• Feb 17th 2009 at 12:28PM
  • 139
Click above for gallery of the Hyundai Equus

We've seen plenty of spy shots and teasers showing Hyundai's new flagship luxury sedan, the Equus. These, however, are the first official images of the big South Korean luxury car that appear to be from an actual brochure. The Equus is about 7 inches longer, 1.5 inches wider and has a wheelbase nearly 4.5 inches longer than the Genesis, but will launch in South Korea using the same 3.8L V6 and 4.6L V8 currently used by Hyundai's large sedan in the U.S. A more powerful 5.0L V8 producing upwards of 420 horsepower will also reportedly be offered sometime after launch.

If the Genesis is aimed at the BMW 5 Series and Mercedes-Benz E-Class, then the Equus has its sites set squarely on vehicles like the 7 Series, S-Class and Lexus LS460. It is still not known whether Hyundai will sell the Equus in the U.S., though with a base price of 130,000,000 South Korean won (about $93,471 USD), it would be the automaker's most ambitious U.S. offering by far. Hyundai is no doubt watching sales of the Genesis very closely to see if the brand can hold its own in the image-obsessed luxury segments, and early signs in terms of sales and critical success are positive. Whether or not that means the U.S. is ready for such an expensive Hyundai remains to be seen.

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[Source: The Car Blogger]

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    • 1 Second Ago
      • 6 Years Ago
      So nice, just PLEASE lose the 80's hood ornament!!
      • 6 Years Ago
      The price is just way off for a Hyundai. Honestly, I don't think Hyundai's quality surpasses our domestic brands - read "Big Three." So, while if this car was a Mercedes or a BMW, people would buy it just because of the brand, the price is ludricrous for a Hyundai.

      If it was in the $30k-$40k range, then it could be acceptable.
        • 6 Years Ago
        There's no way they would price this car, which is upmarket of the Genesis, to match that of the Genesis.
      • 6 Years Ago
      Hyundai improve their quality more and more, and beat Japanese car in many ways.

      Comparison review: eight midsize sedans (Conclusion)

      "The Hyundai Sonata isn't perfect for everyone, but it's a winner for its combing value with a strong sense of quality. "

        • 6 Years Ago
        "Hyundai improve their quality more and more, and beat Japanese car in many ways."

        You still don't get it. Japanese cars have set standart for reliability for decades, now we all drive quite reliable cars, it's like Volvo first installed 3 point seat belts, Mercedes electronic ABS and now we all have this in every cars. Japanese also introduced many technologies(in link below some of most important). Hyundai choose to simulate japanese will be the best way for success.


        And here JD POWER long term reliability, US and European manufacturers are faster cathing up japanese than Hyundai:


        I really don't know what you guys see special about Hyundais.
      • 6 Years Ago
      Previous generation Equus was quite good, it was basically rebadged Mitsubishi Proudia, but this new one is designed by Hyundai so I'm not sure it will be any good, maybe only for the money it will be quite attractive, like Genesis.
        • 6 Years Ago
        nobody is talking "if".
        • 6 Years Ago
        Why talk as if only Mitsubishi developed the previous Equus/Proudia?
        • 6 Years Ago
        Oh, please the Genesis (and most other Hyundais) are better than anything Mitsu outs out these days (aside from special models).

        Funny how Hyundai's reliability started to improve when they stopped using Mitsu engines and drivetrains.
      • 6 Years Ago

      Japanese nationalist Mr. abcd san.
      You are always falttering Japanese car, You are always insult Korean car as possible as you can.

      You are mentallisy sick, Please, go to hospital.
      • 6 Years Ago
      Those rear fenders scream horrible E-Class to me...
        • 6 Years Ago
        The side screams Buick (and if someone wants to comment on how the Lacrosse was unveiled recently, I'll hark back to the Riviera or Invicta concepts that used the same cues), and the rear tells me last gen Acura RL while the front says Lexus LS and hood ornament looks similar to somebody whose name rhymes with Bolls-Boyce. This car couldn't possibly be any more derivitave. Looks good, but the elements together make one plagarized SOB.
        • 6 Years Ago
        Torrent - the Invicta is derivative (as is pretty much everything these days w/ a few exceptions).
        • 6 Years Ago
        Notice I said the SIDE. Which specifically means the sweepspear.
        • 6 Years Ago
        Torrent, the Equus was in development before the Invicta Concept was revealed. You can see the sweeping lines on the side in the Equus mules that were caught before the unveiling of the Invicta.
      • 6 Years Ago
      if the fully loaded v8 420hp is priced slightly over 50k, it would be another home run from hyundai. if i had money, i would buy this and save 25-40k over lexus LS, S or 7 series.

      • 6 Years Ago
      It's really funny that a Japanese is lecuturing others about internet racism. That's like Jeffery Dahmer lecturing others on how to raise a child.

      "An independent investigator for the UN says racism in Japan is deep and profound, and the government does not recognise the depth of the problem."

        • 6 Years Ago

        "I'm not Japanese nationality"
        You are overseas Japanese."

        Racist and uneducated Zip, I'm not Asian, I'm EUROPEAN, understood, or is it to hard for you, and why your trooling on automotive forum on your racial prejudice, find other forum.
        • 6 Years Ago
        God, it's so cute seeing Japanese on internet foaming at the mouth in jealous rage at my comments. I love making them angry. I found it is very simple to get Japanese to start acting like jealous monkeys screaming and posting non-stop on internet. dissing everything about Japan culture. konchiwa ...your name is mr. abcd-san? how do you do?? do i make your inner Japanese child angry? LOL!
        • 6 Years Ago
        "God, it's so cute seeing Japanese on internet foaming at the mouth in jealous rage at my comments. I love making them angry. I found it is very simple to get Japanese to start acting like jealous monkeys screaming and posting non-stop on internet. dissing everything about Japan culture. konchiwa ...your name is mr. abcd-san? how do you do?? do i make your inner Japanese child angry? LOL!"

        Do your understanding is that only Japanese may dislike Hyundai? How wrong. Becouse of your stupid Japanese/Korean racist comment now I'm really staring to suspect that your some sort of Chinese or Korean nationalist at its angry. Am I right? And your posts about cars have been looking like you don't know nothing about them.
        And look here to find out my nationality:
        • 6 Years Ago

        "I'm not Japanese nationality"
        You are overseas Japanese.
        • 6 Years Ago
        Zip, end that trooling on Autoblog, write on my youtube channel and I will proove you how wrong are you.
        • 6 Years Ago
        "Back to the Basic"

        I don't care you dislike Hyundai or not.

        But, you flattering Japanese car desperately.

        However, Hyundai can make better car than Japanese car? Answer is "Yes".

        Read all of 'Genesis vs Lexus' comparison review.

        and You can hardly find that winner is lexus.
        • 6 Years Ago
        LOL. anybody can modify their nationality in youtube.

        Even I, pretend to European in youtube, LOL.
      • 6 Years Ago
      Can anyone say Phaeton? Unbelievable looking car, but Hyundai needs to be conscientious of its own brand limitations.
        • 6 Years Ago
        exactly what I was thinking, except the Phaeton was an awesome car. Budget-conscious doesn't qualify in the $100K segment. I'm not a big fan of the Genesis, personally I think it's just a tarted-up Buick.
        • 6 Years Ago
        Again, if Hyundai does bring it over - it would only be under a separate premium brand (early indication is that the Genesis name would be split off and hence, would be the Genesis Equus).
      • 6 Years Ago
      THIS IS THE KDM VERSION!!! and like the Genesis will not have the 'pocket protector' grill or hood ornament. It's used as a limo for Execs in Korea.

      If you've ever seen one in Korea, they are very, very expensive and the Korean versions are decked out with heated/cooled rear seats, rear sound/entertainment/gps controls, computer trays, collision avoidance radar and many more gadgets we never get here. Hyundai charged $70K for the former Equus and sold a pile of'em.

      North American's still believe their market is the automotive center of the universe. Say 'Good night N. American' and say 'Good Morning' Asia'.

      • 6 Years Ago
      Japanese nationalist Mr. abcd san.


      When Toyota launched its Lexus luxury car brand a decade ago it made no secret that it had Mercedes in it sights.

      Ten years later, the Japanese are sending in the clones with increasing frequency.

      It's not just the expensive models which European makers accuse Japan of copying. Consider, for example, the headlights on the latest Toyota Tarago. Now picture those of the Peugeot 206. Look familiar? Looks as if they should share the same part number.

      When Audi's TT coupe and convertible were unveiled, diminutive Japanese maker Daihatsu had a car with an amazing likeness displayed at the very next Tokyo Motor Show called the Kopen. The latest Lexus coupe, due here before the end of the year, looks like a larger interpretation of Audi's Bauhaus design.

      Daihatsu has also built a miniature Hummer and, bizzarely, called it the Naked. And in 1999 at the same show, Mitsubishi took the wraps off a car that, if you squinted, you would swear blind was a new Mini.

      What about the "teardrops" on the headlights on latest batch of Hondas, such as the HR-V, Odyssey and the new Integra? A hint of BMW 3 Series perhaps? The tailights on the HR-V have a remarkable resemblance to the Volvo 850 wagon's.

      From a distance, Toyota's square-shaped MR2 looks like a Porsche Boxster.

      The original Toyota Celica was so inspired by the Ford Mustang of the era that today's enthusiasts call it the "Mustang Celica".

      Now, even after 10 years, Lexus still hasn't broken its clone-like mould. The latest Lexus LS430 has the sillouette of the superseded Mercedes S Class and a headlight theme borrowed from the new S Class.

      When the covers came off the fourth generation Lexus at the Detroit Motor Show two years ago, Mercedes-Benz broke its corporate silence over what it called "Japanese copycat cars" but stopped short of calling it plagiarism.

      "People explain to us it is really an honour to have someone copy our cars, but I don't think we see it that way any more," said Harald Leschke, the head of design at Mercedes-Benz. "I think it is quite obvious that they admire the design, then try to do it their way. I'm sure in some industries this sort of thing is not legal.

      "What surprises us most is that [Lexus] are prepared to do it, in public, and that customers are prepared to buy their copycat cars."

      "I think it's fair to say all their cars have been influenced by someone else's models," he said. "They don't have a history so they have to copy someone else's."

      Industry experts argue that a flagship Lexus made sense when it was considerably cheaper than the German benchmarks. But now that it is priced the same, there's less incentive to drive an imitation. Nevertheless, Europe's car maker have now become so concerned about Japan's sincere forms of flattery that they are wary of showing concept cars of future models.

      Porsche, for example, has deliberately not shown "design studies" of its Cayenne off-roader because it fears a Japanese maker will be able to release its interpretation just as Porsche unveils the real thing.

      The lack of history is also an Achilles heel. "Japan had no horse-and-carriage era. True, the nobility were transported in carriages for a time, but these were import!!ed or the designs were copied.

      "So the country skipped a critical phase in its maturation process as a car stylist. Too often, designers took the easy option and borrowed looks from around the world."
        • 6 Years Ago
        the article you provided is partially truth (about Lexus designs copied from Mercedes and toyota mr2 from porsche) but parially this article is hilarious, for example comparing Toyota Tarago (it's a van) to Peugeot 206 (it's a subcompact) becouse of a similar headlamps while rest of the car is completely different is a nonsense or Daihatsu Copen which completelly isn't looking like Audi TT or when they say Honda copied "teardrops" and taillights, it's like saying they copied door handles lol.
      • 6 Years Ago
      But, I think "Genesis i70' name is better.
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