• Sep 25, 2008
Bill Heard Enterprises sells more Chevy cars and trucks than any dealer in the world, but that distinction isn't enough to keep the doors open at the dealer's 13 stores. The soft economy, fuel prices and an over-reliance on the sales of trucks and SUVs were the reasons stated for the demise of these Chevy superstores. Another possible reason for the mass closure could have something to do with a pending suit against Bill Heard Enterprises involving signature forgery and deceptive marketing that could result in up to $50 million in fines.

2,700 people worked at the stores, and now all of those workers are out of a job. The dealer consortium didn't give workers any notice, either. Managers were told yesterday at 2PM that the stores were closing, and the doors are locked today. Customers with vehicles in the service area were told to pick up their cars, fixed or not, and customers arriving to pick up their new cars were given back their trade-ins. What a mess. We know GM is looking to cut back on its overpopulated dealer-body, but we're pretty sure the General would want the situation handled better than this.

[Source: Automotive News, sub. req'd]


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  • 46 Comments
      • 6 Years Ago
      Definitely sounds like a hot mess..

        • 6 Years Ago
        Virginia, I'm glad to see you take pleasure in the several thousand jobs this will cost hard working Americans.

        Ford, Chevy, regardless of your loyalties when something like this happens it seems really stupid to not give a damn.
        • 6 Years Ago
        http://www.youtube.com/watch?v=4sZuN0xXWLc


        Just watch it. All I'm saying. It makes perfect sense for this, even the fact that it's another dealership with an owner "Bill"
        • 6 Years Ago
        "Customers with vehicles in the service area were told to pick up their cars, fixed or not, and customers arriving to pick up their new cars were given back their trade-ins."------

        Mess? No, Just business as usual at GM, consumer won.


        Now do you see why 25 billion won't help?
        • 6 Years Ago
        3seriesisking quote "Virginia, I'm glad to see you take pleasure in the several thousand jobs this will cost hard working Americans."

        You forgot "dishonest" hard working Americans. Yup...I feel sorry for the lot of them. It's like watching your friend steal candy and not saying anything...you're still guilty of the crime even if you didn't actually "take" any of the candy. Sucks to be them...but I hope whoever buys those dealerships doesn't hire any of the lot back! That'd be stupid!!
      • 6 Years Ago
      closing up isn't gonna make the lawsuit go away.


      • 6 Years Ago
      Perhaps the 2700 workers will now stop selling crap that's environmentally disastrous and go work in an industry that's environmentally beneficial.

        • 6 Years Ago
        You can stop hugging that tree now.
      • 6 Years Ago
      what a dump.

      that website is intense...like a kick in the face!

      • 6 Years Ago
      Criminals.
        • 6 Years Ago
        @another one,

        I live in Huntsville also. Remember when they were called "Landshark Chevrolet"? I think it was between them and the dealer in Decatur to see who had the most annoying commercials.
        • 6 Years Ago
        We have one here in Huntsville...
        They have those annoying techno loud in your face commercials.... annoying.
        Sorry for the peoples jobs.

        ~Xeen
      • 6 Years Ago
      Maybe the owner of these stores should bug the government for a bail-out! This only adds more fuel to the burning truth of the incompetency of U.S. auto manufacturers AND dealers!
        • 6 Years Ago
        At least I didn't resort to repeating lines from a movie to seem intelligent and witty.

        What's you next quote going to be derived from? Happy Gilmore? The Goonies? The Simpsons seems to be the THE SOURCE for unoriginal quote spewers.
        • 6 Years Ago
        Why is it stupid? Seems that everyone who is in trouble is getting bailed by the government. They are bailed with my tax money. Somehow, I did not see these businesses giving me money when they were making it, but now when they are bleeding dollars left and right, government steps in to give them my money - which by the way, I would not mind seeing invested in better schools, roads, bridges... you name it.
        • 6 Years Ago
        Actually Musashi,

        When they were making money, they too were paying taxes, in fact they and their remaining employees still do pay taxes. They also use predominantly U.S. based suppliers and spend their R&D money here in the U.S. So they were and are vital to the economy because in some way, most businesses in this country are effected by the unemployment of thousands of workers in this industry.

        I find it interesting that a low interest loan is now called a bailout. Funny, because, unlike these financial morons who screwed everyone, the automaker loan is a loan which is to be repaid, the government isn't buying these companies and it's not just throwing free money at them.

        As for Ron, yes this dealer group was obviously doing some illegal and slimy stuff but it does not reflect on the automaker. There's more than a few foreign auto dealers that are just as slimy and probably corrupt that will also get caught, does that mean the maker of the cars they sell is also at fault for that independant business' bad decisions. Please
      • 6 Years Ago

      Perhaps manufacturer owned dealers are the way to go.
      • 6 Years Ago
      From what I've read in the story and the comments of my fellow 'Bloggers, it sounds as though Mr. Heard needs to be taken out back by some of the fellas. And all of them are carrying big sticks.

      Okay, I want the oak one!

      • 6 Years Ago
      I work with a Chevrolet dealership and we received news yesterday about the closure. It has mainly got to do with the dealership itself not with GM. The dealership was practicing deceptive advertising by emailing out fake recall notices to customers to get them in the door to sell service work, when there was no recall on the vehicle. Their line of credit had also been cut off to GM for new vehicles.
      • 6 Years Ago
      finally. about time. the world makes a little more sense now.

      not much good to say about them. came out okay with them in the one dealings in the past but they tried every trick in the book and then some. dirty, underhanded,...

      ba$tards, rat ba$tards
        • 6 Years Ago
        This one of the worst dealer chains in America no matter the manufacturer. I had a family member who purchased a car and they were told to bring the survey unfilled and we will give you a tank of gas. They had such bad lending practices that GMAC cut they off also. They were using a BMW financial arm to finance the cars just three months ago.

        It seems according to a news report, RicK Hendrick's automotive group is looking into purchasing all of Heard's dealerships.
      • 6 Years Ago
      He deserves to get shut down, he was "power booking" and sent out fake recalls "urgent potential recall notification." He had 2007 group revenue of over $2 billion. Remember bears and bulls go to the market pigs go to the slaughter house, he got what he deserves, I have no loss of feeling for him he brougt it upon himself thru simple greed. He called himself "Mr. Big Volume"
      • 6 Years Ago
      "Good luck as you pursue your dreams!"

      Indeed.
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