Honda says it isn't pulling out of more auto shows
Honda of Europe's pullout from Frankfurt was a local decision made for financial reasons, and while the American branch is also facing cost pressures and looking to save money, Schifsky says the automaker still sees value in auto shows. With that in mind, Honda is experimenting with new approaches: Earlier this year at the Detroit Auto Show, there was no press conference for the Insight, it just appeared on the show floor. At other shows, the company will be trying other tactics to get its message out. For the time being though, Honda and Acura fans will still be able to see new machines both at the big shows, as well as at other regional shows like Cleveland, Miami and even Chicago.
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