It seems that motorcycle manufacturers are finally starting to see the value in product placement, as big budget films like Indiana Jones 4 and the upcoming Transformers sequel can attest. While the Italian motorcycle maker MV Agusta has been making noise as it searches for a new owner, it has also apparently been hard at work getting its products the screen time they deserve. In The Dark Knight, Batman will have his very own custom bike to ride, but Bruce Wayne will be seen riding a new F4 superbike from the Italian manufacturer. To celebrate this achievement, MV Agusta will be teaming up with The Hershey Company to give away a new Dark Knight themed bike valued at $35,000. We clearly want to win this item very badly.

[Source: The Hershey Company]


Press Release:

The Hershey Company announced today that it is celebrating the release of Warner Bros. Pictures' The Dark Knight with Special Edition Batman-themed products. Special Edition Reese's® Milk Chocolate Peanut Butter Bats and Reese's® Dark Peanut Butter Bats feature a unique bat shape to mark the debut of the highly anticipated new Batman feature, arriving in theaters July 18. Reese's® Pieces® Candies are getting in on the fun by masking themselves in a Batman-themed black and blue color scheme, and Kit Kat® Dark Knight Bars feature an imprinted Bat-Signal on standard and king size bars. The Special Edition Batman products hit store shelves this month.

Hershey's The Dark Knight collection also invites consumers to "Find the Bat-Signal and Win" with an exciting instant-win promotion. One lucky grand-prize winner will receive the ultimate Batman accessory -- a customized, Batman-themed, hand built MV Agusta F4 motorcycle valued at $35,000. Specially marked packages feature instant-win game pieces and the chance to win a variety of The Dark Knight-themed prizes, including ten official Joker Henchman Masks and five home theater systems, each including a widescreen television, speakers and audio components.

For an inside look at Hershey's "Find the Bat-Signal and Win" promotion prizes and The Dark Knight movie trailers, fans can visit www.reeses.com/darkknight. Reese's and Batman fans are invited to upload videos showcasing their favorite way to enjoy Hershey's The Dark Knight collection, helping The Joker on his quest to make the Reese's bat-shaped candy disappear.

"By partnering with one of the season's hottest entertainment properties, Hershey is delivering the excitement of a big-screen event movie through our iconic brands," said Michele Buck, Senior Vice President, Global Chief Marketing Officer, The Hershey Company. "We are thrilled to partner with The Dark Knight and we are excited to bring this exciting promotion to our consumers."

The Special Edition Reese's Peanut Butter Cups, Reese's Pieces Candies and Kit Kat Wafer Bars featuring The Dark Knight are available now through December 2008, while supplies last, at mass, grocery, drug and convenience stores. Hershey's "Find the Bat-Signal and Win" promotion runs through December 31, 2008. Official rules and additional details can be viewed at Reeses.com/DarkKnight.