would be hard to tell (I think) a G coupe from a Genesis during a quick cut, I think Nissan c-blocked Hyundai.
There were 3 Skylines/GT-Rs (only one really shown the other two on the screen)
2 G35/7s in races
the 240SX/S15 Silvia that the bad guy that Dom dropped out the window drove.
Yep, I'm sure it was Nissan.
MachinaDC5 11:50AM (4/07/2009)
I don't know, I saw a LOT of GM badges in that movie.
Serge 9:12AM (4/07/2009)
So.... a post about a car NOT being in the movie... Hyundai should have spent their marketing money more wisely.
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