• May 14, 2008
Click above to view gallery of more happy and confident cars

We've long suspected that the color of your car can tell others a lot about you, but the fact-finders at CNW Market Research have done extensive studies on the matter, and the results are a bit surprising. Many associate bright colors with confidence and perhaps even cockiness, but according to CNW's study, bright colors mean that you are likely to have below-average confidence. More sedate pigments like emerald green and dark blue reportedly point to a greater possibility of above average self-worth. Since the study was done over time, CNW was also able to gauge swings in emotion, and not surprisingly the more incognito paint-jobs were adorned by owners with more stable moods. Hot colors like orange, red, and yellow are consistent with wild mood swings.

Now, we know that just because you drive a screaming yellow car doesn't necessarily mean that you're ready for a shrink, but the study is interesting nonetheless. One thing we question is that there are a lot more colors that denote an unhappy person than there were colors for confident folks, and the percentages were definitely skewed towards an overall lack of confidence. Also keep in mind that CNW once determined through statistical analysis that the Hummer was greener than a Toyota Prius, so its results can be taken with a grain of salt. Hit the jump to view the car color chart, and let us know if you fit the bill. You can also check out some CARS with personality in our fun photoshop gallery below.


[Source: US News & World Report]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 59 Comments
      • 6 Years Ago
      @ remo:

      I have an 05 Volvo s40. i was deciding between red or silver, but Volvo's "Passion Red" really took me in. most of the S40's ads show it in red so im guessing thats the most appropriate color for it, even though silver and black look pretty sharp as well
        • 6 Years Ago
        I think if you checked out the segment Volvo is selling to then there may be a reason why Red is used in marketing the vehicle. I wonder how many soccer mom's prefer red over Black or Silver.
      • 6 Years Ago
      So these tables show a persons confidence but ultimately such a measure is meaningless without context.

      So someone with high confidence, but with little cognitive skills will not be very effective in the world.

      And someone with high confidence and good cognitive skills to boot will be a valued contributor to society.

      So will someone with low confidence, good cognitive skills. This person may be deemed careful and go into fields where meticulous attention to detail is needed.

      And someone with low confidence, low cognitive skills may be useful in jobs require repetition and little thinking.

      Point is, forget about cars and color. Confidence without other aspects of personality taken into account gives almost no workable information.

      • 6 Years Ago
      I want an Orange Lambo. Don't piss me off!
      :)
      • 6 Years Ago
      I am driving a red car, and I am depressed all of the time except when I am feeling suicidal. Maybe I need to try a white car, or maybe a blue car. I have never had a blue car, but I have had a silver car, a green car, and an orange car. My mood and outlook has remained the same no matter what color my car has been.
      • 6 Years Ago
      whoever paid money to have this study done needs to get their money back.

      First off: who cares?

      I have a dark blue S10, and a velocity yellow Z06. What does that say about me? I guess someone was too bored and too stupid to realize that people have personal preferences in terms of color no matter what their confidence level is. Some don't care at all and take the care that has whatever options they desire.
      • 6 Years Ago
      Well i have a light blue truck and light blue car that i drive all the time but i drive an extremely bright yellow semi for work so i guess that makes me very confused ?
      • 6 Years Ago
      For me, I actually trade so often I began to choose colors that stand up better and show less wear and tear in order to keep residuals up... ie black ages badly since it begins showing spidery scratches easily, but silvers, off-whites, and maybe blue metallics age best showing very little wear after a year or two... but *never* yellow... I just can't drive a yellow car on a Monday morning lol...
      • 6 Years Ago
      where does my blackberry pearl Honda Fit fit on there? its not dark blue, its more like dark blurple
      • 6 Years Ago
      Hmm, for some reason i feel like watching "The Karate Kid" now. Is that weird??

      I wonder how many will pick up on that allusion?
      • 6 Years Ago
      This is an interesting article but why do you bring out and interpret some news from 2006

      "Also keep in mind that CNW once determined through statistical analysis that the Hummer was greener than a Toyota Prius, so its results can be taken with a grain of salt."

      Seriously ... on what basis can you make a claim that study has to be taken with a grain of salt?
        • 6 Years Ago
        From what I recall the study was based on the net pollution involved with each respective vehicle. So not only it's emissions but also during the manufacturing process. Take the production of the prius's batteries and electric motor. Then the shipping of said products to it's final assembly plant, I'm not sure if it's really that far fetched.
        • 6 Years Ago
        If i'm correct, the CNW research assumed a 100k mile life span on the prius w/o the standard battery recycling that Toyota offers at the end of life (which some real life usage have pegged at over 200k miles with 40% life left; whcih is still considered very usable). This is versus a H2 driven 300k miles.
      • 6 Years Ago
      Remember, correlation doesn't necessarily indicate causation.
      • 6 Years Ago
      Silver!!! =)
    • Load More Comments