• Jul 21, 2008
We wrote about it earlier, just as a rumor, but it looks like an announcement is imminent: the Wall Street Journal says that Ford is going to make European cars on this side of the pond. However, it isn't merely North American plants that will be changed over, but American plants. The Journal doesn't give any further indication of where those plants might be or what those cars might be, only saying that the strategy could be revealed during Ford's Q2 earnings announcement this Thursday. But we'll say again: come on, Mondeo! (And Focus and Focus Coupe and Ka and...)

[Source: Automotive News, sub req'd]


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  • 30 Comments
      • 6 Years Ago
      Let's see how well those Euro Fords hold up after being built with UAW labor.
        • 6 Years Ago
        In the late 80's early 90's Toyota leased the GM's Freemont CA assembly plant, UAW members included to assemble Corolas. These Corolas were sold side-by-side with Japanese manufactured cars, guess what there was no difference in quality. Management is the reason one car company has better quality than another not the workers.
        • 6 Years Ago
        German Ford engineers from Cologne are already in the United States visiting suppliers to ensure the parts and manufacturing quality is according to the Ford EU standarts.
        • 6 Years Ago
        In the late 80's early 90's Toyota leased the GM's Freemont CA assembly plant, UAW members included to assemble Corolas. These Corolas were sold side-by-side with Japanese manufactured cars, guess what there was no difference in quality. Management is the reason one car company has better quality than another not the workers.
        • 6 Years Ago
        Should be ok considering the high quality ratings Ford has been getting. The Fords in Europe are also built with union labor, just not the UAW. Nice trolling though.
      • 6 Years Ago
      Will they be sold here, or just built here?
      Maybe they're just making them here and sending them back to be sold in Europe (good for the auto workers, but not so much for the consumers here who would like a chance to sample so good Euro-Ford product).
      • 6 Years Ago
      We are the new Mexico, congrats!
      • 6 Years Ago
      I know everybody is excited about the possibility of having euro Fords in NA. But something isn't clear to me. The article didn't say they will sell these cars in NA. They could be making the cars in NA and sending them to Euro land to take advantage of the low dollar.

      I know it might look silly, but that crossed my mind for a few moments.
        • 6 Years Ago
        This seems to be a step towards the NA and global markets merging together in a few years, right about the time when the Fiesta and next Focus make it here as well.

        In the meantime, Hamud, that just may be the case... at least for only a few models and a few years, depending on how long it takes to retool the plants.
        • 6 Years Ago
        That would be so cruel. Imagine another generation of Ford Focus actually being built here, but again, not sold here.
        • 6 Years Ago
        Why would they do that?
      • 6 Years Ago
      Does this mean we get to sample the cars we build? Also hooray for American labor!
      • 6 Years Ago
      Focus or Fiesta seems like the smart one to me. Mondeo is a great car, but Ford needs to sort out their strategy in that segment first. Right now they've throw 2 (3?) new cars at that segment in 3 years and still aren't making a significant improvement.

      I know the S-MAX is coming, but it seems like a dumb idea to me, that segment is moribund in the US, even Mazda's normally golden touch hasn't been able to invigorate it.
      • 6 Years Ago
      The Euro Fords are sharp looking and capable vehicles. Ford should have taken this step years ago, the early 1980's Merkur Scorpio flop notwithstanding.
      • 6 Years Ago
      Here's my take:
      Ka - if they can get it through US safety regulations, great
      Fiesta - great
      Focus - great
      Mondeo - great, especially as it straddles the midsize/fullsize borderline (like the Honda Accord) (I believe it shares its platform with the current Volvo S80, which is Volvo's fullsize flagship sedan)
      Kuga/C-MAX - bring one, not the other, as there would be too much overlap in bringing both (I personally prefer the Kuga)
      S-MAX - bring AFTER the end of the Edge's generation
      Galaxy - bring AFTER the end of the Flex's generation
      • 6 Years Ago
      Bring over the Kuga too while you're at it Ford!
      • 6 Years Ago
      I agree, the Kuga would be a good addition.

      This is the closest thing to a truly Bold Move they've made in a while. It'd be nice if this were the beginning of a trend.
      • 6 Years Ago
      OH GOD NOT THE S-MAX.
        • 6 Years Ago
        I've been seeing a lot of Kia Rondos the past week or two, just about one a day.
        • 6 Years Ago
        That's a C-Max in the picture. The S-Max actually doesn't look too bad for a minivan.
        • 6 Years Ago
        Cause the Mazda 5 and Kia Rondo sell poorly, that's my only reservation. Americans have not recently been interested in this market, so it may be premature to jump in.
        • 6 Years Ago
        Why not?
        It will compete with the Mazda 5 and Kia Rondo. The S-Max is not a bad car as long as Ford brings it over with the small engines as a choice.

        A car like this that can carry 6 people should have a 2.3 liter engine or the new corporate 2.5 and nothing more.
        • 6 Years Ago
        24,000 units/yr is better than I expected, but it's still not impressive. Up 29% in a month (esp. when it's only 44% for the half) doesn't mean much. Absolute sales matter more than relative increases.

        I'd love to see this segment be a big part of the US market, but it isn't.
        • 6 Years Ago
        Change the front and I'll be fine.

        Add the Verve's front end, and I'll be great.
      • 6 Years Ago
      With the US soon to be paying world prices for fuel it makes sense for Ford to make world cars in the US. The company has superb products, which will sell well in a market where, for the first significant time, the cost of fuel matters. The Eurofords are very good cars, and the development is done. Manufacture them in the US and suddenly Americans will have access to cheap(ish), economical, brilliantly handling cars. However, the driving characteristics will be different, and whether Americans can deal with non-burbly, not slurring, non-automatics that are fun to slice through a chicane in is another matter.
      Europeans dive and duck and have roads with dips and bends, and the cars have evolved to suit. Endless dead-straight roads suit big burbly long distance behemoths well. Let's see...
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