Pickuptruck.com, our favorite website about anything with a bed on four wheels that's been owned and operated by Mike Levine since 1995, was just bought out by automotive mega-site Cars.com in a move that we hope made our good friend a gajillion dollars. Levine now joins Autoblog alumnus Dave Thomas, who runs the Kicking Tires blog under the Cars.com umbrella of sites. The first change that came down from Levine's new corporate overlords was to pluralize the name of his website to Pickuptrucks.com because, well, we don't know why really. We imagine Cars.com already owned the URL, but why it decided to rebrand its new property over one letter rather than just redirecting Pickuptrucks.com visitors to Pickuptruck.com is beyond our feeble minds. Those are corporate overloads for ya. Being owned by AOL, we know all about corporate overlords. Welcome to the club, Mike!
[Source: Pickuptrucks.com]
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Reader Comments (Page 1 of 1)
wormyguy @ May 5th 2008 4:48PM
I would assume that AOL was worried about viewers of the site looking to "pick up truck," and that's why they did the rebranding. Still kinda silly, though.
Benfolio @ May 5th 2008 4:48PM
I wish some big corporate overloard would buy my website, or better yet, THIS PILE OF CRAP:
http://www.automobileforum.com
Don't bother clicking. We are not accepting new members. And the file upload function has been broken for months now.
Ryan @ May 5th 2008 7:25PM
Yeah, that a really good idea.... duplicate all content under a second url... google loves that! ;)
sestormen @ May 8th 2008 8:34PM
Up until now I had no idea about the AOL overlords...
/findnewcarblog