• Jul 23, 2008
The seesaw battle between GM and Toyota for the title of world's largest automaker is still being waged, and after tallying up global sales for the first half of the year, Toyota has opened up a pretty big lead. The Japanese automaker totaled 4.82m units told, with GM trailing with sales of 4.54m cars and trucks. While Toyota's sales are impressive, they're still off the pace of the 9.85m units the automaker expects to sell throughout 2008. The US and Japan have been the source of Toyota's pain this year, as both markets are in a downturn. In spite of record sales in Asia, Latin America, and Europe, GM had a 3 for the year. The news isn't expected to get much better in the States, as last month was the worst June in 17 years, and sales don't look any more promising in July.

While both GM and Toyota have been shrugging off talk of global sales battles, we're inclined to believe selling the most vehicles on the planet is important to both automakers. And since GM has held the sales lead for 77 years, the Detroit automaker won't feel good if it loses its title. Down nearly 300k units through June, though, it'd almost take a miracle for the General to come out on top in 2008.

[Source: Reuters]


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  • 37 Comments
      • 6 Years Ago
      The little piggy that makes it to market first with a reliable plug in hybrid will be the winner in 2009-10.

      (As an aside, I really hope the Volt makes it, especially if it has decent styling.)
        • 6 Years Ago
        Why is Plug in hybrid all that. That is a totaly new technology, Prius tech on the other hand is proven, has a track record, is already affordable. It's been tested for about 10 years now and Prius is pretty much problem free. GM on the other hand is not known as a king of quality.




        P.S. In my previous post i mean Camaro is as good as Camaro, because it is a really cool looking vehicle.
      • 6 Years Ago
      This image could've been even funnier if Toyota's fist were a Camry and GM's manboobs were Malibus.
        • 6 Years Ago
        hehe, Manibubs..
      • 6 Years Ago
      GM's sales are getting the big boot from car buyers.
      • 6 Years Ago
      would have been much bigger news 10 years ago but fair is fair Toyota is ahead. Might have been nice if it was on an uptick rather than the scenario where Toyota is just not as far off for the year as GM
        • 6 Years Ago
        Also interesting to see the rise in quality problems from Toyota as they have approached the size of G.M.
      • 6 Years Ago
      Did Toyota include sales of Lexus and Scion?
        • 6 Years Ago
        Well, if they're mentioning "GM", then they must be referring "Toyota" as a whole company, rather than the brand itself.

        So my answer should be yes, they did it with only three marques compared to GM's... I don't know, twenty? lol
      • 6 Years Ago
      The 2010 Camaro Will Fix this problum Toyota Dose not have anything to compete with that... GM will be back on Top in no time...
        • 6 Years Ago
        GM sure has a lot of "not intended to be a high volume car" models in the works lately. I think I've spotted their problem...
        • 6 Years Ago
        Ya, I agree. I don't think they will hold on to the title for more than a year or so. I think GM will take it right back.
        • 6 Years Ago
        ok Thank you guys for your opinions. we have it set now. The Volt and the Camaro... btw 26mpg is very good i think... for a 300hp or 422hp engine...
        • 6 Years Ago
        Especially with the Volt Coming out. Same as the Silverado Hybrid.
        • 6 Years Ago
        God, I hope ZR1 is goofin' (???)

        The Camaro is not intended to be a high volume car & cars with 26MPG (hwy) are not screaming off dealer lots. I'm sure its launch will be a sell out (& GM need that).

        The Volt is to launch with 10,000 units to be followed by 70,000 units the following year.

        Hardly ammo to beat Toyota... & they shouldn't have to beat Toyota. Get their company to meet sales goals reflective of their market share. Make GM profitable... a pi$$ing match with Toyota proves nothing.
        • 6 Years Ago
        As nice as the new Camaro is, it won't be a volume seller. Toyota doesn't have anything to compete with it because they know it's not what the majority of the market is demanding. Regardless, everyone is overly fixated on cold raw numbers; The most sales, horsepower, fastest 'Ring time. GM is in trouble, but these numbers don't mean all that much. 20 years ago GM was selling more than Toyota selling crap cars that were not nearly as competitive with Toyotaas they are today. GM has actually been making a lot of decent to great cars, but unfortunately, they've been making the wrong kinds. I'm sure they will recover eventually, and hopefully learn from another beat down to think long term and anticipate market demands like the Japanese. You think they would have learned that lesson by now.
        • 6 Years Ago
        the volt isnt gonna be a volume seller at first, and the silverado is probably gonna be $35-40k w 15mpg combined.

        those aren't gonna help that much.

        they need to improve and expand their small car lineup.
        • 6 Years Ago
        26MPG for the V6 model & thats 18-20MPG city, BTW The 6.2L V8 gets 22-23MPG (GM's numbers) on the Hwy & 16-18MPG city mileage. Not ground breaking IMO.

        Having said that I would buy the big V8... 2MPG difference to hear the classic V8 sing is worth it. I would buy an old high mileage Civic for my "back & forth" car.
      • 6 Years Ago
      GM's domestic sales are down a "staggering 16%" while Toyota's US sales are down around 20% and this isn't even mentioned. What gives AB?
        • 6 Years Ago
        Domestic not worldwide
        • 6 Years Ago
        Want some cheese with that as well?
      • 6 Years Ago
      Yep GM is number 2 even though it counted sales of it's minority share Chinese partner which is cheating. they did it in 2007 too. Typical GM, no integrity, no ethics, no brains, no quality, no honesty, no nothing.
      • 6 Years Ago
      Is that King Kong Bundy as GM?
        • 6 Years Ago
        I thought that was Andre the Giant down on his knees.
      • 6 Years Ago
      Man it's nice to see civil conversations after being in the motortrend forums.
      • 6 Years Ago
      And are we supposed to be shocked?
        • 6 Years Ago
        Agreed... which one has an estimated 43 BILLION in the bank again???
      • 6 Years Ago
      Toyota is "King of the Hill" in an open consumer driven market. America

      GM is an also ran in a highly protectionalist market. Japan

      Toyota has been building small, fuel efficient vehicles for major markets of the world for decades.

      GM has been building large, comfortable vehicles for their core market for a century.

      There has been no fair balance of the sales of these vehicles because of protectionalist governments.

      It is claimed that GM did not have the foresight to build small vehicles as the rest of the world market did. If you want to believe that, then the biggest emerging market for cars is doing something wrong with their import buying. The Buick is China's #1 import (captive Import).
      Toyota or any other Japanese brand are nowhere near as popular. Protectional government? Too bad. Maybe there should be more of it.
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