- Nov 2, 2008
Toyota: Separate Prius brand not a 'go'
Click above for more images of the 2010 Toyota Prius
Rumors from LLN that a separate Prius brand are "a go" are actually nothing more than a maybe. According to Toyota's own blog, the automaker can confirm that it's considering a hybrid-only brand that would see separate space in dealerships -- much like what is already being done with the Scion brand -- but a final decision has not yet been made and Toyota's not even sure what products would fall under that new brand name, besides, of course, the Prius. Rumors, though, abound regarding new hybrids from Toyota, including Prius-like hatchbacks both a bit larger and a bit smaller than the current model alongside a hybrid price-leader to do proper battle with the new Honda Insight. Now, if they'd just address those rumors of an 80-mile-per-gallon Volt-fighting hybrid that have also been swirling around the interwebs...