• Mar 16, 2009
2010 Volkswagen Polo - Click above for a high-res gallery

Volkswagen has every intention of selling its compact Polo in the States, but we won't be getting the 2010 model that debut at last month's Geneva Motor Show. Volkswagen of America CEO, Stefan Jacoby, says the fifth-generation Polo is still too small for the American market, so instead, VW is developing two versions for the U.S. – a small sedan and a five-door version – each featuring a longer wheelbase and a slightly taller roofline.

The sedan variant will be smaller than the current Jetta, while the four-door wagon will take aim at the Honda Fit. According to Jacoby, "It's more like a cross between a compact minivan and a hatchback." Sounds like a Fit competitor to us.

Pricing is still a long way off, but Jacoby admitted that the "sweet spot" is somewhere between $13,000 and $15,000. If VW wants to hit that price point, the U.S.-market Polo will need to be built in North America, likely at V-Dub's factory in Puebla, Mexico. Expect the Polo to hit the States in 2011, equipped with a variation of the 1.2-liter inline four due to go on sale in Europe this June.



[Source: Automotive News – Sub. Req.]


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  • 55 Comments
      • 5 Years Ago
      @ron
      You obviously didn't read the link I provided you with statistics from your own government. While the Canadian obesity rate used to be measured at 14%, that was based on self-reported data. The actual rate, based on measurements at doctor's visits, is 23%, with another 36% of your population "overweight." It turns out that if you ask people if they are obese, they lie about it!

      So your obesity rate is not 1/2 of ours, it is 3/4 of ours. So settle down, we're all fat together.
      • 5 Years Ago
      where i live fattys drive trucks. they can't fit in compacts.
      • 5 Years Ago
      Ditto that - 3 and 5 door TDI clam-butt version of this is all we need. Basic car, basic transport. AC and radio is all it need to come with.
      • 5 Years Ago
      Two of the most successful imported cars in the US? Mini and Smart

      Did they change their size for porky Americans? No

      What is VOA's historic approach to the US market? Change car to American tastes.

      How's that been work'in for ya? Abject failure.

      You going to do it again? Looks like it.
        • 5 Years Ago
        On that same note, I don't call the Mini a sales success either.

        There are numerous other "imported" cars which sell circles around the Mini. The Mini sells about 50K copies each year, that's not a lot compared to the competition.

        Please take a look at the facts before posting and make sure to look at more than just the percentage increase in sales before claiming sales supremacy for the Mini.
        • 5 Years Ago
        Word on the delay of the 5 door Yaris hatch was that Toyota reskinned it for the Scion side and didn't want to hurt sales or some other line they gave at the time.

        Better late than never I guess. To me, the 5 door looks better than the 3. Too bad Toyota didn't bring start/stop tech along with it to make up for the delay.
      • 5 Years Ago
      In Canada we have something called a CITY golf and CITY jetta which are rebranded old generations of each car.
      So what VW is doing is giving these a facelift, calling it a polo and selling the people old 2003 golfs.

      yes? no? anyone agree?
      check it out on the VW canada site
      • 5 Years Ago
      lame...i want a 2door hatch polo dammit! its hard enough that i can't get an Mk1 Polo here state side.
      • 5 Years Ago
      Is not a super-sized Polo a Golf/Rabbit?
      • 5 Years Ago
      Nice looking car. Hope they do not "americanize" it too much. That's what killed their Westmoreland PA plant when they tried to make the Rabbit into a mini oldsmobile. It got heavy and slow and loss the fun to drive X factor.
      • 5 Years Ago
      Not sure why the need to upsize into some Polo Hippo version. I see lots of Fits and Yaris' on the road. This is unfortunate. Hopefully they will reconsider and bring a GTI over too. Not sure why they would spend more money making a new car when this one is already done.
      • 5 Years Ago
      Win = Sell the Polo like it is

      Fail = Super-sizing it

      I dunno who handles strategy at car companies but logic dictates that if a person is too big to fit in a vehicle the size of a Polo, he/she will select something larger. I'm 5.8' and fairly in the shape I should be and I can pick the Polo.

      Simple.
        • 5 Years Ago
        So... is the FIT selling poorly? It seems like vw's saying 'look, the fit's doing great, we need something smaller than the golfplus to sell in that slot, let's make a polo plus to give americans the room they're used to in the fit.'

        What's so bad about that?
      • 5 Years Ago
      The Honda Fit is NOT cheap. It had little competition, especially at first, and was a big hit. The Honda Fit is actually a really good car for the money, and yes is a lot cheaper than the Mini, but I still think VW should do better in order to carve out their niche. They must undercut the Fit. Here are links to current Honda FIT prices, which even on sale are a lot for a supsedly minimalist car:
      http://www.viphonda.com/Specials-New-Frame.aspx
      http://southhillshonda.com/fit-frame.aspx
      http://www.tarrytownhonda.com/Fit-frame.aspx
      • 5 Years Ago
      Is it necessary to whine about everything?

      The Polo is currently offered as a 5-door hatch in Europe. It doesn't automatically mean we're being hard done by if a 5-door hatch comes to the US.

      Changes in roofline are standard practice for VW. I've never really understood it. But offers the Golf and Golf Plus in Europe and at times has offered an even more taller version (the Touran).

      Personally, I think the sweet spot for the base price doesn't reach to above $14K. Not unless they raise the price of the Golf.
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