• Jul 9, 2008
We might have suspected it'd eventually come to this. Chevy has started paying people to pay attention to its Aveo. Well, not exactly. In a unique piece of advertisement, Chevrolet erected a billboard in London with an image of an Aveo hatchback decorated in real one-pence pieces. It was certainly a clever ploy to grab the attention of the public and illustrate the 769,500 pence price of the car, but it didn't stand a chance against the prying fingers of passersby. In a mere 30 minutes, human vultures had picked the billboard clean of currency. Perhaps it's some kind of sad commentary on the nature of society, though it's kind of amusing to think that you could dig around for pocket change, and with a little determination, go buy an Aveo.

[Source: Carscoop]



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  • 14 Comments
      • 6 Years Ago
      That's one way to draw attention to your product. But I'm not to sure about decorating it with real change.

      30 minutes, huh? I know some guys who would have stripped that entire board clean in 5 minutes.
      • 6 Years Ago
      Who steals a penny? The Feds should not even make them anymore. It costs more to make a penny than it is worth. (in the the US not sure about the UK) Anyway, I hate the penny and would love to see it go.
        • 6 Years Ago
        1st of all I know this is a picture from the UK and the article is about the UK. I just used this as an opportunity to mention my dislike for the penny.

        2nd - two cents three cents whatever I still dont know why anyone steals a penny - UK, US, Canada, Australia or otherwise.

        3rd - the goverment does not "make up" for the penny costing less than it is worth. Even if this were not the case, it is a silly argument. The treasury could always obtain an infinite "profit" by printing a trillion one hundred dollar bills. They do not do this because printing bills and minting coins increases the supply of money and causes inflation, thus decreasing the value of all the rest of the money in circulation. This "profit" is therefore really just a hidden tax.

        The savings would be real if the penny was stopped. It serves no purpose. You cant buy anything with it and it's an annoyance.

        The US mint produces about 7 billion pennies every year (roughly half of all coins made each year), at a cost of over $100 million dollars. About one-third of this money is used to pay for the zinc that pennies are made out of, which is why the zinc industry is lobbying to keep the penny in production.
        • 6 Years Ago
        First of all, this is in england. A pence is worth nearly 2 cents in the USA. Second, the Fed makes dollars bills for literally cents each, and this more than makes up for their loss on the penny at this point in time.
        • 6 Years Ago
        Why steal a penny? Because a penny is still money. I always said that people who throw away pwnnies are rich anyway. I'm not ashamed to say that i pick up a penny everytime I one lying on the ground. And, act of Congress or no, the mint will continue to make them. Hey, if nobody wants their pennies, send them all to me. I'll be happy to lighten your load.
      • 6 Years Ago
      when did it stop being the kalos here? they've carried over the daewoo name for years and i wasnt aware they'd changed it into line with the american one

      hmm the website has both names on, how stupid
      • 6 Years Ago
      Chevy knew exactly what was going to happen, very clever marketing.

      Wouldn't be surprised to find out the people pictured were models hired for the purpose of prying the coins, especially since the ground under the billboard is littered with coins that need not be pried.

      Then again, perhaps Chevy actually plants a professional photographer with a Nikon D3 at every one of their billboards to capture images of the defacement.
      • 6 Years Ago
      Why would anyone waste the time to steal a penny?
      • 6 Years Ago
      Kids, its not about the penny or protecting the ad. Since you heard about this billboard and most of you are not in London, even a child would tell you that this was a very successful ad. Smooth move Chevy!
      • 6 Years Ago
      If you want my 2 cents worth.....o, nevermind; it's not even worth it.
      • 6 Years Ago
      The Aveo is about as exciting as Abe Vigoda on sleeping pills...

      Pence is the plural of penny...just for those keeping track.
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